LAS VEGAS–Spotify has never been shy about sharing insights from its music streaming platform. Now, for what Spotify says is a first for the platform, it’s giving advertisers the ability to get their own insights with a new ad insertion program for podcasts. Announced this morning at CES 2020, the new program called SAI (Streaming…
Secret’s latest ad campaign, which debuted during Sunday’s Golden Globes telecast and will run throughout the year on digital platforms and linear TV, features a diverse group of strong, confident women among superimposed statements such as “Don’t sweat taking the spotlight,” “Don’t sweat calling the shots,” and “Don’t sweat raising the bar.” The spot’s central…
Video games were a hot topic on Twitter in 2019, with the social network revealing that more than 1.2 billion gaming-related tweets were shared last year. Twitter said this was a year-over-year increase of almost 20%. Fate/Grand Order was the most-tweeted-about video game in 2019, followed by Fortnite and Final Fantasy. Overall, Japan tweeted the…
A Toyota anunciou durante a CES 2020 que construirá uma “cidade do futuro” já a partir de 2021. O plano incluí um protótipo de cidade com tecnologias de ponta, localizada na base do Monte Fuji, no Japão. Batizada de Woven City, a área servirá como um “laboratório vivo” com moradores reais e pesquisadores de todo …
O post CES 2020: Toyota vai criar “cidade do futuro” aos pés do Monte Fuji a partir de 2021 apareceu primeiro em B9.
Hinge is inviting fans to destroy Hingie, the brand’s mascot that dramatically dies when users find a match, in the comfort of their own homes. The dating app has launched an online merchandise store called The Hingie Shop, featuring products that are an extension of the brand’s ongoing “Designed to Be Deleted” messaging. The international…
Parece que estamos chegando à era já antecipada por “Star Wars” há alguns anos, na qual temos nossos próprios droides como facilitadores de tarefas do dia a dia, mas também como amigos. Pelo menos essa é a proposta do mais novo lançamento da Samsung, o Ballie, robô em formato esférico que funciona como assistente virtual …
O post CES 2020: Samsung apresenta Ballie, assistente virtual que acompanha o dono pela casa apareceu primeiro em B9.
In this spot, we follow one day in world champion Karsten Warholm’s life. He wakes up at the break of dawn, and starts the day off with jumping hurdles in his bedroom before chugging down a couple of smoothies and going for a run – pulling tractor tires through the streets of Oslo and smashing everything in his way. In the end, a voiceover encourages everyone who are not a world champion to start off the new year by simply just eating a bit healthier.
Meet the new collection that invites every woman to see themselves as an athlete and reimagine
what sport means to them, featuring seven badass creators: Mikaela Shiffrin, Mae Yoshikawa, Jessamyn Stanley, Denise Schindler, Chinae Alexander, Nadya Okamoto and Jada Sezer.
Miller Lite is bringing a limited number of its dark-colored Offline Cans to bars across the country to inspire more drinkers to take a break from social media and spend time with friends over a beer.
The limited-edition matte black cans will be available in more than 500 bars and taverns in 27 states starting this week. Miller Lite’s Offline Can will be supported by two new TV ads, social media and a point-of-sale marketing campaign that aims to inspire drinkers to invite friends for a night out over Miller Lite.
In select bars where the cans are available, Miller Lite will reward some drinkers for going offline with their own Miller Lite Offline Can, where permitted and while supplies last. Using Facebook’s new “SideFlix” technology, bargoers can invite their friends to join them in putting down their phones and “going offline.” If the group collectively puts their phones down for 30 minutes, they could be eligible to receive a Miller Lite Offline Can.
Dear Bronx, we know clowns can be annoying, that’s why we have a gift for you.
(TrendHunter.com) The third generation Willow breast pump is being introduced as the fem-tech company’s most advanced and innovative product yet, offering a quiet all-in-one wearable that can be tucked into…
Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full un-boxing experience for the direct to consumer brand. The brand was so compelling, the first batch of nine flavors sold out on their first day. Moon Cotton was launched in 2017 before becoming part of the IMGN Media portfolio, which includes viral, social media brands Daquan and So Satisfying. Led by IMGN Media creative director Katie Woolly, Moon Cotton had carved out a premium space in the slime category with inspired flavor combinations and considered settings for the videos. Now within IMGN Media’s portfolio, Woolly sought to refresh her brand’s visual identity and the company took the challenge to Vault49. Dor Mizrahi, Co-Founder, IMGN Media, says: “Vault49 has an expertise in connecting with consumers through design across all categories and we were happy to extend our partnership with the team. The way they paired the playfulness of the category with the premium quality of our slime was evident as the product sold out immediately.” Playful sophistication Leigh Chandler, Partner and Creative Director, Vault49, says: “Slime as an industry has exploded. People love to play with slime or watch videos of other people playing with it. Slime is an effective form of relaxation, or escapism and is just one of many types of ASMR content, which we have seen taking off in recent years and adopted by brands as big as Ikea and Nickelodeon. “Yet this was an industry started by young people, fabricating slimes in their bathrooms, videoing themselves playing with it in their living room, and selling it online. “This DIY, almost ‘brandless’ aesthetic and belief is welcomed by the slime community – when big brands such as Walmart have tried to enter the space they are greeted with scepticism. They don’t have permission to play in this space.” Vault49’s design solution takes inspiration from the punk spirit of the DIY world through the lens of premium craft. Hand-drawn flavor illustrations which capture the brand’s whimsical personality are complimented by a color palette that is bright, joyful and irresistible, just like its products. A flirty tone of voice was used to add a playfulness to the experience. Chandler adds: “Moon Cotton grew from the ground (or bedroom) up and the founder Katie quickly grew her tribe. It was important when designing her refresh that we didn’t lose the spirit of what she created, so instead we embraced what was working and tweaked what could be improved. “The brand name was perfect – we felt it captured the surreal, nonsensical world that slime takes you to in your mind. It also provided inspiration for the logo treatment – by simply replacing the O’s with full circles and stacking the words, we could replicate the lunar cycle. These playfully come to life through animation. “A total of 70 ‘flavor’ illustrations were created in-house and communicate the breadth of weird and wonderful scents. Iridescent materials feel intriguing and hypnotic. An overall feel of rawness and imperfection combined with premium finishes captured what we were hoping to achieve for the evolved brand.” Vault49’s work on Moon Cotton follows the revealing of a new logo and visual identity for media brand So Satisfying.
The focus of 2019 Sofia International Literary Festival was to present authors, writing in French language on 5 continents, stressing on quite similar and sensitive topics such as violence, racism and corruption. So we created a campaign that wanted to say something simple: A book is not just a piece of art. A book has the power to tell the truth.
Men rarely check their tools. Not those in the garden shed nor those closer to home. This needs to change if men, and their tools, are going to last longer. Which is why &Partner and Husqvarna launched a Nordic campaign in November in which Swedish, Norwegian, Danish and Finnish men could have their tools checked on selected dates as well as receiving a free health check-up. The countries’ respective campaign websites also offered online health tests throughout the month of November.
A Christmas story about how a gift can make the heart grow fonder.
Critics see a concerted effort to shift blame, protect conservative leaders and divert attention from climate change.
When fast-casual restaurant chain Panera Bread pulled French onion soup off its menu in September, the reaction on Twitter was fast, furious and, often, mean. And it worked: French onion soup was restored to the menu at Panera. The company’s headquarters is located in Sunset Hills, Mo., a suburb of St. Louis, and it turned…
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