May 01

Adidas: Ready for Sport

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Adidas’ latest campaign, ‘Ready For Sport’ has been created with stock footage and existing campaign imagery, with the script read by NYC rapper Princess Nokia, who delivers the powerful “We will ___ again” device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again. The final product aims to rally Adidas’ global audience of vertical and versatile athletes – reminding them just how incredible sport is going to feel when it returns, and therefore how essential it is for us all to be ready. Unlike other current Covid-19 campaigns, ‘Ready For Sport’ aims to be an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.

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May 01

Kanukte: Errores con finales felices

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Kanukte Print Ad - Errores con finales felices
Kanukte Print Ad - Errores con finales felices

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May 01

Cicatricure: Scars

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Cicatricure Print Ad - Scars
Cicatricure Print Ad - Scars
Cicatricure Print Ad - Scars

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May 01

Tulipan: Conquest

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Tulipan Print Ad - Conquest
Tulipan Print Ad - Conquest
Tulipan Print Ad - Conquest

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May 01

15 Sustainable Farming Innovations – From Vertical Smart City Farms to Stackable Urban Farm Concepts (TOPLIST)

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(TrendHunter.com) These sustainable farming innovations range from vertical smart city farms to stackable urban farm concepts.

Standouts include the ‘Planty Cube,’ a vertical farming structure developed…

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May 01

Covid-19 Shut Down His New Series, So Joseph Gordon-Levitt Created a YouTube Show Instead

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The Covid-19 crisis has brought most of Hollywood to a halt, leaving actors unsure of what their next job will be or when production will even resume. For Joseph Gordon-Levitt, who was in the midst of writing, directing, executive producing and acting in the upcoming Apple TV+ drama Mr. Corman when production came to a…

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May 01

5 Tips for Protecting Brands From Preying Covid-19 Counterfeiters

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As with any supply and demand scenario where official channels are unable to provide all needed goods, the void is capitalized on by sellers–including fraudulent sellers. This is what we are witnessing amid the Covid-19 economic crisis. Opportunistic sellers are buying home, health and hygiene-related products in bulk and selling them online at a markup….

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May 01

Shapermint: #MakeTheCall

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Shapermint Digital Ad - #MakeTheCall
Shapermint Digital Ad - #MakeTheCall

Shapermint, the shapewear company known for its active role in tackling controversial body confidence conversations, has shifted its significant Mother’s Day ad budget away from promoting intimates and toward spreading awareness of a very simple idea: Americans can literally save their moms’ lives by not visiting them this Mother’s Day—no matter how lax social distancing restrictions are. After learning about the surge in COVID-19 cases in the UK following Boris Johnson’s March pleas for people to stay away from their moms over Mother’s Day, Shapermint released a new PSA-style video created entirely from video calls between 6 real-life mothers and daughters. The video, which received more than 8 million views across Instagram, Facebook and influential partners in its first week, is central to Shapermint’s three-week initiative, #MakeTheCall, which seeks to prevent a similar surge. Shapermint and influential partners like Tori Spelling, Kira Girard and more than 100 of its brand ambassadors are urging women to stay socially distant, but emotionally present, via video call. These aren’t just any calls, but those that will safeguard moms by giving daughters across the country a clear vision for how to protect moms—the real shapers—from COVID-19. The campaign will culminate on Mother’s Day, when women across the country #MakeTheCall to their own moms and share on social.

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May 01

Communica: We'll be back together, Toledo

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Communica has been helping its clients build better brands and part of the downtown Toledo landscape for more than 30 years. This new work broke on broadcast this week and represents, in part, how we are currently moving forward as an agency. In thinking through how we could leverage our creative and storytelling expertise to give back, we decided to produce this spot to help lift spirits in Toledo and the surrounding area. Many of the organizations represented in the spot are our clients.

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May 01

BC Salmon Farmers: Proud to be

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BC’s salmon farmers are honoured to feed Canadians at a time of need.

