Mar
24
Coca-Cola: Staying Apart
Posted in: UncategorizedMedia, Online
Coca-Cola
Advertising Agency:Mercado McCann, Buenos Aires, Argentina
Mar
24
Líbero: It's Easier to Win at Home
Posted in: UncategorizedPrint
Libero
That’s why we are giving you free access to our whole catalog. So you can stay home and we can all beat Coronavirus.
Advertising Agency:DAVID, Madrid, Spain
Global CCO:Pancho Cassis
Executive Creative Director:Saulo Rocha, André Toledo
Creative Director:Fred Bosch, Álvaro Palma
Associate Creative Director:Sébastien Rouviere
Senior Art Director:Camilo Jiménez
Account Director:María García
Head Of Planning:Patricia Urgoiti
Mar
24
Kayzer Ballet: The VIRUS – Dance film
Posted in: Uncategorized
There is always hope.
Part of Collection
Mar
24
Gazeta.pl / MasterCard / Storytel: The Future Peasants
Posted in: Uncategorized
WWF climate catastrophe predictions explained to the masses with an audiobook – an epic Nobel Prize winning novel rewritten and set in the year 2050.
Link to the audiobook: https://www.storytel.com/pl/pl/books/1225490-Chlopi-2050-czyli-Agronau…
Mar
24
Miami Ad School: WE ARE M.AD
Posted in: Uncategorized
This campaign was humorously created to illustrate the bereavement felt for the dearly departed MAS (Miami Ad School), now recognized as M.AD School of Ideas. The images poke laughable fun at all the things that might have gone wrong for students during their educational journey at the accredited institution. This campaign was an effort to engage current students in feelings of nostalgia while promoting acceptance for the new branding of a school we once loved so much. In Loving Memory of MAS. Gone but not forgotten.
Mar
24
Brands Launch Creative Initiatives to Help People Impacted by COVID-19: Tuesday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Brands Promote Social Distancing With Altered Logos, Slogans As governments…
Mar
24
How One Day at a Time Was Canceled by Netflix but Made the Move to Linear TV
Posted in: UncategorizedLast June, One Day at a Time made TV history when it became the first series to move from a streaming outlet–Netflix, where it ran for three seasons–to a linear network: Pop TV, which picked up the sitcom three months after Netflix had canceled it. Tonight, the show–a Cuban-American reboot of Norman Lear’s 1975 sitcom,…
Mar
24
Notonthehighstreet.com: #TheresMoreToMum
Posted in: Uncategorized
Sometimes when you’re a mum, it feels like that’s all you’re seen as by your children. Not as a person rich in history with hidden talents and giant dreams. Mums know everything about us. But how much do we really know about them?
At notonthehighstreet, we believe happiness comes from making real connections and creating conversations that deepen relationships. So this Mother’s Day, we’re encouraging people to remember #TheresMoreToMum – beyond what she does, and celebrating the incredible woman she is. Because she’s not just a mum. She’s a mum and then some.
Mar
24
UNEP / WCCB: Forced Migration
Posted in: Uncategorized
Wildlife trafficking is a direct and a serious threat to our environment. It has led to extinction of birds and animals. It’s a rising billion-dollar industry operating undercover. Trafficking exists due to demand for pets, body parts and illegal medicinal purposes. To sensitize all about this crime, we drew inspiration from the journeys and drew a parallel to the experiences of in-flight passengers. The Idea: While most wild animals migrate naturally, some are forced to migrate. Each ad featured an animal in distress known to be smuggled out of India as often reported in news. Since smuggling live animals through airports fetch trafficker’s high prices, airports seemed like the most effective touchpoints. We tied up with more than 15 airports across India and showcased creatives on OOH mediums like Airport TV screens where the ad appeared between flight timings.
Mar
24
Made At Sea : Spec Work from Miami Ad School
Posted in: UncategorizedKindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:
Advertised brand: Royal Bombay Yacht Club
Advert title: Made At Sea
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Saloni Doshi
Copywriter: Palak Kapadia, Shweta Nandakumar
Synopsis: The Royal Bombay Yacht Club, established in 1846, is an extremely premium sailing club in Mumbai. Entry to the club is restricted only to members and their guests. The current waiting time to get a membership is 150 years. This means that first generation sailors will probably never get to be a part of this community. To fix this, RBYC is waiving off the waiting time for a 100 new members.
RBYC, in essence, is a club that celebrates the spirit of seafaring. The only real criterion for being a member is sharing that spirit. It isn’t something you can buy your way into. In a series of print ads with the tagline ‘Made At Sea’, we position the club as one only real sailors have access to. The ads are in keeping with the brand’s tone of voice of exclusivity, elitism, legacy, prestige and even a slight snobbery.
Mar
24
3 Newspapers Ask China to Reverse Decision to Expel American Journalists
Posted in: UncategorizedThe publishers of The New York Times, The Wall Street Journal and The Washington Post release a statement critical of China’s revocation of Americans’ credentials.
Mar
24
Iconic Album Covers Just Got the Social Distancing Treatment
Posted in: UncategorizedOne of history’s most iconic album covers is The Beatles’ Abbey Road. The photo of (in order from the right if you’re being picky) John Lennon, Ringo Starr, Paul McCartney and George Harrison is masterfully simple. The group walking across the street, VW Beetle parked not-quite-right, is lauded for its simplicity and has been tourist…
Mar
24
The Coronavirus Revives Facebook as a News Powerhouse
Posted in: UncategorizedMore than half of all news consumption on Facebook in America is about the virus, according to an internal report.
Mar
24
As Fox News Played Down the Coronavirus, Its Chief Protected Himself
Posted in: UncategorizedThe cancellation of an 89th birthday party for Rupert Murdoch highlights a disconnect between his family’s behavior and statements made on air by some Fox commentators.
Mar
24
It’s Not a Real Guinness Ad. But It Is a Perfect Guinness Ad
Posted in: UncategorizedThe praise for Guinness was effusive and abundant. The brand had created a flawless marketing move aimed at keeping people quarantined at home rather than out spreading the coronavirus that causes COVID-19. Just one problem: The brand had nothing to do with it. The digital poster, which creates a negative-space outline of a pint glass…
Mar
24
TikTok Sets #HappyAtHome: LIVE! Nightly Programming Block
Posted in: UncategorizedWhat can you do if you’re practicing social distancing during the coronavirus pandemic, and you’re running out of things to watch? TikTok and chill. The video creation platform teamed up with several celebrities and creators on #HappyAtHome: LIVE!, one week of nightly programming starting Monday at 5 p.m. PT/8 p.m. ET and continuing every evening…
Mar
23
Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing
Posted in: UncategorizedProgrammatic trading is entering a new era. Marketers are increasingly taking media buying in-house as changes in privacy laws, growing suspicions about just how much spend goes toward working media and Big Tech’s dominance puts pressure on the legacy business models of network media agencies. In response, some of these players are starting to alter…
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