United Airlines has launched a pilot program that gives its customers access to a rapid Covid-19 test before boarding a flight. Starting on Oct. 15, United passengers flying from San Francisco International Airport to Hawaii will have the option of taking a rapid test at the airport. The test, made by Abbott and supplied by…
A Wikipedia está fazendo sua maior mudança visual em 10 anos, já que é a primeira vez que a plataforma passa por um redesign. De acordo com a Wikimedia Foundation, empresa dona da Wikipedia, o projeto é extenso e as mudanças acontecerão “de forma incremental durante um longo período de tempo”, e deve ser concluído …
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Já tem dois anos que “Among Us” foi lançado e está disponível para qualquer um jogar, mas precisou de uma pandemia para que o público descobrisse o game da Innersloth e enlouquecesse com a grande brincadeira de “a cidade dorme” das partidas. O sucesso chega tarde, mas é tamanho que conseguiu mudar o planejamento do …
O post Com sucesso tardio do original, Innersloth cancela lançamento de “Among Us 2” apareceu primeiro em B9.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
From pandemic, to politics, to sports, to weather catastrophes, live TV moments of all kinds keep coming in 2020. These “can’t miss” moments are changing media habits and inspiring new loyalties among viewers—and spurring an uptick in advertiser awareness and recall.
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The way we work is rapidly evolving. In a matter of months, the pandemic has forever changed how we communicate, where we conduct business, the technology we use and how we juggle home and work life. There’s also been a much-needed spotlight thrown on the makeup of the workforce and the efforts being done to make the ad world a more-inclusive place. Every Thursday, Ad Age will tackle a different issue regarding the way these changes are impacting our professional lives.
Spotify, Match Group, Epic Games and others have created a nonprofit alliance that they hope will amplify a protest against the power of the giants.
Reddit added new inventory for advertisers Thursday, giving them more options for targeting and brand safety. The company rolled out the so-called Expanded Inventory option for “advertiser choice,” letting brands and agencies choose the best approach for each individual campaign, Jen Wong, Reddit’s COO, told Adweek. The new option allows advertisers to reach 20% more…
For Chris Rock, who has spent his career trying to avoid what he calls “the Eddie Murphy handbook” that Hollywood has for breakout Black comedians, Fargo was the perfect opportunity. Season 4 of FX’s anthology crime series, inspired by the 1996 film, is set in 1950 Kansas City, where the head of the Black crime…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. After 74 Years, Uncle Ben’s Will Become Ben’s Original Uncle…
Publicis Sapient’s chief experience officer is leaving the agency to join a tech company focused on disaster management working, in part, to fight Covid-19 via contact tracing. John Maeda is exiting the role but will remain at Publicis Sapient in an advisory capacity as chair of the experience advisory council. He was unable to share…
How hand-painted billboards and free bumper stickers turned a South Dakota pharmacy into one of the largest tourist empires in the country.
In this live episode of Ad Age Remotely, Justin Thomas-Copeland discusses efforts around diversity and winning new business.
The shop, founded in 2019 by a triumvirate of former holding company agency execs, boasts of having an edge over all its rivals, big and small.
Karuna Rawal, CMO of Nature’s Fynd, discusses the future of food and the experience of switching to a startup.
In Britain, he helped redefine high-quality newspapers and challenged legal restrictions on the press. In America, he brought new scope and glitz to book publishing as the head of Random House.
As part of the launch, Harry Rosen is taking an unconventional approach with casting, focusing on inspirational Canadian role models who are elevating their communities. Role Models will emphasize Harry Rosen’s brand values including Leadership, Creativity, Inclusivity and Passion and become living symbols for how Harry Rosen helps men set the tone in their personal and professional lives. The lead actor in the video executions, Emmanuel Kabongo, sets the tone in his personal life by working with his brother to coach various sports camps to help kids build confidence and promote leadership in the community.
Approximately 1 out of every 3 patients with type 2 diabetes is also living with diabetic kidney disease (DKD). DKD can lead to many issues including dialysis, heart failure, and eventually death. The snake represents the insidious, threatening nature of the disease. As it slowly wraps around the large “T2D,” the snake contorts itself into the letters “DKD,” revealing the seriousness of the issue. This HCP-targeted campaign was created to bring this very real, often overlooked threat to life and to communicate the new renal benefits of treatment with INVOKANA.
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