As with all industries, the spread of Covid-19 has put strains on all facets of the media industry, including marketing, advertising and editorial teams. As part of an ongoing project, Adweek has solicited stories of those who have been furloughed, laid off or otherwise affected by the pandemic. If you’ve been affected, please consider submitting…
Contrariando qualquer noção de bom senso, na última quinta-feira, o presidente dos Estados Unidos, Donald Trump, disse em sua coletiva diária à imprensa que os cientistas deveriam estudar a possibilidade de injetar desinfetante nas pessoas infectadas com o novo coronavírus para curá-las da doença. Dada a repercussão da fala e as fake news que já estavam rodando sobre o …
O post Burger King pede que pessoas não bebam desinfetante, depois de fala absurda de Donald Trump apareceu primeiro em B9.
While at the F.C.C., he used the fairness doctrine to challenge the tobacco industry. He also helped pave the way for televised presidential debates.
It’s been a big week for Baby Nut: The legume, a reborn, younger version of Planters’ classic mascot, Mr. Peanut, returned to social media after a two-month hiatus. And he’s come back with a new campaign all about teaching Baby Nut about the world around him. Upon his return to social media, Baby Nut issued…
A new Minecraft map is attempting to teach kids about the effectiveness of social distancing by way of zombies and potions. Mojang, the Microsoft-owned Swedish developer behind the popular open-world game, and agency AKQA have partnered on a new pandemic simulator map that allows players to test how various social distancing measures are able to…
Aflac has chosen Atlanta-based Dagger as its agency of record. Dagger takes over from Publicis Seattle, which has served as the supplemental insurance company’s creative agency of record since 2016. According to Dagger, which brought on chief creative officer Al Patton last year, it was named Aflac’s agency of record late last year after serving…
&Walsh, the design agency launched by famed designed Jessica Walsh last year, has created a set of emoji for these famously uncertain times. As the &Walsh team explains on its blog, the agency hoped to create an emoji suite out of frustration with current options and “inspired by the unique experiences we go through as…
Adweek has expanded its offering of live shows, webinars and virtual events during this financial crisis brought on by the coronavirus pandemic. Each week, we’ll share a schedule of events and links to tune in. (All times are Eastern Standard.) Monday, April 27 Podcast: Yeah, That’s Probably an Ad Hosts: David Griner, creative and innovation…
Like others, the alcohol industry has been significantly disrupted by the coronavirus pandemic. With bars and restaurants largely shuttered, brands have to find new ways to get their products top-of-mind for a consumer who, well, maybe is still drinking quite a lot at home. Shifts in consumer habits are changing the way alcohol brands are…
Depois do Google, agora é o Facebook quem decidiu implementar atualizações em suas plataformas para competir com o Zoom. A companhia de Mark Zuckerberg anunciou nesta sexta (24) um novo recurso da rede social principal e do Messenger que vai permitir que os usuários façam videoconferências de até 50 pessoas em seus produtos. Nomeado Messenger …
O post Nos passos do Zoom, Facebook vai permitir videochamadas com 50 pessoas apareceu primeiro em B9.
O iFood divulgou que recebeu cerca de 80 toneladas de alimentos doados por clientes através de sua plataforma nos últimos 30 dias. A empresa, por sua vez, vai dobrar as doações de refeições, totalizando mais de 160 toneladas de alimentos que vão beneficiar 66 mil pessoas em situação de vulnerabilidade neste momento de pandemia da …
O post Clientes doam mais de 80 toneladas de alimentos pelo app do iFood às famílias em situação de vulnerabilidade apareceu primeiro em B9.
With theaters shut, online outlets have proliferated. Here’s how to make sense of all your choices. (Hint: it depends on the kind of film you’re looking for.)
Facebook, Google and other behemoths are training their sights on Silicon Valley’s company of the moment.
When 2019 ended, we asked retail industry experts for their 2020 predictions. At the time, they cited innovations like retailer media networks, voice shopping and data portability. No one foresaw the global pandemic that has upended consumers and brands alike, so just about one-third of the way through the year, those predictions are already (arguably)…
Use of video technology to stay connected in the era of social distancing and, with that in mind, Facebook CEO Mark Zuckerberg introduced a host of new video features across the social network’s family of applications via Facebook Live Friday. Facebook said in a Newsroom post that over 700 million accounts are participating in video…
A fim de ajudar os profissionais de saúde que estão trabalhando na linha de frente do combate ao novo coronavírus, a Budweiser criou o #OneTeam, um movimento para arrecadar fundos que serão revertidos em kits de proteção doados à organização Médicos Sem Fronteiras e à Associação Médica Brasileira. A doação inicial será feita pela própria …
O post Budweiser lança movimento solidário com festival virtual para ajudar profissionais da saúde apareceu primeiro em B9.
As people around the country affected by stay-at-home orders have settled into their new housebound routines, time spent streaming and watching television is beginning to level out. That’s according to new data from Nielsen, which said that total TV usage last week (April 13-19) was down about 2% compared to the prior weeks since people…
A AT&T anunciou nesta sexta (24) em evento com os acionistas que Randall Stephenson, atual CEO da companhia, vai se aposentar no próximo dia 1° de julho e repassar o cargo a John Stankey, que atua na empresa hoje como CEO da subsidiária WarnerMedia. Embora Stephenson permaneça na companhia como presidente executivo até janeiro de …
O post CEO da WarnerMedia, John Stankey é promovido ao comando da AT&T apareceu primeiro em B9.
As with all industries, the spread of Covid-19 has put strains on all facets of the media industry, including marketing, advertising and editorial teams. As part of an ongoing project, Adweek has solicited stories of those who have been furloughed, laid off or otherwise affected by the pandemic. If you’ve been affected, please consider submitting…
As with all industries, the spread of Covid-19 has put strains on all facets of the media industry, including marketing, advertising and editorial teams. As part of an ongoing project, Adweek has solicited stories of those who have been furloughed, laid off or otherwise affected by the pandemic. If you’ve been affected, please consider submitting…
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