Free Your Ideas focuses on how new great ideas can be both a blessing and a burden, showing idea bubbles as physical objects that can be exciting but also annoying. The main character starts his day trying to ignore one, frustrated by an idea that’s distracting him and clouding his mind. He tries to ignore it, but it just won’t let him go. As he commutes to work, we see a host of other characters and how they deal with their own unrealized ideas. When the hero is finally able to break away from his persistent thought, we see the reality set in as he rushes to recapture it – ideas in your head may be annoying, but bringing them to life is what drives every designer. Taking control of his idea, he hurries to his office where he uses ProtoPie to free his idea and share it with colleagues.
Idea&Maker is a creative laboratory that blends technical knowledge with emotional feelings. Using design background they bring unique visuals in the form of thoughtful craft and storytelling. It was fascinating to work with a startup that brings completely new technology to the market. Emerge’s vision was very close to ours and we wanted to explain how it works as closely as possible to a human feelings, showing this futuristic technology as something that is already in people’s living rooms and offices, and explaining it’s a complex function in a very simple way. In ‘virtual rooms’ where finding a clear example of the possible usage in 4 main pillars: deepening connection, enriching well-being, improving cognition, heightening engagement. We wanted to implement Emerge’s M1 in the production as well, so we did all the hand animations using hand tracking, bringing the same technology in our process.
Celebrating those who are far away, yet closer than ever. For love is measured not by distance but how much you care. Love, is caring. #SnehamKaruthalaanu #NambisansGhee
(TrendHunter.com) What we wear says a lot about us, and this list of August 2020 shoe trends presents a look into how consumers are dressing this season.
Whether for fashion or practicality, shoes play an important…
In Peru, just one of a four people with diabetes have the correct and suitable medical control. Accu-Check give you the appropriate control in a portable and easy way, helping the responsible diabetes control. The purpose is to encourage the glucose control in people through of a campaign with newspaper advertising with the concept: “Just one drop to reduce sugar blood”
A thoughtful commercial film demonstrating how “owning a first home could change your life” via a short moment of a young guy on his first day moving into his first house. The audience will see him gradually change himself into his better self from the beginning till the end of the film. When you move into your own house, it’s not just the location that changes. You, yourself, also change into a better version. You will become more focused, responsible, well-organized, motivated and proud when living under your own roof. This is how owning a house could empower one’s life which is consistent with AP Thailand’s corporate belief, Empower Living.
For many casual observers and drinkers, hard seltzer seemed to come out of nowhere last summer. Sweeping across the country like a fizzy, buzz-making tidal wave, hot girl summer suddenly had an official beverage sponsor: White Claw. But for those in the industry or closely observing it, the rise of hard seltzer wasn’t mere happenstance–consumers…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Battle Between Trump and Tiktok Escalates The ongoing confluct…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Ad Age looks back on July’s Facebook ad boycott to see what’s changed. Many brands and agencies, out of the more than 1,000 that joined the movement, say they are ready to return now that Facebook has a plan of action in place.
Carolyn Everson, Facebook’s VP of global business solutions, tells Ad Age that the company is on the right track and has promised its closest partners a “set of deliverables, which we have sent out … to many, many clients. They have the timeline in their hands and I’ve said to them, ‘hold us accountable.’”
The Stop Hate for Profit boycott started as a way to pressure Facebook into being tougher on what the civil rights groups considered hate speech and disinformation. Ad Age talked with advertisers that say it is going to be tough for some of the brands to now walk back and say, “problem solved.” One major marketing exec for a top brand, who was speaking on the condition of anonymity, even suggested those boycotting brands are now “screwed.”
But Facebook is confident that it is about to implement some of the strictest brand-safety protocols in the industry, with audits of its progress and closer work with groups like the Global Alliance for Responsible Media.
Meanwhile, Everson tells Ad Age in an interview published today: “That is my job, my job is to be the face of Facebook to the industry, and take their feedback, get their feedback, go back into the company, ensure that we have the right actions in place. So I can go and look people in the eye that I have known for 20-plus years and say we’re committed and we’re on this and here’s the timeline.”
The best-selling author talks about her latest book, “Midnight Sun,” which retells “Twilight” from the vampire’s perspective. Why now? “Because I finished it,” she says.
