As the coronavirus spreads, canceled events and a stock market crash aren’t the only things impacting businesses. Untold numbers of workers around the world are adjusting to staying home and offices are scrambling to find ways to quickly adapt to remote operations. Twitter told all 5,000 of its employees to work from home. Apple CEO…
In 2019, payment terms for a wide range of marketing services–such as research, agency fees, social media, production, broadcasting, programmatic and talent–were either extended or kept the same, according to a new report conducted by the Association of National Advertisers during January 2020. ANA CEO Bob Liodice said in a statement that the study shows…
As the coronavirus outbreak continues to spread, people in China are enduring what The New Yorker described as “the largest quarantine in human history”–and to cope, they’ve turned to livestreams and shopping. According to Chinese ecommerce platform Alibaba, livestreaming has been crucial for allowing people to work remotely, but is also an important lifeline in…
A chegada do Quibi no mercado agora está cada dia mais próximo, mas enquanto o dia 4 de abril não chega a companhia de Meg Whitman e Jeffrey Katzenberg passa por alguns problemas. Além do evento de lançamento da plataforma ter sido cancelado nos últimos dias devido à epidemia do coronavírus, o serviço de streaming …
O post Quibi é acusado de roubar tecnologia de vídeo que permite mudar orientação de conteúdos no celular apareceu primeiro em B9.
O Twitter acaba de atualizar suas diretrizes de uso, e a partir de agora, a rede social exigirá que todas as contas que utilizem bots deixem claro o que estão fazendo. Nas palavras da empresa, “Qualquer forma de utilizar a API do Twitter e os produtos de seus desenvolvedores para criar spam, engajamento ou manipulação …
O post Twitter passa a exigir que contas deixem claro quando utilizam bots apareceu primeiro em B9.
Home furnishings subscription service Fernish is expanding to new markets this year. The expansion plans come after Fernish grew its revenue ten times during 2019. The home furnishings provider is likely to achieve a similar growth trajectory in 2020, CEO Michael Barlow told Adweek. The two and a half year old company, and others like…
O advento do streaming pode ter vindo para solucionar o velho problema de “falta do que ver” e disponibilizar conteúdo suficiente para ser assistido quando e onde o espectador bem quiser, mas sua libertação também trouxe uma nova dificuldade ao público: o excesso de coisa e canais para se assistir. Parece algo bobo – especialmente …
O post “Rede pirata” de streamings brinca com dilema atual do excesso de conteúdo disponível apareceu primeiro em B9.
Facebook created a Business Resource Hub to support businesses that are being directly or indirectly affected by the outbreak of the coronavirus. The social network said the hub includes resources and recommendations to help businesses stay connected to customers, as well as credible and accurate information about Covid-19. Resources include a business resilience toolkit to…
72andSunny is promoting its first employee to the role of chief executive. Evin Shutt is ascending to CEO from her previous role as director of brand operations, effective immediately. Matt Jarvis will move into a role as co-chairman. A source with knowledge of the agency explained that Jarvis’s role will be ongoing and evolving role….
For the first time in South by Southwest’s 34-year history, its host city of Austin, Texas canceled the cultural festival as the coronavirus–the pathogen that causes the illness COVID-19–threatens to become a pandemic. The festival, which was slated for March 13-22, provides an outlet for brands to reveal some of their buzziest experiences of the…
Facebook bolstered the female presence on its board of directors with its appointments of Nancy Killefer and Tracey T. Travis, effective immediately. Killefer spent three decades with management consulting company McKinsey & Co. before retiring in 2013, working with companies across the consumer, retail, restaurant and technology industries. She also held various government roles, including…
O Uber inaugurou nos Estados Unidos um novo recurso que é bastante interessante para tornar a viagem de seus clientes mais segura: agora, o usuário vai poder mandar mensagens dentro do próprio aplicativo para a polícia. A opção é importante para aqueles que querem entrar em contato com as autoridades sem chamar atenção, mantendo a …
O post Nos EUA, Uber lança recurso que envia SMS de emergência para a polícia apareceu primeiro em B9.
Para inspirar os fãs de música, a Budweiser começa a contar sua história para o Lollapalooza Brasil deste ano. A cerveja oficial do evento apresenta o conceito “Open For Kings” que dá luz aos “Kings of Culture”, artistas que construíram um caminho único e inspirador para realizarem seus sonhos e chegarem onde estão. Personalidades da cena do …
O post Com Emicida, Drik Barbosa e Djonga, Budweiser convida todos a serem reis de suas histórias para o Lollapalooza Brasil apareceu primeiro em B9.
Wunderman Thompson has hired Jill Applebaum as chief creative officer for its New York office. An agency spokesperson confirmed the hire to Adweek. Applebaum will begin the role this month, leading creative across Wunderman Thompson New York’s client roster. She will work closely with Wunderman Thompson North America CCO Taras Wayner, who joined the agency…
In the midst of the coronavirus outbreak, with more than 500 confirmed cases in the United States and climbing, the C-suites of America’s airlines want travelers to know their planes are sanitized and ready to fly. Over the past week, almost every major airline has sent a letter to ticketed travelers and members of their…
The challenge of this campaign The goals is to emphasize debtors’ awareness ignored the reimbursement through the entertainment online media in order to approach their behaviors. The collaboration between the creative team and the advertising director “K. Mum Suthon Petchsuwan”. They interpret the problem to suitable the media for the Online Film Content which require the entertainment value gaining audiences interest in the beginning to the end. The great concept of the using overlapped movie show the reimbursement clip. “The Debt Collector” is the new well-known ads for this campaign. Student Loan Thailand would be really for educational opportunities.
The growing epidemic is generating heavy news coverage, but companies are nervous about being associated with the outbreak.
The Interactive Advertising Bureau has named David Cohen, a former Magna and Universal McCann senior executive, its new president effective April 1. Cohen will take on the No. 2 role at the trade body, reporting to IAB CEO Randall Rothenberg. He will replace Patrick Dolan, who announced his departure last December to pursue an “entrepreneurial…
The media industry is in a state of crisis. The infrastructure that girds the digital advertising ecosystem–cookies and mobile ad IDs–is about to be deconstructed, as public demands for better privacy safeguards prompt major power brokers to raise their walls ever higher. The Wild West days of data collection, harvesting and reselling are coming to…
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