Hasta La Creative!

Women are judged all over the world for their looks, be it the colour of their skin, their features or body type. These print ads are made to break such stereotypes. To show the world that each woman is beautiful in her own way. That real beauty lives within. That it’s important to love yourself and embrace your flaws, for all of it together is what sets you apart.

You know what it’s like … you’re comfortably settled in the back of the car, lulled by the sound of the engine and the passing landscapes, and sleep creeps up on you. Your eyes close, your body relaxes, your head drops from left to right and very quickly you find yourself in a very improbable position. Your neck is at a 45° angle, your face is crushed up against the window and your arm stuck is in the seatbelt. You’ve had a very bad sleep and you look completely ridiculous. And that’s all it takes for your loved ones to make fun of you and rush to capture your contortion act to share on social media.

ŠKODA wanted to acknowledge and respond to this insight, familiar to anyone who’s ever tried to get some sleep on a car journey. The Sleep Package, a USP available as an option, consists of two adjustable headrests so that passengers can finally get some proper, comfortable sleep. And that means no more stupid positions and silly photos!

Want to know how it feels to go on a death-defying bike ride with trials cyclist Danny MacAskill? Now you can, with a new interactive virtual reality experience created by Cut Media for the mountain bike brand Santa Cruz Bicycles, to mark the launch of the new Ride Out Bicycle store in Amsterdam.

Devised and produced by Cut Media, the experience was commissioned by Santa Cruz Bicycles to give visitors to the new store the ride of their lives, without having to go outside. The Glasgow-based agency brought in specialist VR company REWIND to help realise the project. Created in Unreal Engine, the virtual adventure uses actual headcam footage from Cut Media’s smash hit film ‘The Ridge’, scanned as photogrammetry, resulting in a never seen before VR encounter.

Through the marriage of VR and motion rig technology, Cut Media has created a first for the industry with a platform where the bike has the ability to present feedback through the handlebars that emulates the real thing.

The immersive trips are part of a multichannel marketing initiative. Surrounding the VR experience Cut Media has created a selection of social media content, in-store point of sale graphics and influencer video coverage. Everyone who tries the VR experience also gets a branded play-through video of their ride to share with their friends on social platforms.

Danny has travelled to some of the most spectacular places in the world to achieve awe-inspiring feats with his mountain bike. His jaw-dropping cycling films redefine what can be achieved on a bike and have kept hundreds of millions of viewers all over the globe on the edge of their seats. Danny has also starred in content campaigns created by Cut Media for brands including Red Bull and adidas.

Stu Thomson, Founder and Director at Cut Media, said: “We’ve collaborated with Danny for twelve years, and we’ve been so proud to help showcase his incredible skills for viewers all over the world. It’s such a thrill to put the audience on Danny’s bike for the first time and test their mettle against a vertigo-inducing white-knuckle trip that will challenge their balance and composure with heights.”

Will Ockelton, Chief Marketing Officer at Santa Cruz Bicycles, said: “Everyone at Santa Cruz Bicycles rides, but none of us can ever get close to experiencing what Danny does on a bike. When Cut Media proposed virtual reality technology as a way of sharing with other riders what Danny sees, we thought why the heck not?! We’ve always enjoyed pushing the boundaries of mountain bike entertainment as much as creating the bikes themselves. The VR Ride Out is just another frontier to explore. So watch this (digital) space… because more will follow this year!”

Neil Evely, Executive Producer, REWIND, said: “It was a pleasure to work with the team at Cut Media and bring to life two of Danny’s most famous biking trails in virtual reality. By tightly integrating the Santa Cruz bike with the motion platform in Unreal Engine, we’ve created an exhilarating, world-first VR mountain bike experience. It literally puts you in the saddle, letting you experience those routes first hand.”

Behind the Mac – meet the world through your own music.

Having a beer certainly has its positives, but sometimes the negatives are too much to ignore. With zero alcohol and the lowest calories on the market, Holsten Alcohol Free Beer makes the decision easy. So, whether you’re an aspiring Arnold, a chakra champion or you just feel like a beer without the bad bits, you can always say yes to Holsten.

A simple tap can create musical magic. It can also make India safer. In these trying times, every little act of safety is needed for the nation. Axis Bank showed the power of a tap by recreating our national song and urged its audience to go touchless while making payments by opting for tap & pay.

A film to announce that Asiacell is now entering a new era with their new 4G LTE internet.
The visuals convey the new upcoming experience that comes along with having a reliable 4g lit, the atmosphere and the astonishing sequences give the sense of what it would feel like to actually have a high speed Internet that will facilitate so many aspects in life.