Super Bowl 2020: Heinz lança quatro comerciais em um para o evento

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Para o Super Bowl 2020, a Heinz decidiu explorar os limites do caríssimo espaço publicitário que arranjou na programação. Ao invés de gastar em tempo – o que incorreria em mais dinheiro investido – a marca de condimentos decidiu explorar o espaço de tela concedido pela transmissão oficial, lançando quatro comerciais de uma vez dentro …

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Para apoiar visibilidade trans, Google lança campanha “#ConviverTransforma – Respeita Meu Nome”

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O “Dia Nacional da Visibilidade Trans” é celebrado no dia 29/01, e como forma de mostrar o seu apoio à causa, o Google lançou a campanha “#ConviverTransforma – Respeita Meu Nome”, que convidou o coletivoTRANSarau para chamar atenção a um elemento extremamente importante para pessoas trans e travestis: o respeito aos seus nomes.  A campanha …

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Mike Bloomberg: George – Super Bowl 2020

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Video of George | Mike Bloomberg for President

SodaStream: SodaStream Discovers Water On Mars: Fresh Sparkling Water in Seconds

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Olay: #Makespaceforwomen

Is there enough space…in space…for women? When Olay launches their first space mission to find out, Busy Philipps and Lilly Singh along with astronaut Nicole Stott are tasked with bringing the mission home.

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Rocket Mortgage: Jason Momoa Super Bowl 2020 Teaser

How does Jason Momoa get comfortable at home? You’ll have to watch the Super Bowl to find out. How do you get comfortable at home? Let Rocket Mortgage® help you get there with award-winning customer service and a home buying experience centered around you.

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Inside SodaStream’s Epic Super Bowl Ad About Water on Mars

Beloved scientist Bill Nye, in his signature bowtie and lab coat, is surrounded by the tools of his trade, including flasks, moon rocks, microscopes and rocket models, on a soundstage in Burbank, Calif. A freestanding chalk board behind him is covered with numbers, which the affable educator and media star identifies at a glance as…

Dentsu Aegis Network’s Carat Names Merkle Vet as First Chief Analytics Officer

Dentsu Aegis Network’s media agency, Carat, has named Peter Vandre as its first chief analytics officer. In the newly created role, Vandre will be tasked with aligning the Carat and Merkle brands to create more data-driven and tech-enabled solutions for clients. “The collaborative strength of our brands is what sets Dentsu apart. Peter’s well-deserved promotion…

Why MasterClass Tapped Jeff Goodby and Rich Silverstein to Teach the World About Advertising

Online education is nothing new, and it continues to be a burgeoning segment in the category. From traditional academia to millions of do-it-yourself videos, sifting through the options to find a true level of expertise can be a daunting task. Yet, since 2015, MasterClass has taken the model of online education and supercharged it with…

What Next for Advertisers, Ad-Tech and Publishers in a Cookie-Free World?

Google’s plan to eliminate third-party cookies by 2022 might be causing some agitation in the digital advertising industry, but hindsight tells us that the third-party cookie has been crumbling for some time. The writing was on the wall with the arrival of smartphone apps (where cookies never worked to begin with) and consumers started to…

Novos emojis incluem bandeira trans, homens de noiva, mulheres de smoking e pais amamentando

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A lista de emojis para 2020 está atualizada e as novidades trazem mais itens inclusivos, novos animais, comidas e até objetos típicos de diferentes países como a piñata e a matriosca. A Emojipedia já liberou imagens para cada um dos novos emojis aprovados, com adições importantes como bandeira trans. A quebra de estereótipos também acontece …

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Spotify aproveita “Dia da Saudade” e mostra ranking com hits da sofrência

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Hoje, dia 30/01 é considerado o “Dia da Saudade” no Brasil, uma data criada para trazer á memória tudo o que já deixou saudade. A data também é conhecida como um dia para ouvir músicas e ler poemas que tratam do tema, por isso o Spotify aproveita o gancho para mostrar quais as músicas que …

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Amnesty International: France changed my life

Amnesty International Print Ad - France changed my life
Amnesty International Print Ad - France changed my life
Amnesty International Print Ad - France changed my life

“La France a changé ma vie” is a campaign designed for Amnesty International’s petition about weapons market control. HEADLINE : FRANCE CHANGED MY LIFE – The day its missiles destroyed my house FRANCE CHANGED MY LIFE – The day I saw my father killed by a FAMAS bullet FRANCE CHANGED MY LIFE – The day I saw the last Rafale Airplane destroy my country COPY : As the world’s third largest arms exporter, France does not comply with the arms trade treaty. So that we stop turning the world into an inferno, Amnesty is launching its new petition. A signature to write the future.

Turkish Airlines: We're from Turkey

Turkish Airlines Ad on presentation of traditional products, iconic locations.

Amnesty International: Gardons-les

Amnesty International Print Ad - Gardons-les
Amnesty International Print Ad - Gardons-les
Amnesty International Print Ad - Gardons-les

WCLC: Winning is Everywhere

Video of WCLC | "WINNING IS EVERYWHERE" :30 (DIRECTORS CUT)

Nissan: Outrunning the Future

Video of "OUTRUNNING THE FUTURE" | NISSAN

Guinness: Drink Responsibly

Guinness Outdoor Ad - Drink Responsibly
Guinness Outdoor Ad - Drink Responsibly

Burger King: Whopper Your Way

Since there’s nothing funnier than laughing at ourselves, BK is inviting the whole world to share how they pronounce “Whopper.” Every country, every city, everyone. It’s “Whopper your way.”

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baed stories: #noshamefor

To provoke a sex dialogue, we launched the social movement #noshamefor. The project was accompanied by a flash mob, in which every Ukrainian could participate. A wide audience participated in the flash mob, but Facebook and Instagram blocked the revelations of Ukrainians, believing that this was overly sexual content. Despite media restrictions, the following communication channels were involved: – Sha radio podcast – An article on BIT.UA with frank celebrities’ stories – Posters in sex shops – Sex-positive influencers’ posts The project was supported by three well-known Ukrainians, who in a collaboration with the brand produced a capsule collection of three lingerie seta that were put on sale. The advertising campaign pushed the audience to revelations, the flash mob has developed not only in Ukraine but also beyond its borders. A bold social movement increased brand awareness, and the emancipation of Ukrainians led to increased sales.

Video of #noshamefor project for baed stories