The U.S. Census Bureau’s public education outreach efforts in 2020 for the national decennial census will culminate in the most sophisticated campaign to date–with an approximated price tag of $500 million. More than 1,000 creative and diverse works were fabricated for the “Shape your Future. START HERE.” campaign. From today until June 28, it’s estimated…
Facebook added a feature to Facebook Login aimed at providing users with more transparency when they login to third-party applications. Software engineer Puxuan Qi said in a blog post that Login Notifications will alert users when they use Facebook Login to interact with third-party apps. Login Notifications will also remind people that they have full…
A year and a half after returning, ad industry icon Alex Bogusky is exiting the field once again. Bogusky re-joined CPB, the agency he co-founded, in August 2018 in the role of chief creative engineer. Before leaving the advertising industry in 2010, Bogusky was one of its most high-profile creative voices, building CPB’s reputation on…
Every four years, the top political correspondent at The Des Moines Register has a big role to play. Now it’s Brianne Pfannenstiel’s turn.
Base + Benefits (Medical, Dental ,Vision & 401k):
Penske Media Corporation:
PMC: Account Executive, Programmatic The Account Executive, Programmatic plays a crucial role in expanding the programmatic digital business of th…
New York City, New York (US)
Salary is commensurate with experience.:
Litzky Public Relations:
Litzky Public Relations is in search of a stellar Account Executive to join our team and represent some of the world’s most iconic consumer brands.
Hoboken, NJ
Under Armour, a more than two-decade-old brand, is working to remain relevant and as engaging as its upstart competitors. At the National Retail Federation conference in New York, Under Armour founder and former CEO Kevin Plank spoke with Rod Sides, vice chairman and U.S. leader of retail, wholesale and distribution at Deloitte, about the where…
Fast-food chain Taco Bell embraced the revival of BuzzFeed-like online personality quizzes with last week’s rollout of an augmented reality effect (mobile only) that tells Instagrammers which menu item they are. The effect will tell people whether they are a Chalupa Supreme, a Cheesy Gordita Crunch, a Chicken Quesadilla, Cinnamon Twists, a Crunchwrap Supreme, Doritos…
At the National Retail Federation’s annual conference in New York, Procter & Gamble reinforced the axiom that sometimes more is less, and less is more. During a featured session, Monica Turner, P&G’s svp of sales for North America, said technology is changing consumer expectations and how the company operates, including how brands connect with consumers–even…
Aparentemente, a Disney+ teve uma boa recepção em sua estreia nos Estados Unidos. De acordo com dados da empresa Sensor Tower, o app foi o mais baixado no último trimestre de 2019, após seu lançamento oficial no país em meados de novembro. O aplicativo da Disney+ foi baixado mais de 30 milhões de vezes no …
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Marketing gurus often caution businesses about the pros and cons of influencer marketing. According to digital marketing companies in dubai, US and across the globe, those businesses who invest in influencer marketing are actually giving the control over their brand’s overall image to a bunch of enterprising millennials where the final outcome can not be predicted beforehand.
In case you share the same views about influencer marketing mentioned above, then you might be a victim to the false notions of digital marketing. Contrary to the general perception, influencer marketing is actually a safe and reliable form of e- marketing which is crucial for businesses to survive and remain relevant in today’s fast and competitive digital age.
In this article, we will discuss the top 5 most common misconceptions about influencer marketing:
1. Promoting Products on Your Own Social Media Platforms
If you are a part of the marketing industry for a long period now, then you might have gained enough experience to be able to distinguish between those marketing strategies that work and those that don’t. If your brand is already doing well with conventional marketing practices, then why bother to adopt new ones?
This approach may be working for you at the moment, but your brand may not be able to survive in the long run. From cars to currency; as everything is becoming digital, then why not your brand’s marketing strategy? You will surely notice a great amount of improvement by incorporating influencer marketing in to your brand’s current marketing strategy.
Although you can promote your product on the official social media accounts of your brand, however, if you hire an influencer to do the same; the followers of both; the influencer and your brand gets amalgamated and your product gets twice the exposure and hype.
When an influencer flaunts a dress or a fashion accessory on his social media account; his followers end up buying the same product to recreate the same look, whereas the same product won’t have the same hype if promoted on its own social media platforms.
2. Less Control Over Marketing Practices
Unlike conventional marketing practices, organizations have less control over influencer marketing as you have to depend on the influencer to market the product for you who is not an advertising professional. Although your marketing team may be developing different advertising campaigns for a long period of time, however, social media influencers know a number of powerful marketing techniques that your marketing team doesn’t.
Instead of creating ad campaigns similar to what everyone else is making, these influencers actually experiment with different types of content to know what works the best to get the maximum number of views and shares. This experience is something that your marketing team may be lacking in and can definitely benefit from.
3. Fake Followers and Pages
There is doubt that people consider influencer reviews and recommendations genuine, authentic and trustworthy. However, with the recent trend of buying likes and followers for social media accounts, the authenticity of influencers with a large number of followers becomes questionable. However, with the help of various online tools and software, it is possible to detect fake pages and followers. By analyzing metrics such as Like Follower Ratio (LFR) along with the overall growth and and quality of followers, it is possible to detect fake accounts and followers.
4. Selecting Influencers from their Follower Count
Many businesses find it hard to find an influencer that is perfect for their brand. Although selecting an influencer from the number of followers is the most common way to make your marketing strategy work, however, it can not bring in the desired results every time. The demographics of your target audience and your influencer should match otherwise you won’t be able to reach out to your target audience.
5. Inability to Check the Effectiveness of Your Marketing Strategy
Contrary to the general perception, it is quite easy to measure the effectiveness of your brand’s influencer marketing strategy.
