In a move that has seemed inevitable for more than a week, the 2020 Summer Olympics have become the latest sports event–and by far the biggest–to be postponed as a result of the novel coronavirus pandemic. The summer games had been set to take place from July 24 to Aug. 9 in Tokyo, but Japan’s…
In a global moment that feels uncharted and unfamiliar, people are turning to online video to adapt, cope and find community. Across content genres, YouTube creators are offering handy advice to help their audiences adjust to changes in daily life and fostering human connection to help us all move forward together. These are the five…
When it comes to the endless debate of cats versus dogs, there’s no denying that dogs are at a bit of an advantage: They’re the ones that front films about animals with prowess on the basketball court, and the animal that boasts the moniker of “man’s best friend.” And that translates into the product market,…
É real: as Olimpíadas estão adiadas pela primeira vez em sua história. O primeiro ministro do Japão Shinzo Abe anunciou a decisão na manhã desta terça-feira (24) à imprensa, confirmando que o Comitê Olímpico Internacional e o governo do país remarcaram a realização dos Jogos para meados de julho de 2021. O anúncio acontece horas …
O post Governo japonês e COI confirmam que Olimpíadas de Tóquio serão adiadas para 2021 apareceu primeiro em B9.
Alguns veículos de comunicação dos Estados Unidos e Europa estão vendo um aumento no número de assinaturas nas últimas quatro semanas. O pico é fruto do interesse dos leitores em permanecer informados durante a pandemia de coronavírus. O interessante é que a maioria desses veículos já adotou a “derrubada do paywall” para notícias do assunto, …
O post Sites de jornalismo têm registrado recordes de assinantes mesmo derrubando paywalls apareceu primeiro em B9.
Yelp is teaming up with GoFundMe on an initiative to help raise money for local businesses that have been forced to close or otherwise impacted by the coronavirus pandemic. The partnership follows Yelp’s move last week to provide $25 million in relief for independent local restaurant and nightlife businesses by waiving advertising fees and providing…
Integrated
Gazeta.Pl
WWF climate catastrophe predictions explained to the masses with an audiobook – an epic Nobel Prize winning novel rewritten and set in the year 2050.
Advertising Agency:McCann Worldgroup, Warsaw, Poland
Creative Director:Bartek Klimaszewski
Executive Creative Director:Marcin Sosinski
Senior Copywriter:Natalia Karawajczyk
Senior Art Director:Bartosz W?odarczyk
Art Director:Janka Szwykowska
Copywriter:?ukasz Ko?akowski
Junior Copywriter:Zbigniew Marczak
Junior Art Director:Jan Cie?lak
Designer:Jan Cie?lak
Motion Designer:Vladislav Kravets, Malgorzata Wojtkowiak
Junior Motion Designer:Magdalena B?k
Traffic Manager:J?drek Zamorowski
Post Production Manager:Rafal Jastrzebski
Strategy Director:Marcin Samek
Associate Digital Director:Dawid Kazmierczak
Pr:Dawid Kazmierczak
Head Of Social Media:Natalia ?muda
Craft & Momentum Worldwide:Mariusz Otowski, Radek Florczak, Marek Tomaszewski, Maciej Grzeszek, Dawid Pierzak
Marketing Director Storytel:Jakub Barzak
Project Manager Storytel:Justyna Zarejko
PR Mnager Storytel:Karolina Kawska
Vice President Area Marketing:Marta ?yci?ska
Central Eastern Europe:Marta ?yci?ska
Mastercard:Marta ?yci?ska
Marketing Director Mastercard:Jerzy Ho?ub
Manager:Marta Borówka
Consumer Marketing Mastercard:Marta Borówka
Marketing Director Gazeta:Michal Rutkowski
Brand Development Director Gazeta:Marzena Szkolak
Project Manager Gazeta:Monika Paczka
Author:Cezary Zbierzchowski
Painter:Maja Kobyli?ska
Integrated
UNEP;WCCB
Wildlife trafficking is a direct and a serious threat to our environment. It has led to extinction of birds and animals. It’s a rising billion-dollar industry operating undercover. Trafficking exists due to demand for pets, body parts and illegal medicinal purposes. To sensitize all about this crime, we drew inspiration from the journeys and drew a parallel to the experiences of in-flight passengers. The Idea: While most wild animals migrate naturally, some are forced to migrate. Each ad featured an animal in distress known to be smuggled out of India as often reported in news. Since smuggling live animals through airports fetch trafficker’s high prices, airports seemed like the most effective touchpoints. We tied up with more than 15 airports across India and showcased creatives on OOH mediums like Airport TV screens where the ad appeared between flight timings.
Not all animals migrate by choice.
Advertising Agency:Ogilvy, Mumbai, India
India Chief Creative Officer:Sukesh Nayak
Copy Supervisor:Sheldon D’souza
Art Director:Prathamesh Pawaskar
Print
Coalizão Negra por Direitos
Advertising Agency:Wunderman Thompson, Sao Paulo, Brazil
Print
Mucinex
Advertising Agency:McCann, USA
Film
IKEA
Advertising Agency:McCann, Madrid, Spain
Creative Team:Mónica Moro, Raquel Martínez, Fernando Cerezo, Teresa Mesonero, Alejandra De Luis
Account team:Javier Pascual, Elena Rodríguez, Sonsoles San José, Claudia Solano, Alejandra Sierra
Planner:Juan Manuel Ramírez
Production Team:Paloma Adrién, Paula Garcia, Vanessa Pizarro, Elisa Chia
Film
Naked Heart Foundation
A social experiment video about adults’ influence on children’s attitude towards their peers with special needs. The Foundation made this video for World Down Syndrome Day 2020.
