YouTube will slowly begin reversing its decision to not allow monetization of videos that include more than a passing mention of the coronavirus. CEO Susan Wojcicki explained the reasons for the about-face in a blog post: “Our sensitive events policy was designed to apply to short-term events of significant magnitude, like a natural disaster. It’s…
Depois de um teaser misterioso no início da semana, a LEGO anunciou na manhã desta quinta-feira (12) uma nova linha de produtos inspiradas no “Super Mario”. Fruto de uma parceria com a Nintendo, os brinquedos foram divulgados nas redes sociais da companhia com o divertido vídeo abaixo, que mostra como os conjuntos inéditos vão trazer …
O post Com blocos de LED e interatividade inspirada nos games, LEGO anuncia conjuntos de “Super Mario” apareceu primeiro em B9.
As the Centers for Disease Control and the Trump administration face increasing criticism for the slow rollout and lack of testing for the coronavirus and the respiratory illness it causes, COVID-19, private companies are stepping in. LabCorp and Quest Diagnostics, two major medical diagnostics companies, have developed COVID-19 tests and are increasing test availability, their…
ViacomCBS and NBCUniversal the first two media companies to cancel their upfronts week events in May as result of coronavirus, and both will switch to digital-only presentations. ViacomCBS said today it has scrapped its annual CBS event scheduled for Wednesday, May 13 at Carnegie Hall. The merged network will instead create a video upfront special…
Apple’s recent changes to its developer guidelines regarding push notifications have some in the mobile advertising community wondering if the tech giant is taking another step toward changing how it identifies and tracks users. The developer guidelines previously stated that push notifications “should not be used for advertising, promotions, or direct marketing purposes.” That changed…
How do you get sports fans into the game without actually putting them on the field? That question was already on Julian Duncan’s mind before fears about the coronavirus prompted athletic leagues to suspend games and play in empty arenas. The CMO of the NFL’s Jacksonville Jaguars joined us for an episode of Top of…
Ontem 11/03, várias empresas de tecnologia estiveram em uma reunião com autoridades da Casa Branca para discutir ações em relação à pandemia mundial de coronavírus. Durante a teleconferência, o diretor de tecnologia dos Estados Unidos, Michael Kratsios, desafiou as empresas a usarem inteligência artificial para criar dados ideais sobre o coronavírus, a fim de combater …
O post Casa Branca pede soluções de IA a empresas do Vale do Silício a fim de combater o coronavírus apareceu primeiro em B9.
TikTok has already been banned on federal government devices by the State Department, the Department of Homeland Security and the Department of Defense, and two U.S. senators are now looking to extend that prohibition. Sens. Josh Hawley (R-Mo.) and Rick Scott (R-Fla.) introduced a bill Thursday that would ban use of the video creation application…
One day after AT&T expanded its Xandr Invest audience targeting platform into a true rival, OpenAP is making some news of its own. The consortium announced today it has created an advertiser advisory board made up of agency and brand leaders who will help influence the development of OpenAP Market, which launched last October and…
Modell’s Sporting Goods filed for Chapter 11 late Wednesday in New Jersey, and plans to liquidate its remaining stores amid a challenging retail environment. Founded in 1889, the company claims to be the oldest family-owned and operated retailer of sporting goods in the U.S. “Over the past year, we evaluated several options to restructure our…
Depois da Paramount com o segundo “Um Lugar Silencioso”, agora é a vez da Universal Pictures anunciar ao mundo que “Velozes e Furiosos 9” teve seu lançamento postergado devido à crise mundial do coronavírus. O impressionante, no caso, é a drasticidade da decisão. Nas redes sociais oficiais da franquia, o estúdio confirmou que a nona …
O post Pandemia do coronavírus faz Universal adiar em um ano “Velozes e Furiosos 9” apareceu primeiro em B9.
Mobile data and analytics company App Annie released the results of new Facebook Audience Network-commissioned research, which analyzed how mobile games were affected after the installation of an ad platform software-development kit. App Annie analyzed the top 1,000 mobile gaming applications on iOS and Google Play from Jan. 1 through Dec. 31, 2019. It found…
As the number of COVID-19 cases continues to rise, Digitas has canceled its live, in-person NewFront presentation in favor of a virtual session. The event is part of the Interactive Advertising Bureau’s 2020 NewFronts, slated to take place April 27-May 6 in New York. On Wednesday, the IAB arranged for companies to have the ability…
O impacto do coronavírus na Itália foi tão grande, que o governo anunciou uma quarentena obrigatória em todo o país. Dada tal situação, o Pornhub resolveu contribuir para que os italianos fiquem em casa oferecendo assinaturas premium gratuitas de seu conteúdo adulto. A empresa anunciou que os usuários italianos da plataforma podem reivindicar assinaturas premium …
O post Para ajudar na quarentena dos italianos, Pornhub libera assinaturas premium gratuitas apareceu primeiro em B9.
New York food blogger Christine Yi spends a lot of time in Manhattan’s Chinatown, so she noticed immediately when its streets, stores and restaurants became unusually empty just after Chinese New Year on Jan. 25. “Hong Kong Supermarket, even on weekdays, has crazy lines, and when I went on a weekend there were practically no…
A continuação de “Um Lugar Silencioso” é o mais novo lançamento dos cinemas a ser adiado devido à pandemia do coronavírus. Em sua conta oficial no Twitter, o diretor dos dois filmes da franquia John Krasinski publicou uma carta onde declara que “não é o momento” para se promover experiências coletivas e que vai junto …
O post Diretor de “Um Lugar Silencioso – Parte II” confirma que filme vai ser adiado graças ao coronavírus apareceu primeiro em B9.
The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages in this week’s Music Issue…
Snapchat has introduced a new ad product that allows brands to create augmented reality lenses through the platform’s Ads Manager. Snapchat is touting the product, which launched today and is called the Lens Web Builder, as the “industry’s first web-based AR lens ad production tool.” Brands and other advertisers can choose from various 3D objects,…
Quando se trata de divulgar os AirPods, seus famosos fone de ouvido wireless, a tônica da publicidade da Apple definitivamente tem sido de exaltar a sensação de liberdade proporcionada pelos aparelhos a seus usuários. É o que une, pelo menos, os últimos dois comerciais preparados pela companhia para o produto, incluindo o “pulante” “Bounce” do …
O post Cancelamento de ruído é a grande estrela de novo comercial dançante dos AirPods da Apple apareceu primeiro em B9.
Como as organizações de saúde pública em todo o mundo enfatizando a importância de lavar as mãos a todo momento para combater a rápida disseminação do coronavírus, o KFC optou por suspender uma série de anúncios com pessoas lambendo os dedos para destacar a satisfação em comer o frango da marca. De acordo com o …
O post Preocupação com coronavírus leva KFC a suspender comercial com pessoas lambendo os dedos apareceu primeiro em B9.
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