Mar
25
Flying Camel: Stay Home.. Stay Safe
Posted in: Uncategorized
While some content is censored on social channels, the COVID-19 is a fatal virus and people need to stay home to prevent the transmission of it.
Mar
25
Sports Illustrated Prints First Magazine From Home After Sporting Events Are Canceled
Posted in: UncategorizedEditors at Sports Illustrated had just nearly put the magazine to bed when Utah Jazz center Rudy Gobert announced he tested positive for COVID-19 on March 11. From there, the game that pitted Gobert’s team against the Oklahoma City Thunder was postponed and, soon after, the NBA suspended its 2019-2020 season indefinitely. Suddenly, SI’s upcoming…
Mar
25
Ikea: Stay Home – COVID-19
Posted in: UncategorizedOnline
IKEA
Advertising Agency:Mccann, Tel Aviv, Israel
Mar
25
Adweek Vocabulary Quiz: Test Your Knowledge of Marketing and Advertising Terms
Posted in: UncategorizedWhat’s the difference between branded content and native advertising? Is that reality augmented or virtual? Does anyone really understand what blockchain is? If you’ve ever caught yourself debating the distinction between B2C and DTC, you’re not alone. For your reference and edification, Adweek has compiled a Glossary of Marketing Terms complete with hundreds of helpful…
Mar
25
Olympics Postponed; Brands Make Zooms Classier: Wednesday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Brands Are Creating Zoom Backgrounds to Class Up Your Quarantine…
Mar
25
Sports Leagues Were Already All In on TikTok. Then the Coronavirus Hit
Posted in: Uncategorized“And at guard … in his rookie season … from Murray State University … Ja Morant!” Sporting his full Memphis Grizzlies getup, the NBA’s second overall draft pick stormed out of his living room, swatted some imaginary high fives to imaginary teammates and hopped around to energize an imaginary crowd. The makeshift public address announcer…
Mar
25
The Dos and Don’ts of Online Video Meetings
Posted in: UncategorizedDo your co-workers really need to make their pets or toddlers part of the call? No.
Mar
25
Facebook Ad Spend, Cost Per Click Take a Hit During the Coronavirus Crisis
Posted in: UncategorizedFacebook issued a mixed update on its stability during the coronavirus pandemic, saying that its infrastructure is running smoothly, despite dealing with a heavier workload, but its revenue is taking a hit. Vice president of analytics Alex Schultz and outgoing vp of engineering Jay Parikh said in a Newsroom post that while activity is up…
Mar
25
Twitter Donates $1 Million to CPJ, IWMF to Protect Media During Coronavirus Pandemic
Posted in: Uncategorized“Right now, every journalist is a Covid-19 journalist,” Twitter legal, policy and trust and safety lead Vijaya Gadde said in a blog post explaining the social network’s donation of $1 million to be evenly distributed between the Committee to Protect Journalists and the International Women’s Media Foundation. The funds will be used to ensure that…
Mar
25
6 Tips for Creative Concepting When You’re Quarantined Away From Your Partner
Posted in: UncategorizedSome of the best creative ideas are dreamed up after hours, days and even weeks of creative brainstorming and collaboration. But how does that work when most of the agency world is scattered into quarantine? Creative partners who once relied on face-to-face chemistry have now been pulled apart–but the pressure to develop big ideas for…
Mar
24
Facebook Is ‘Just Trying to Keep the Lights On’ as Traffic Soars in Pandemic
Posted in: UncategorizedThe social network is straining to deal with skyrocketing usage as its 45,000 employees work from home for the first time.
Mar
24
The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews
Posted in: UncategorizedIn its 84-year history, the Los Angeles Rams have made a lot of moves. The team was founded in Cleveland in 1936 and moved to Los Angeles 10 years later, then went to St. Louis in 1994 only to move back to the City of Angels for the 2016 season. And while that helps to…
Mar
24
Nunbank anuncia fundo de R$ 20 milhões para apoiar clientes durante a pandemia
Posted in: Uncategorized
O Nubank anunciou nesta terça-feira, 24/03, a criação de um fundo de R$ 20 milhões para apoiar seus clientes durante a pandemia de COVID-19, causada pelo novo coronavírus As verbas são provenientes de reduções de custos e de marketing, e custearão atendimento médico e psicológico remoto via vídeo (“teleorientação”), pedidos de supermercados e farmácias, entre …
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Mar
24
What LinkedIn’s Editorial Team Is Working On During the Coronavirus Pandemic
Posted in: UncategorizedLinkedIn senior vice president of product and CEO in waiting Ryan Roslansky shared an update on steps that the professional network’s editorial team is taking to help members deal with the coronavirus pandemic. An official Covid-19 storyline was added to LinkedIn’s Daily Rundown, which is distributed in nine languages and in 96 countries. It includes…
Mar
24
Imagery of Human Contact Is Down 30% in Social Media Ads
Posted in: UncategorizedQuarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media. That’s according to data from marketing tech firm Pattern89, which used machine learning to track a 30% dip in social media ads featuring images or video of everyday human contact–hugging, kissing and holding hands–since March…
Mar
24
Casual Dining Chains Among Hardest Hit in Wake of Pandemic
Posted in: UncategorizedMany may soon find themselves unable to relive high school memories of slurping chocolate milkshakes at Steak ‘n Shake or wolfing down barbecued chicken pizza at California Pizza Kitchen, as dining chains face a reckoning during the ongoing coronavirus pandemic. Restaurants, just like retailers, are facing undue hardship as they rope off its dining areas…
Mar
24
Ford se junta a Tesla e General Motors no reabastecimento de máscaras e respiradores mecânicos
Posted in: Uncategorized
A Ford anunciou que que está trabalhando juntamente a 3M e a General Electric para fabricar máscaras e respiradores mecânicos que estão em falta no mercado, em virtude da pandemia do novo coronavírus. A montadora se junta às concorrentes Tesla e General Motors, que também estão fazendo sua parte para manter os produtos no mercado. …
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