Jan 14

P&G Is Making Sure No One Sees Its Ads Too Often

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At the National Retail Federation’s annual conference in New York, Procter & Gamble reinforced the axiom that sometimes more is less, and less is more. During a featured session, Monica Turner, P&G’s svp of sales for North America, said technology is changing consumer expectations and how the company operates, including how brands connect with consumers–even…

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