A Bacardi Rum Factory Is Now Producing Hand Sanitizer

In 1930, residents of Havana gazed upwards and for the first time saw something other than the withering tropical sun. They saw a sculpture of a fruit bat. It was massive, cast in bronze and sitting atop the city’s first skyscraper built by the Bacardi Corp. The structure was a 12-story colossus of red granite…

What Walgreens Boots Alliance’s Head of Wellness Learned From Working Around the World

Dutch-born Marga Balvert’s career has taken her across the world, from her own country’s capital city of Amsterdam, where she started her career at Nike’s European headquarters in the events business. From there, she’s worked in Berlin, Antwerp, Buenos Aires and now, London, where she’s set to start a new role as the head of…

Campanha da Nike, “Jogue Pelo Mundo” incentiva isolamento durante pandemia

Durante a pandemia do coronavírus que vem trazendo problemas para todo o mundo, diversas celebridades, artistas e marcas têm apoiado campanhas de isolamento social, a fim de diminuir o contágio e, obviamente, os óbitos causados pelo COVID-19. Agora, foi a vez de a Nike lançar uma nova campanha incentivando a quarentena. “Se você já sonhou …

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“Turma da Mônica” tem programação especial durante suspensão das aulas

Durante os próximos dias, as redes sociais da MSP trarão conteúdos especiais para os estudantes que estão em casa, graças à suspensão das aulas devido à pandemia do coronavírus. A publicação de conteúdos nos canais digitais da “Turma da Mônica” – “Turma da Mônica Clássica” e “Turma da Mônica Toy” – serão dobrados. Os vídeos …

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Lil Uzi Vert Holds at No. 1, and Streaming Habits Are Shifting

During the coronavirus crisis, listeners are turning to older songs and family music, but the biggest new releases are still going strong.

Local News Outlets Dealt a Crippling Blow by This Biggest of Stories

Layoffs. Canceled print editions. Weekly papers and small dailies across the country face peril as the coronavirus cuts off ads and live events.

For a World in Quarantine, Ikea Created a Simple Ad About Reconnecting With Your Home

For better or worse, many of us around the world have never been closer to our homes. As cities and, in some cases, entire nations have gone into quarantine to stall the spread of respiratory disease COVID-19, millions of people suddenly find themselves working from home or simply feeling locked in most hours of the…

TikTok Donates $10 Million to the WHO’s Solidarity Response Fund

TikTok said it will donate $10 million to the World Health Organization’s Solidarity Response Fund, which helps the WHO accomplish tasks such as sending essential supplies to frontline healthcare workers, making sure communities have access to the latest science-based information and accelerating efforts to develop treatments and vaccines. TikTok president Alex Zhu said in a…

Brands Find Ways to Lean Into Social Distancing Message

As governments around the world struggle to convince their citizens to stay home to curb the spread of the coronavirus, brands are stepping up to help. Using their own platforms and marketing teams, Chiquita Brands, Coca-Cola and Mucinex are among the many companies that have debuted branded PSAs urging people to abide by official recommendations…

CEO da Uber pede que Trump inclua motoristas no pacote de estímulo econômico durante crise do coronavírus

Em uma carta ao presidente dos Estados Unidos Donald Trump, o CEO da Uber, Dara Khosrowshahi, pediu aos legisladores do país que incluam os motoristas e entregadores que trabalham no aplicativo no pacote de estímulo econômico que o governo está atualmente negociando durante a crise do coronavírus. Na mesma carta, Dara também pediu a aprovação …

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Oprah Winfrey’s New Free Apple TV+ Series Puts Coronavirus Stories Front and Center

For people looking for guidance and perspective from a familiar, trusted voice amid the intensifying coronavirus panic, Oprah Winfrey has returned to TV–well, to Apple streaming service Apple TV+. Over the weekend, Winfrey kicked off Oprah Talks Covid-19, a series focused on the pandemic that is part of a multiyear partnership she struck with Apple…

How to Foster Inclusion in Your Workplace in Just 15 Minutes a Day

Singleton Beato has spent years thinking deeply about how to drive business and innovation through implementing diversity and inclusion policies as McCann Worldgroup’s chief diversity and engagement officer since 2017. She joined us for an episode of Top of Mind to talk about solutions to one of the agency world’s (and wider world’s) toughest problems….

Freelance and Out of Work? Here’s How to Get Help Now.

Many self-employed creative professionals–from freelance copywriters and creative directors, to entire video production houses–are finding that their client rosters are going away quickly. Budgets are being preemptively slashed. Entire businesses are closing shop, laying off not only employees but also cutting ties with contractors. Thousands of Americans have found themselves suddenly out of work over…

Membro do COI afirma que Olimpíadas de Tóquio serão adiadas devido à pandemia

Depois de duas semanas de indecisão e muito mistério, um membro do Comitê Olímpico Internacional confirmou nesta segunda (23) ao USA Today que os Jogos Olímpicos de Tóquio serão adiados devido à pandemia do coronavírus. “Com base nas informações que o COI tem, o adiamento foi decidido. Os parâmetros de como proceder a partir de …

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Domino’s Pizza muda logo para estimular que a população fique em casa

O dominó azul e vermelho da Domino’s Pizza ganhou dois telhados. O novo logo, criado pela marca apenas para as suas redes sociais, tem a intenção de conscientizar as pessoas a permanecerem em casa. Depois de lançar a “entrega sem contato”, para preservar entregadores e clientes, a rede volta a oferecer a campanha de duas …

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Editora Globo lança campanha de apoio a pequenos negócios durante pandemia

A Editora Globo está lançando a campanha “Apoie o Negócio Local”, que tem como objetivo dar visibilidade para micro e pequenos empreendedores. A ideia é ajudar esses trabalhadores a passar pela crise causada pela pandemia do novo coronavírus, que tem impedido que boa parte dos negócios dê continuidade às suas atividades por causa da necessidade …

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Everybody is separating their logos due to Corona virus.

Líbero: It's Easier to Win at Home

Líbero Print Ad - It's Easier to Win at Home
Líbero Print Ad - It's Easier to Win at Home
Líbero Print Ad - It's Easier to Win at Home
Líbero Print Ad - It's Easier to Win at Home
Líbero Print Ad - It's Easier to Win at Home

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Adweek’s Podcast Talks Women’s History Month and the Latest Coronavirus Updates

On a very unique Women’s History Month episode of Yeah, That’s Probably an Ad, senior editor Nicole Ortiz talked with audience engagement editor Jess Zafarris and photo editor Kacy Burdette about being a woman in the industry and (because it’s an unavoidable topic) the latest coronavirus news. Burdette talked about the amazing female photographers Adweek…

What It’s Like on the Frontlines of Panic Buying at Costco

In recent weeks, we’ve seen panic buying in the U.S. spread from masks and hand sanitizer to toilet paper and shelf-stable goods like oat milk and Twinkies. Experts say panic buying is all about control–or lack thereof. Consumers are worried and feel powerless, so they focus on fortifying their homes. And Costco Wholesale, the members-only…