Hasta La Creative!

Samsung Galaxy Note 10 is armed to the teeth with innovative features that are so interesting for millennials in “freaky, quirky tik-toky videos” creation. Conventional 30 second or one-minute commercial can’t convey these features fully. Hopefully, our target audience eager to ironize on retro music, fashion, style and all so called “VHS era”. So we chose TV shop format for Galaxy Note 10 promotion with classic glitches, overacting and heavy hair sprayed TV hosts. As a result, target audience perceived the brand as “something native who can make fun of itself” and demonstrated high engagement. Hardly surprising, because the commercial was voiced by Kurazh Bombei – the well-known voice actor who narrated “Big Bang theory”, “How I met your mother” and other popular shows in CIS countries.

Egypt cares about industrial development, so the government created many huge projects to improve the industrial investments, it is time to connect with investors to share numbers and facts about these projects and investment plans, one of those ways to connect is an expo which can display development process and future plans, our approach to communicate with the audience is by creating a calligraphy using the arabic sentence “??? ?? ???” “made in Egypt” to shape a block which can be formed by the important materials produced in the Egyptian factories.

This film is the Manifesto of “The Greater Paris”. The main objective of this movie is to make people understand that they need to get further than the intramuros Paris. Eiffel Tower is great, Montmartre too… But what if you look just a little out of the box ? Open your sight, beautiful things are happening outside.

Ever noticed that when hungry, you tend to project your cravings onto everything? Hungriness can indeed make one extra conscious of food-related signs. Based on this insight, we created an outdoor McDonald’s campaign, where the infamous Golden Arches are formed each time into signs in different surroundings, paving our way to a delicious Big Mac (or two).

Six out of seven sea turtle species are threatened with extinction. Watch their story and sign the petition calling for a global network of ocean sanctuaries to protect the turtles’ homes: http://www.greenpeace.org/turtlejourney