Advertising Agency:Marvelous, Russia
Chief Creative Officer:Artem Sinyavskiy
Chief Financial Officer:Andrey Korotykin
Senior Copywriter:Anastasia Koposova
Senior Art Director:Natalya Kvacheva
Account Director:Elena Sekirina
Creative Director:Maksim Kolyshev
Copywriter:Maksim Kolyshev
Director:Maksim Kolyshev
Production:Grandma Production
General Producer:Polina Nazareva
Executive Producer:Olga Sharova
Line Producer:Eugenie Mitasova, Alexey Kulyak
1st AD:Dmitry Metelitsa
DoP:Yury Nikogosov
Set Designer:Alexandra Nikiforova
Costume:Valeriya Lasareva
Edit:Vladimir Gaisler
Muah:Irina Guseva
Gaffer:Alexandr Polyakov
2nd DOP:Artem Tarasenkov
3st DOP:Alexey Malenkovich
4th DOP:Milena Bechanovich
Focuspullers:Julie Osipova, Daniel Malinkovich, George Shanovich, Vladislav Kuznetsov
Camera mechanics:Kondrikov Mihail, Maslenkov Stanislav, Yanovsky Ivan
Administration:Alexandr Ponomar, Rafael Ayrapetov, Anton Zaykovsky
Colorist:Nikolay Vavilov
Composer:Kalakutok Ramazan
Music Producer:Maltsev Konstantin
Sound Designer:Stanislav Paushev
VO:Sergey Chonishvili, Daniel Barnes
Sound On Set:Vadim Sergach, Alena Vasilyeva
Camera Rental:Paap Cinema Rental, Kinosurf
Craft Service:Marina Tseveleva
Catering:Leonid Glukhikh
Special Thanks To:Gastroferma
Online
Klüg
Due to the pandemic situation in Portugal (coronavirus | covid-19), our agency came to this concept in other to reinforce the stay at home measures mandatory by the government the day before.
Advertising Agency:Klüg Creative Agency, Lisbon, Portugal
Print
DDB & Tribal Vietnam
I am blue by morning. Green by noon. And grey by night. What am I? Ahem! I’m DDB & Tribal Vietnam’s new chatbot. Sure, I can do a lot more than just change background colours. I can show you our work, connect you to our social media pages and put you in touch with our Managing Director. Some may even say I have a lot of power in my hands. Speaking of hands, I don’t have any. But I am armed with a lot of pickup lines. And when I’m not busy listening to hardcore death metal, I like regaling internet strangers with tales about our agency. If you pop over looking for funny cat videos, I won’t bother saying hello. By the by, have you seen that cat doing that little cat thing on Instagram? Ha. To keep me company, check out ddbtribal.vn
Advertising Agency:DDB & Tribal, Ho Chi Minh City, Vietnam
Executive Creative Director:Nick Gordon
Associate Creative Director:Sid Nair
Copywriter:Nick Gordon, Sid Nair
Art Director:Viet Anh
Managing Director:Olaf Mueller
Media
McDonald’s
Everyone loves McDonald’s and the feeling is mutual. But at this point, the brand loves even more to know its customers and employees are doing well. With that in mind, the Arcos Dorados, the largest independent McDonald’s franchise in the world, closes the dining/seating rooms of its restaurants in Brazil from next Monday, March 23, a measure to protect everyone in this moment of expansion of the contamination by the Covid-19.
Advertising Agency:DPZ&T, Brazil
Print, Online
Nike
If you ever dreamed of playing for millions around the world, now is your chance.
Play inside, play for the world.
Advertising Agency:Wieden + Kennedy, USA
Online
SKYN Condoms
In an attempt to slow the spread of COVID-19, people around the world are being urged and authorized to stay at home. In this effort to contain the virus, and to keep people safe, social distancing is presented as the best form of combat. Online, people have already rallied behind this important prevention measure in a big way, with the hashtags #staythefhome and #staythefuckhome.
Given the confusion and uncertainty in these times of imposed confinement, SKYN®, the intimacy expert, is adding valuable insights to the conversation—by presenting a more pleasurable quarantine than binge-watching series all day. SKYN® supports the social distancing movement, by using pleasure as a powerful incentive.
To share their message, SKYN® is reaching out where everyone is living, online. The brand will be publishing content featuring messages like, “Coming is always safer than going”, compelling people to ‘Stay And F*** At Home’ in order to keep everyone safer. This initiative advocates for ways to make the best of the situation and reminds us that we can turn restrictive measures into something that brings us together.
Ongoing content, like the ‘pleasure calendar’ will be posted daily over the next few weeks, to help people keep busy. SKYN® recognizes that social distancing is the only way to slow the spread of COVID-19 and is here
Advertising Agency:Sid Lee, Paris, France
Online
M&C Saatchi
Mum, I’m sorry we can’t spend Mother’s Day together. Stay home, don’t let guests in and wash your hands. Now it’s my turn to keep you safe.
Advertising Agency:M&C Saatchi, London, United Kingdom
Outdoor
Colgate
Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Print
Sea Shepherd
Don’t be complicit.
Advertising Agency:Wings The Agency, Venezuela
CCO & Founder:Demian Campos
Creative Director & Copywriter:Demian Campos
Producer:Black Cat VFX
Photography:Eduardo Parraga
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