Hasta La Creative!

A social experiment video about adults’ influence on children’s attitude towards their peers with special needs. The Foundation made this video for World Down Syndrome Day 2020.

Natalia Vodianova, founder of Naked Heart Foundation: Children learn by example, and together we can set them a positive one! Let your children play, learn and laugh with all their peers, whether special needs or typically developing, and see there is more that unites us than divides us. Let them ask questions about mental and physical disability and be prepared to speak to them about special needs without making this a “difficult” subject.

In Ghana, staying at home due to the coronavirus has not fully caught on, with traders and workers still going outdoors and being in public, putting them at greater risk of contracting the virus. A lot of these people do not prioritize hand washing, but put their trust in the hands of hand sanitizers, which claim to be only 99.99% effective; again putting them at risk. We therefore throw a call to action for people to be 100% safe by washing their hands, with the trusted Dettol brand. Playing on the brand’s popular tag line, each situation shows how even 99.99% is not enough, until you are 100% sure.

We took over every ad at a single subway station in Washington, DC and turned the subway into a popup art gallery. And we focused on a surprising message: America’s first modern art museum isn’t on the National Mall, and it’s not a Smithsonian. It’s The Phillips Collection, just one metro stop away.

For Facebook’s More Together campaign during the festival of Holi, team alivenow was hired to build a vibrant and colorful augmented reality experience that users could try. Users can try this fun Facebook AR experience here – http://bit.ly/FacebookHappyHoli

Through three posters that combine typography with image, Equipo has linked insighs typical of the king of sports with the situations that are occurring these days of quarantine. With this, the group seeks to create awareness about the importance of isolation at a time when all sports competitions have stopped but the king sport is still so present. The campaign maintains the concept of “We play at home” as an umbrella, a clear call to keep sportsmanship alive in a difficult time for everyone. This also aims to be the leitmotif for more actions to be developed soon.