Neiman Marcus is likely to file for bankruptcy as soon as this week as it nears a deal with a group of lenders led by Pacific Investment Management Co. (Pimco), which would gain control of the company via a debt for equity swap, sources familiar with the situation confirmed to Adweek, who requested anonymity due…
When the year began, YaVe Tequila founder Joe Cruz Jr. and his team were ready to take on the world of premium spirits. The scrappy, small-batch tequila brand had just inked a deal with Empire Merchants and Allied Beverage, the two largest distributors in New York and New Jersey respectively, ending YaVe’s two-year reliance on…
Pinterest reported strong first quarter earnings Tuesday, beating analyst estimates, but warned that the company’s overall outlook might be rocky in the months ahead due to the Covid-19 crisis. Pinterest’s first quarter revenue grew 35% year over year to $272 million while its global monthly active user base increased by 26% year over year to…
Inspired by the katana swords of feudal Japan’s samurai – considered to be perfect weapons – the all-new IZZO is our fastest and most agile trail bike ever.
Alguns artistas conseguem criar uma identidade tão única que é quase impossível desassociá-los da mesma. Esse é o caso dos Beastie Boys, tão icônicos e originais que qualquer tentativa de replicar suas peculiaridades sonoras e estéticas pode parecer patético. O mundo da música deve muito a eles, desde as bases para o rock alternativo até …
O post “Beastie Boys Story” é homenagem “palestrinha” a Adam Yauch apareceu primeiro em B9.
(TrendHunter.com) The May 2020 branding initiatives display how labels and creative professionals are staying on top of their game. For many, this has been a tricky time as the COVID-19 pandemic has restricted much…
With the U.S. under widespread stay-at-home orders, publications that cover travel have had to rethink how to reach those consumers and attract ad dollars even as the category’s marketing budgets are being cut. Publishers including The New York Times, Cond? Nast Traveler (CNT) and Meredith’s Travel + Leisure have all shifted their coverage to focus…
Nearly 20 years after the first Harry Potter movie was released, self-proclaimed Potterheads will be able to hear a voice familiar to the wizarding community. As part of a program called Harry Potter at Home, to expand the franchise and make it more accessible to those quarantined during the coronavirus pandemic, Daniel Radcliffe (the actor…
Like many brands, Create & Cultivate had planned its event schedule for the first half of 2020 before Covid-19 began to spread throughout the U.S. The online career advice platform and business event series for women entrepreneurs, which produces about 40 summits annually, was even able to host its first large-scale event of the year…
“Only what you need” pretty much sums up what beverage maker OWYN provides its customers. It’s also a memorable acronym for the brand’s name. The makers of the plant-based protein drinks and meal replacements had big plans earlier this year to expand into more retail outlets. What has the Covid-19 pandemic meant to those plans?…
Stuck in quarantine for weeks on end and hoarding necessities, consumers have made their Covid-19 buying preferences extremely clear: toilet paper, frozen pizza, jigsaw puzzles and hand sanitizer. For certain consumers, cannabis-once likely considered a discretionary purchase–has fast been added to that list, fueling an unprecedented green rush with record-breaking sales since lockdown went into…
Many people are turning to smart home devices for the first time as the coronavirus pandemic forces them inside, according to a new set of listening trends from Pandora. The Sirius XM-owned digital audio company tracked a surge in Pandora listeners logging in from a connected home device for the first time in the weeks…
In its latest purge, Facebook removed eight different networks that were disseminating disinformation, including accounts, groups and pages linked to the alleged QAnon conspiracy, a pro-Trump theory that maintains there is a “deep state” working against the president. The company also removed 19 pages, 15 accounts and a group linked to the anti-immigrant websites Vdare…
A week before ViacomCBS would normally hold its annual upfronts bash at New York’s Carnegie Hall–which, like every other in-person upfronts week event, was canceled due to the Covid-19 pandemic–the company has set a new strategy for its first upfront since CBS and Viacom merged last December. Instead of its May 13 event, the company…
Toda rede social pode se tornar um ambiente bastante tóxico em algum momento. O Twitter, porém, ainda é considerado um dos espaços com mais usuários agressivos – até porque, por omissão da própria plataforma, diversos grupos de ódio propagam seus discursos na rede social sem muitos problemas. A plataforma, porém, está fazendo um pequeno esforço …
O post Twitter testa recurso que sugere a usuário repensar respostas ofensivas apareceu primeiro em B9.
As redes sociais foram atingidas de surpresa na manhã desta terça-feira (5) com a notícia de que Tom Cruise estaria trabalhando com Elon Musk e a SpaceX para realizar um filme no espaço sideral. Junto do filho recém-nascido do empresário, talvez fosse mesmo muita coisa a se processar no momento, mas segundo o Deadline a …
O post NASA confirma: Tom Cruise vai protagonizar primeiro longa-metragem filmado no espaço apareceu primeiro em B9.
(TrendHunter.com) The May 2020 lifestyle round-up showcases the dramatic change that consumers have gone through since the global outbreak of the COVID-19 virus. From brands pivoting their manufacturing practices to…
Carnival, the world’s largest cruise line, announced that it would begin to “phase in” its service in North America beginning in August, only a week after the Center for Disease Control’s (CDC) no sail order lifts for the industry. On Aug. 1, eight of Carnival’s 26 ship fleet will begin sailing out of its ports…
Issues-driven media company ATTN: teamed up with the Poynter Institute’s MediaWise and Facebook on a new series of digital literacy videos aimed at younger Generation Z and millennial audiences. The first video went live on Instagram Tuesday morning, and it is focused on helping viewers distinguish between fact and fiction related to the coronavirus pandemic….
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