LBH APIK Jakarta: Safe At Home

LBH APIK Jakarta Print Ad - Safe At Home

We are now living in the new normal era, where virus limit our life and movements. To stay at home meaning keep you safe and sound and help others saving life. When we think home is our safest haven right now, for some women is a disaster. Data show’s women abuse report significantly increasing during this stay at home time. In time like this, we need to show people the real problem behind every closed door, by creating a social campaign. LBH APIK INDONESIA, a partner for domestic violence victim seeking for help and support, have to do something to make people aware of this problem.

Facebook: Here’s How to Change Your Avatar

Facebook debuted Avatars in the U.S. last week, allowing users to create personalized Avatars of themselves that will be placed on stickers that can be shared in comments, Stories and more on the Facebook platform. We’ve already shown you how to create your Avatar from scratch, but what if you want to make changes to…

GSTV Understands Crisis Messaging to Guide Brands Through Covid-19

As the pandemic continues, brands are determining the best way forward in terms of their messaging to consumers. Like advertising before Covid-19, people were inundated with all kinds of marketing that could simply get lost in the shuffle. A great deal of advertising has shifted online as people hunkered down at home. Yet essential businesses…

This Commercial Features the Voice and Music of Nina Simone

Vous etes seuls, mais je désire etre avec vous. Before we consider how Nina Simone’s song is used in a commercial, let’s consider the song. The song is from Simon’s 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time. You are alone, but I want to be with […]

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“Nós estávamos do lado errado da história” reconhece presidente da Microsoft sobre código aberto

Programas de código aberto hoje são algo não apenas bastante corriqueiro de se ver no noticiário de tecnologia como foram abraçados por algumas das principais companhias do Vale do Silício, mas não faz tanto tempo assim que esta abertura era vista com bons olhos pelos maiores nomes do mercado. Um desses conglomerados era a Microsoft, …

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Publishers Snap Up Coronavirus Books, From Covid-19 Case Studies to Pandemic Poetry

Authors are racing to produce timely accounts of the outbreak, with works that range from reported narratives to spiritual guides.

Vans: Pro Insurance

Vans Experiential Ad - Pro Insurance
Vans Experiential Ad - Pro Insurance

Vans created a shoe made to fit skaters needs and reduce injuries. You can pretty much say it’s an insurance. But skaters doesn’t see this updated new shoe like that. So to state the differences of the Vans Pro, we had to create a real insurance to make it clear. Vans wanted to prove to skaters that no fear or no injuries would make them have to sit on the side of the rail anymore.

Nespresso: Stay a Little Longer

Nespresso Print Ad - Stay a Little Longer
Nespresso Print Ad - Stay a Little Longer
Nespresso Print Ad - Stay a Little Longer

Nespresso’s Vertuo capsules are a little larger, making your indulgent coffee break last just a little longer.

WWF: Freedom

A few months of lockdown has taught humanity many new lessons. The biggest of all, the value of freedom. But not just ours. With the amazing wildlife coming out to our streets, we got to know how they’ve been missing their freedom, all this while. It’s reminding us that the place we call home, is theirs too. Here’s to Azadi (Freedom) of every living species.

Marketers Will Need to Find Opportunities to Land New Business in the Great Reset

Prior to Covid-19, no event had materially changed visitation to brick-and-mortar businesses for more than 70 years. With shelter in place nearing two months in certain states, the muscle memory of consumption (habits) in the physical world has been replaced by significant upticks in ecommerce, restaurant delivery and curbside pick-up. The CTO of Shopify, an…

Um tesouro perdido está no centro das atenções do trailer de “Da 5 Bloods”, o novo filme de Spike Lee

Depois do anúncio há duas semanas, Spike Lee divulgou em suas redes sociais na manhã desta segunda-feira (18) o primeiro trailer de “Da 5 Bloods”, seu mais novo filme que estreia no próximo dia 12 de junho na Netflix. E como a descrição do projeto tinha deixado bem claro, a prévia mostra bem o tom …

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Robô analisa como pessoas se sentem de acordo com o andar – e dá mais ou menos espaço para cada um

Pesquisadores da Universidade de Maryland, nos Estados Unidos, desenvolveram um algoritmo chamado ProxEmo, que permite a um pequeno robô fazer análises em tempo real de como uma pessoa está se sentindo, baseado na forma como essa pessoa está andando. De acordo com o resultado obtido, o robô escolhe uma rota para oferecer mais ou menos …

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Netflix: “Ghost in the Shell: SAC_2045” x au 5G Unlimited Reality

https://kokaku.shibuya5g.org

The campaign – titled “Ghost in the Shell: SAC_2045” x au 5G Unlimited Reality – transforms Shibuya into a futuristic entertainment showcase with mixed reality content with the help of Netflix’s original anime series – Ghost in the Shell: SAC_2045. Based on the hugely popular 1980s Japanese manga series ‘Ghost in the Shell’ by Shirow Masamune, the mixed reality content uses famous Shibuya monuments to bring to life both the characters and plotlines of the series to demonstrate the power and speed of 5G.