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May 01

A Bookstore Turned “Travel Agency”; Chewy Celebrates Very Good Pets: Friday’s First Things First

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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Bookstore Shocked Fans and Boosted Sales 200% With Its…

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May 01

NYT Cooking Is Inviting You to a Dinner Party on Instagram

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This Sunday, Samin Nosrat wants to make lasagna with you–over Instagram. The acclaimed author of Salt, Fat, Acid, Heat and New York Times Cooking contributor penned an essay for the Times this week lamenting the loss of communal cooking and eating while abiding by social distancing measures. As someone who lives alone and cherishes opportunities…

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May 01

Top 46 Games Trends In May – From Next-Gen Console Controllers to Extensive eSports Sponsorships (TOPLIST)

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(TrendHunter.com) The gaming industry undergoes rapid change as new technologies are emerging, and a number of May 2020 Games reflect this. More consumers are becoming interested in the industry as graphics and…

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May 01

Premium Retro Golf Shoes – ECCO GOLF Recently Unveiled the Celebratory STREET 10 Design

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(TrendHunter.com) In celebration of ECCO’s 10th anniversary of GOLF STREET, the premium shoe brand recently launched the Celebratory STREET 10 Design. The revamped shoes pay homage to the 10-year anniversary of the…

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May 01

Reuters and BBC Release Videos Celebrating the Role of Journalism in the Covid-19 Era

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According to the current White House, reporters are the enemy of the people. But according to a campaign from Reuters, they’re a “lifeline to the world” and an indispensable fact-finding resource during the Covid-19 crisis. We’ll let you decide who to believe here. Reuters has certainly struck a chord with its new project, #ThankYouJournalists, which…

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May 01

Swanson Breakfast "Send him off…" print 1972

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May 01

Amazon’s Ad Business Proved a Highlight Amid Wider Q1 Earnings Miss

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Amazon’s share price dropped 5% in the immediate hours after trading closed Thursday as the company reported a mixed performance for the first quarter of 2020, with sales beating expectations but income dropping. Meanwhile, Amazon’s advertising services continued to be the company’s strongest performer in terms of growth during the period. Net sales came in…

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May 01

Ad Chatter: A New “Water Cooler” Discussion About Advertising

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Yo, whassup? Have you seen Budweiser UK’s new remix of the famous “Whassup?” spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. Earlier this week, I wrote […]

The post Ad Chatter: A New “Water Cooler” Discussion About Advertising appeared first on Adpulp.

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May 01

McCann: #supportthedoctors

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McCann

In our new reality, healthcare workers are the ones who stand at the forefront of the fight against Covid-19. They make a stand everyday to help people, everywhere, in these difficult times. These series of Tarots Fortune Cards created by McCann Tirana, aim to remind people that in these times, fate brings the best of its heroes, all medical staff to take care of them in difficult situations. The dedicated messages show the power of courage and dedication, reminding how thankful we all should be to healthcare workers these days.

Advertising Agency:McCann, Tirana, Albania

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May 01

McDonald's: Iftar Sand Clock

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Integrated
McDonald’s

Ramadan, the holy month of fasting during the daily hours, starts on the 24th of April. This begins a month where food companies must abstain from showing food in their ads to avoid temptation during fasting. Despite this, McDonald’s Saudi Arabia have created a novel new way to advertise its products without being disrespectful to the Muslim faith.

Turning outdoor McDonald’s Drive-Thru screens into Ramadan Iftar Sand Clocks, falling grains of sand slowly reveal the exact time customers can break their fast. Taking 12 hours for the sand to fall – exactly the period of fasting – the grains of sand come together to form a McDonald’s meal. When the meal is complete, customers are free to order and enjoy it… just in time for Iftar! The Iftar Sand Clock is also running on McDonald’s social media stories, with special promocodes that are only revealed once the sand completely falls. By doing this, it supports their McDelivery operation to increase sales for a quarantined nation.

Advertising Agency:Leo Burnett, Saudi Arabia

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