(TrendHunter.com) From orthopedic dog beds to CBD-powered pet products, the May 2020 pet trends reveal that consumers are taking the health of their pets just as seriously as they’re taking their own.
While…
(TrendHunter.com) With many consumers forced to cook at home due to the COVID-19 pandemic, the May 2020 kitchen trends reveal that there’s a strong demand for products that help to simplify the preparation of…
(TrendHunter.com) The May 2020 multimedia round-up shares examples of tech-forward innovations that have spurred to meet the demand created by physical distancing rules which many governments have imposed in response…
Lego Batman, more accustomed to solo battles against the Joker, Scarecrow and Harley Quinn, is ready to take on “a dude named Covid.” And he needs a hand from kids everywhere. That’s the message of a new PSA starring the wise-cracking toy version of the Caped Crusader, who learns during the video short that Covid…
Experiential marketing and event production agencies have had to retool their businesses to stay afloat during the pandemic, shifting to virtual events full time or manufacturing PPE for healthcare workers and essential businesses. One company in Chicago has become an entirely new business amid the Covid-19 crisis. Platinum Events, which operated as an event production…
In the fourth installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, CPG and wellness marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes the WW chief executive…
One day after parent company ViacomCBS set its new upfront strategy, CBS is firming up its plans for the 2020-21 TV season, even though it remains unclear when the network’s shows will be able to resume production and air new episodes following the pandemic. The network said today that 23 of its current primetime series…
Wes Anderson divulgou um vídeo animado com o storyboard original de “O Grande Hotel Budapeste”, filme de 2014 que venceu em 4 categorias do Oscar 2015, entre elas a de Melhor Direção de Arte. Com 25 minutos de duração, o vídeo traz cenas bem reconhecíveis do filme e é narrado pelo próprio diretor, que explica …
O post Wes Anderson narra storyboard animado de “O Grande Hotel Budapeste” apareceu primeiro em B9.
O Uber Eats vai estrear nesta quarta (6) na plataforma um novo recurso que deve ajudar os usuários a dividir pedidos entre si. Com lançamento previsto para todo o globo, a ferramenta tem uma utilidade bastante simples, permitindo que o usuário que esteja para receber o alimento do outro possa rastrear o andamento do pedido …
O post Nova ferramenta do Uber Eats facilita o compartilhamento de pedidos apareceu primeiro em B9.
Last month, Budweiser remade its 1999 “Whassup?” commercial, this time with stars including Dwyane Wade and Gabrielle Union–and video chats instead of phone calls. It was Budweiser’s attempt to make the classic ad relevant for today, with a reminder for people to check in on friends while they’re stuck at home. TD Bank is also…
In the time of coronavirus, advertising agencies big and small have had to refocus how they work, where they work and who they do the work for. Imaginary Forces is a small, Los Angeles-based creative agency that specializes in visual storytelling and brand strategy. The agency is continuing its operations, but is doing so 100%…
Roku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem. The company has rolled Dataxu into a new ad platform, OneView, that it says will let advertisers plan, buy and measure campaigns across digital devices in four out of five U.S. homes–including non-Roku households. Alison Levin, Roku’s vice president of…
Droga5 has used the voices of real prisoners in a powerful new campaign to raise awareness of the coronavirus risk to inmates living in communal conditions for the Reform Alliance. “Answer Their Call” aims to sound the alarm that Covid-19 can “turn a prison sentence into a death sentence” for inmates who say they are…
NYC & Company and The Clio Network released a creative brief, asking for campaign ideas that would remind viewers of what they love and miss about the five boroughs, and make them long to visit and explore NYC once again—with the firm reminder that the NYC they know and love will be back, and better than ever.
(TrendHunter.com) Individual serving coffee pods have become the norm for many consumers given their ease of use but can be quite wasteful if not recycled, so the ‘Coffee Pod Cutter’ has been created to…
(TrendHunter.com) These May 2020 marketing trends range from virtual pub quizzes to in-game museum tours.
Standouts include Camden Town Brewery’s recent virtual quiz event that was hosted via Instagram. In…
The Covid-19 impact came out of the blue, leaving all brands in every vertical unprepared. It’s been a three-phase adjustment process. First came the shock when we couldn’t believe what was happening as we were hit with a flood of collateral damage. Then, we moved into the reorientation phase as everyone merged the personal and…
A Heinz desenvolveu um quebra-cabeça todo vermelho que representa o seu tradicional ketchup. A imagem conta com 570 peças, que são visualmente iguais, só mudando obviamente o formato dos encaixes. A empresa está distribuindo 57 desses quebra-cabeças em 17 países. A ideia é promover uma competição nos canais sociais da marca, em uma campanha criada …
O post Heinz lança quebra-cabeça de ketchup e a montagem é bem difícil – já que as peças são iguais apareceu primeiro em B9.
Se na semana passada foi o Lyft quem reduziu em 17% seu time devido a pandemia, agora é a vez do Uber anunciar uma série de demissões para sobreviver à atual crise. A companhia confirmou nesta quarta (6) à Comissão de Títulos e Câmbio dos Estados Unidos a demissão de 3700 funcionários ao redor do …
O post Depois do Lyft, Uber anuncia demissão de 14% do quadro de funcionários apareceu primeiro em B9.
Like bringing a frustrating dream to life, Heinz has developed a 570-piece, all-red Ketchup puzzle-and every single tiny piece looks the same. The condiment giant is giving away 57 of the puzzles in 17 countries (excluding the U.S., unfortunately for American ketchup fans in lockdown) and is promoting the competition on its social channels in…
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