Target 99: Earn Respect

Target 99 Integrated Ad - Earn Respect
Target 99 Integrated Ad - Earn Respect
Target 99 Integrated Ad - Earn Respect

Social Initiative GOAL 99 and AIDA Pioneer Branding & Creative company launched a campaign that draws attention to the proper disposal of household appliances. The main objective of the campaign is to bring attention to the problem and to show people the correct way of getting rid of old appliances by using special service. Usually, people use household appliances for a long time. In many families, it passes from generation to generation and becomes an integral part of everyday life. Many memories can be associated with it.

The campaign calls people “to show respect” for these things that have been part of their families and life by disposing them correctly. The main characters of the videos are the most commonly discarded types of appliances. Their owners are collective images of representatives of different generations, making the same mistake during disposal. The Earn Respect trilogy takes the viewer to a cozy parental home, shows a familiar modern apartment and a dormitory room. The team created a series of videos in various genres and formats.

“Earn Respect” is a vivid advertising trilogy, which became the first large-scale social project of this kind in Belarus. Czech director Lubos Rezler and DOP Filip Marek helped to realize the idea and create not just commercials, but short films, – the project authors say. “Our goal is to immerse the viewer in an emotional story in which he can find a piece of himself. Each video is a short story, in a couple of minutes postulating the importance of proper disposal of household appliances. What obstacles will anyone face who decides to get rid of obsolete household appliances in the old-fashioned way?”, – commented director Lubos Rezler. The advertising campaign has also been developed digitally and is reflected in a series of visuals.

The North Face: Unbiased

The North Face Integrated Ad - Unbiased
The North Face Integrated Ad - Unbiased
The North Face Integrated Ad - Unbiased

The North Face has created equipment for outdoor activities for years. Equipment suitable for mountains, lakes, and tracks. Everybody has their relationship with nature. So what if we created a new way to see nature – as unbiased. A place where no advantages or personal tragedies are being taken into consideration. A place where equality is everything.

This Ad Showing the Raw Emotion Felt by Front-Line Medical Workers Needs No Dialogue

Since the global pandemic began, brands continue to determine the best way forward on messaging. The tone of advertising covers a fairly wide range. There’s unity, as exhibited by “The Real Heroes Project.” There are explanations of business shifts to aid society. And, of course, plenty of ads offer endless and deserved thanks to essential…

Bridge Senior Living: radiorecliner.com

Bridge Senior Living Integrated Ad - radiorecliner.com
Bridge Senior Living Integrated Ad - radiorecliner.com
Bridge Senior Living Integrated Ad - radiorecliner.com
Bridge Senior Living Integrated Ad - radiorecliner.com
Bridge Senior Living Integrated Ad - radiorecliner.com

Social distancing is hard on everyone, but it’s especially difficult for retirees in senior living communities, where feelings of isolation are a problem even in the best of times. With no way to see each other or visit family members, how could we help residents feel connected, even as they’re confined to their rooms?

We created Radio Recliner, a digital radio station designed to turn dedication radio into a new social media for seniors. We knew it couldn’t come from staff – it had to truly be 100% run by the residents. So we worked with Lifestyle Directors across the country to identify seniors to host their own radio shows. These Resident DJs share stories and songs from the comfort of their recliners, recording their shows by phone.

They give shoutouts to fellow residents, family members, caregivers, and retirement community staff. Any retiree, and anyone who’s missing one, can participate by calling 855-863-0050 to tell a story and dedicate a song. Each DJ makes their show their own, complete with DJ names. Some have been in memory care, some in hospice care. Each gives advice on how to get through the pandemic, and it’s truly uplifting.

This New Platform Lets Shoppers Track Store Reopenings in Real-Time

As the CEO of retail data analytics firm Skypad, Jay Hakami finds himself on the phone with a lot of brands; top labels like Michael Kors and Tory Burch, whose goods sell in department stores from coast to coast. And over the past eight weeks, when Hakami has them on the phone, they’ve all had…

State Farm’s Latest Deep Fake; Race to Build Perfect Streamer: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. State Farm Wraps Up Its MVP Performance in The Last…

The Arctic Bay: Arctic Bear

The Arctic’s importance in the planet’s weather is enormous. Its ice reflects solar rays, ejecting them back into outer space, and regulates the global temperature through the ocean currents. Unfortunately, rising temperature due to climate change is melting the Arctic. The Arctic Bay is a sustainable socks brand that creates original designs inspired by nature, in order to encourage people to change the way they think, act and consume.