In today’s digital age, where everything can be measured by different applications and software, it is possible to check whether your influencer marketing strategy is effective or not by simply setting up and tracking important metrics such as viewer engagement, brand outreach and traffic.
To Sum Up
Since the concept of digital marketing, especially influencers marketing, is comparatively new; there are many misconceptions associated with it that need to be cleared to help businesses use influencer marketing to promote their products and services without any doubts or fear.
This guest article was written by Ashlie Lopez, a freelance writer who began her writing career with Techvando.
Starting a small business is no small feat and comes with significant challenges. But as a strong entrepreneur, you have kept your business afloat. But to ensure that your company keeps growing, you need to create a mind-blowing strategy to build your brand, and that will require creative thinking.
However, creativity sometimes is not that easy to come by, especially with all the things you need to do as a business owner.
While you struggle with conventional marketing and paying its high costs, a small business employing a secret weapon that helps them reap the benefits in plenty. If you master the art of Guerrilla marketing, success will be closer than you think.
If you are still searching for ways to make your mark in the business world, then this type of marketing is what you need.
What is guerrilla marketing?
One can define it as a fun and strategic, creative and out-of-the-box strategy to attract the attention of the customers in real life. Guerrilla marketing is a mind-blowing and surreal approach to advertising your brands to the masses that leaves their minds reeling, hearts racing, and a need to acquire your product or service.
Imagine this: you are taking the same road every day to go to work and nothing surprising happens. Then, one day, you see a fantastic oddly-shaped chair with a dreamlike edge to it awaiting you on the side of the road. All you want to do is take a seat.
You can’t help but take a selfie-and all your friends are fawning at the post. Imagine the buzz that results from it? And what if, on the chair, there was your brand logo. Your logo would be all over those selfies that so many people are liking on Instagram. If you’re lucky, one of them might go viral.
That is guerrilla marketing.
Using Guerrilla Marketing
Guerrilla marketing is available for any business ranging from small business to large or corporate business setups.
A guerrilla marketing campaign is creative and creates an ambush like effect, as the name suggests. It does not have to be anything scary (unless you’re marketing a scary movie, I suppose,) but it should be something unexpected that will draw people’s attention.
For this type of marketing to be effective, you have to use:
What are the costs?
Guerrilla marketing is relatively cheap in comparison with other types of advertising. The most important part is not how much you spend, but the creativity that goes to create advertising posts or designs.
However, the implementation part might pose some challenges and often result in disagreements with necessary licenses, such as for street adverts.
However, finding the right content, context, and intellectual capability for your campaign plan is the important part. This makes guerrilla marketing the best approach for small business targeting to move the masses with their products at a go.
Whether you do it out there on the streets or indoor at an event, guerrilla marketing will deliver in a huge way.
It’s time to have success!
Guerrilla marketing is not only useful in creating a different advertisement with adequate customer support but is also useful in keeping your business at the top.
Find the right guerrilla marketing tactic for your business and put it into practice. You may be in for a massive surprise at the end of the day!
Several popular apps are selling user data–including highly personal information, such as dating choices and precise locations–in ways that could violate privacy laws, according to a report released today by the Norwegian Consumer Council. For the report, titled Out of Control: How Consumers Are Exploited by the Online Advertising Industry, the government-funded nonprofit worked with…
Instagram has begun testing the ability for users to send Direct messages when using Instagram on the web. Users who have access to this feature will see a paper airplane icon alongside the Explore, notification and profile icons that are positioned near the top-right corner of the Instagram website. This feature will allow users to…
O Instagram é hoje a principal rede social do mundo. Principalmente depois que copiou a função de snaps do Snapchat e criou seus Stories, a rede de Mark Zuckerberg teve um grande salto e atualmente é a plataforma mais baixada em lojas como a AppStore e a Play Store. Diferente do Facebook e do Twitter, …
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NBA legend Dwyane Wade may have retired at the end of the 2018-19 season, but there’s little downtime in his future. The 13-time All-Star is launching a new company with powerhouse talent agency CAA to help marketers connect with diverse audiences. “Work doesn’t stop when the ball stops bouncing,” he told Adweek on Monday. “I…
Visa has made a deal to acquire financial tech company Plaid for $5.3 billion–almost double Plaid’s last private valuation, according to CNBC. The San Francisco-based company, founded by Zach Perret and William Hockey in 2013, has technology that powers roughly 2,600 fin-tech apps–like Acorns, Betterment, TransferWise, Robinhood and Venmo–by linking users’ bank accounts to more…
Chegou a época de mais uma temporada do Oscar e, como acontece todo ano, tem muita gente correndo pra lá e pra cá atrás de todos as 53 produções lembradas pelos votantes da Academia de Artes e Ciências Cinematográficas de Hollywood. Mas enquanto os longa-metragens ganham todo o destaque graças à sua alta disponibilidade, seja …
O post Saiba onde assistir 10 dos 15 curtas indicados ao Oscar 2020 apareceu primeiro em B9.
A ferramenta de pesquisas do Google é de longe a principal opção para buscas na internet. O problema é que, de alguns anos para cá e com escândalos sobre vazamento de informações e quebra de privacidade, empresas como o próprio Google e o Facebook tiveram sua imagem manchada e sua credibilidade reduzida. Agora, uma nova …
O post Verizon lança mecanismo de busca focado em proteger privacidade do usuário apareceu primeiro em B9.
A Harley-Davidson está avançando em seu projeto para lançar uma bicicleta urbana elétrica. A novidade faz parte do atual braço de veículos elétricos da empresa, inaugurado em 2018 com o anúncio da LiveWire. A empresa patenteou o conceito de “scooter elétrico”, e alguns esboços da bicicleta acabaram vazando para a mídia, confirmando um protótipo que …
O post Harley-Davidson avança em projeto para lançar sua bicicleta elétrica apareceu primeiro em B9.
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