(TrendHunter.com) This collection of August 2020 mobile trends identify some of the latest and greatest ideas coming to the market as companies continue to connect with consumers more directly via their smartphones….
(TrendHunter.com) From branded jingle contests to heatwave promotions, this list of August 2020 social media trends highlight some of the most innovative ways companies and brands have utilized their social media…
With around 12 years of experience in advertising, Madhumita says she’s only just begun. Utterly full of energy, Madhumita is passionate about life – wanting to devour every experience in all its depth and taste all that life to offer. She loves travelling but is equally happy doing that mentally with a voluminous book in her hand. She is quite comfortable taking up challenges, skydiving included, and that reflects in her work, life and choices. She would like not to be put in a box!
“We are all more alike than we know. So the lesser I say the better!“
Why are you into Advertising? I stumbled into it, and isn’t that how most people get into advertising? In some professions like this, a big part of the reward is the work itself, like when you have a great idea. The satisfaction is tremendous. Of course, the unique challenges in advertising make it even more interesting, like your art partner always, diligently, typing out the copy you mailed him on the layout instead of copy-pasting it, and sending it to the boss, or worse the client, before letting you copy check! But beyond that, I find it a rewarding career, and as with everything else, perseverance and commitment pays.
Did you attend school for fine art or design or Communications? No such luck. I nurtured my mind with a BA English Honours. And then ruined it all with an MBA [kidding].
How did you get your first job in advertising? I blitzkrieged all the top agencies in the city with my application which consisted of a cover letter and a resume on some really nice paper since I had no portfolio. Got calls from all of them, copy tests followed, and chose to join Ogilvy & Mather when offered an internship.
You had won a Cannes Bronze very early on. How has that impacted your career? I get such a kick even now from the fact that the box in which the metal was delivered to our office had the address with my name on it, and below that, junior copywriter. The win gave me great belief in myself, showed me how magical collaborations can be and also informed me to never ignore instincts. My career so far has been built on these precincts.
Do you think brands whose advertising wins awards do well in the market? Yes, most definitely. Like the Ariel Share the Load campaign, actually upped sales in a category which never sees such spikes. And surpassed every other in terms of brand recall and perception. There’re plenty of other instances too.
Were there any particular role models for you when you grew up? It’s like the world is full of people I admire. But I could never really fix on one role model.
Who was the most influential personality on your career in Advertising? My father, who’s been in advertising all his life, has been the biggest influence on me career-wise and otherwise.
Where do you get your inspiration from? These days it’s my son who sparks ideas and thoughts in my head. Also books, books, and books. And Instagram.
Tell us something about the work environment at your agency… Like at every agency ever – chaotic, mad and fun.
Do you have any kind of a program to nurture and train young talent? Not currently.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad? Yes, print work has been on the downward slide.
With TV viewership falling and OTT Entertainment platforms being ad-free how do you see the future of brand building? If some platforms are off the radar now, other newer ones have come up. We just have to continue building brands on those. Work doesn’t stop.
Any notable digital campaigns? Last year we did some work for Flying Machine jeans which became the material for a TikTok challenge. It involved doing splits in your denims or even your PJs. The results were great, and quite entertaining too!
What advice do you have for aspiring creative professionals? I can only restate what the greats have already said – when life gives you lemons, have some tequila!
What is your dream project? So many – working on the biggest brands in the world, doing a course in art or writing in the top colleges of the world, doing up my dream home and so on.
Mac or PC? Mac hands down.
Who would you like to take out for dinner? I can’t decide about such things – too many to choose from.
What’s on your iPod? Spotify? I stream whatever the mood calls for. These days I listen to Koino Yokan, an Argentinian duo described by my son as ‘the girly man and budget DJ band’.
What’s your Twitter Handle? Instagram? Instagram: @juneytoons_
“Meet the Snapchat Generation,” Snap Inc.’s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on…
After days of uncertainty about the fate of the popular short-form video app TikTok, Microsoft has said that it will “continue to explore a purchase of TikTok in the United States.” The Seattle-based company’s CEO Satya Nadella and President Donald Trump, who recently suggested banning the app, have discussed the possible acquisition, the company confirmed…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
