Despite Q1 Growth, IPG CEO Predicts Q2 Will ‘Not Be Pretty’

IPG CEO Michael Roth struck a somewhat optimistic tone during the holding company’s first quarter earnings call, despite acknowledging that the next quarter will be “very difficult” due to the business impact of Covid-19. The company’s organic net revenue grew 0.3% during the first quarter of 2020, compared with 6.4% growth during the same period…

This German Ad Is One of the First Truly Funny Marketing Moments of the Covid-19 Era

Dance clubs might be canceled right now, but there’s still a place where you can stand in line, wait for a bouncer’s nod and then go wild while hiding your identity. So grab your mask, get in the queue and prepare for the soul-elevating experience of…socially distant shopping? German pharmacy chain Rossmann has created one…

Dinamarca e Suécia retomam atividades do setor audiovisual com regras preventivas sobre coronavírus

Uma das muitas indústrias impactadas pela pandemia causada pelo novo coronavírus é a cinematográfica. Se em Hollywood, todas as grandes estreias foram adiadas (inclusive os lançamentos mais aguardados do verão americano), na China, o congelamento completo da indústria chegou a causar uma queda de mais de 200 milhões de dólares em apenas dois meses. Não …

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Dove: I define me

Dove Print Ad - I define me
Dove Print Ad - I define me
Dove Print Ad - I define me
Dove Print Ad - I define me

I determine myself. Women are often insulted with adjectives referring to animals. In the boom of female empowerment, Dove as a champion of real beauty and stereotypes, confirms that the only definition that matters, is the one you have of yourself.

TECHO: Indifference does have a cure

TECHO Print Ad - Indifference does have a cure
TECHO Print Ad - Indifference does have a cure
TECHO Print Ad - Indifference does have a cure

It’s Time to Start ‘Greenworking’ and Commit to Making Sustainable Changes

We should all be actively involved in collective work, meaning work not focused on the next big quarter but instead on tearing down the collective apathy of our future. This is the work of our lives: not against the government or each other or to collectively make someone a billionaire many times over. Instead, it…

Pinterest Sets Creator Tool Partnerships With Adobe Spark, Canva, Over, PicMonkey

Creators on Pinterest can now work with creative tools from Adobe Spark, Canva, Over and PicMonkey following partnerships with those companies revealed by Pinterest Wednesday. Pinterest Pinterest also introduced a new creator corporate identity designed with illustrations to capture the inspirational feel of its platform. The company said in a blog post, “As the lifeblood…

Bud Light Is Ensuring Fans They Can Still #BooTheCommish, Even From Afar

In the time-honored tradition of sports enthusiasts and the league commissioners who they love to hate, Bud Light is making sure that a virtual event won’t keep dedicated fans from one of the most important parts of every NFL draft: booing the commissioner. The beer brand is asking fans to record their boos and tag…

Buyers Expect Staggered Upfronts Marketplace as TV Ad Forecast Remains Murky

For the past month and a half, the TV industry has been grappling with the fallout from the Covid-19 pandemic, which has halted Hollywood production, canceled almost all live sports and will cause an estimated $10 billion ad revenue loss in the first half of 2020. While buyers and advertisers continue to navigate their necessary…

The Reclusive Food Celebrity Li Ziqi Is My Quarantine Queen

In isolation, the D.I.Y. fantasy world of the Chinese YouTube star is a dreamy escape, and a lesson in self-reliance.

Self-Sanitizing Door Handles – This Door Handle Uses UV Light and Reflective Material to Kill Germs (GALLERY)

(TrendHunter.com) Cleaning commonly touched surfaces like door handles is essential but still something of a hassle, which is something this self-sanitizing door handle aims to change.

The handle is achieved with a…

Washable Antimicrobial Face Masks – The Atoms Everyday Mask Works for Up to 30 Washes

(TrendHunter.com) The Atoms Everyday Mask is an alternative to disposable face masks that will provide wearers with a way to stay protected when heading out of the house. The face mask is crafted from a blend of…

Facebook Gaming: How to Send Push Notifications to Facebook

This week, Facebook Gaming released its standalone mobile application on Android devices. One of the app’s features allows you to send notifications “about gaming updates and messages” from Facebook Gaming to your profile on the main Facebook app so that you never miss what’s happening. Our guide will show you how to turn this feature…

Adweek Together: Jay Shetty Shares Tips on Mindfulness in a Time of Crisis

In a world of so much separation brought on by stay-at-home orders, where can creatives find togetherness? How can we all seek wisdom in these difficult times? Award-winning storyteller, podcaster and mindfulness champion Jay Shetty joins Adweek’s Ko Im with some tips. Plus, there’ll be a special mindfulness meditation session meant to spark renewed creativity….

5 Ways to Build Greener Campaigns Using Environmental Science

You might fondly remember Earth Days past when poetic responders covered our various screens to give us all the feels. Many of those were brands celebrating the happy glow of loving the planet we’ve taken for granted. Crayons, furniture, beer, clothing, pharma concerns, condoms–name your category, and there’s an Earth Day homage tucked away in…

Views of LinkedIn Learning Content Tripled in April’s First Week vs. January

LinkedIn shared an update on how people are using its LinkedIn Learning resources during the coronavirus pandemic. LinkedIn Learning vice president of product management Hari Srinivasan said in a blog post that people watched 1.7 million hours of content on LinkedIn Learning during the first week of April, compared with 560,000 hours during the first…

With a Hopeful Spot, American Becomes the First Airline to Release an Ad After Bailout

With so many domestic and international travel restrictions in place, not many airlines are advertising right now. In fact, travel advertising spend dropped 90% in March, without much light at the end of the tunnel. Instead, airlines have turned to their own social channels for brand messaging, reminding their loyalty program members–and potential customers–how clean…

Comercial de movimento de Greta Thunberg alerta para a crise do clima a partir de uma casa em chamas

A crise do clima fica pior ano após ano graças à ausência de medidas governamentais ao redor do globo que controlem itens básicos como a emissão de carbono, e as organizações dedicadas ao tema sabem disso. Prova disso são os esforços publicitários recentes de entidades como o Greenpeace, que cada vez mais expõem de forma …

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Facebook testa recurso que permite alterar a cor do perfil

Ao que tudo indica, o Facebook está testando uma nova funcionalidade na plataforma que permite aos usuários alterar a cor do perfil. A novidade foi descoberta pela engenheira de aplicativos Jane Manchun Wong, que sempre adianta novas funcionalidades a serem implementadas pelas redes sociais. De acordo com Jane, por enquanto o Facebook está testando cores …

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Público doou quase R$ 2 milhões durante live de Sandy & Junior

Apresentada pelas Casas Bahia, a live de Sandy & Junior transmitida ontem, 21/04, no canal da dupla no Youtube, bateu recorde de doações de alimentos. Em quase 3 horas de apresentação, o público doou mais de R$ 1,8 milhão, o que equivale a cerca de 376 toneladas de alimentos. No total, foram mil toneladas “arredondadas” pela Fundação Casas Bahia, …

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