Are more people in the U.S. Pinning than Snapping? Research firm eMarketer believes so. eMarketer–which uses its own methodology to arrive at its forecasts and estimates, explaining why its user totals differ from those released by the social platforms themselves–said this week that Pinterest edged Snapchat for the No. 3 spot on the list of…
Instagram is looking to simplify the process of uploading videos to its IGTV longform destination. The Facebook-owned photo- and video-sharing network now enables people to upload videos to IGTV the same way they already upload videos and photos to the main feed. After clicking on the plus sign in the bottom navigation area of the…
While off-the-shelf technology works for smaller brands, retailers the size of Lowe’s and Target sometimes struggle to find solutions that fit. And, when they outsource their tech needs, the result is often dreaded silos in which staff can’t collaborate. At the National Retail Federation’s event in New York this week, the chief information officers (CIOs)…
Outdoor, Print
Charity organization Nochlezhka
Forced life on the street – the most burning social problem in Russia, and specifically, the city of St. Petersburg. This campaign for charity organization Nochlezhka is designed to draw attention to it and uses familiar to every St. Petersburg citizen images of typical courtyards-wells.
Advertising Agency:Kollegi, Russia
Creative Director:Vyacheslav Nabokov
Art Director:Pavel Alekseev
Graphic Designer:Stanislav Stankovskiy
Account Director:Artem Bakhtin, Oksana Puzikova
Online
MTL Tattoo
Advertising Agency:DentsuBos, Montreal, Canada
Chief of Creation:Sébastien Rivest
Associate Creative Director:Julien Thiry
Creative Team:Siname Pogossian, Sophie Forge
Account Supervisor:Cloé Boulianne
Producer:Vicky Painchaud
Director:Cédric Conti
Color:Chop Chop
Sound:Lamajeur
Print
Pantone
Advertising Agency:TBWA, Paris, France
Account managers:Marcie Foster, Deepali Agarwal
Agency Managers:Jonathan Serog, Marine Letourneur, Jules Chazot, Pierre Draber
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Directors:Nicolas Vidolov, Théo Lebihan
Art Buyer:Feriel Simon
Photographers:Johner Images, Pakawat Thongcharoen, Pongsakorn Jun, Stefan Mokrzecki, Mammuth
For the first time in the six-year history of Pinterest’s inclusion and diversity report, the company met all three of its external hiring goals, along with achieving incremental increases in representation. Chief human resources officer Jo Dennis said in a blog post Thursday that Pinterest boosted its hiring rate for full-time female engineers to 27%…
Os números financeiros da Netflix continuam ficando cada vez mais estratosféricos. Depois de tomar emprestado mais dois bilhões de dólares e registrar uma dívida de mais de US$ 14 bilhões em outubro do ano passado, a Variety agora reporta que o serviço de streaming de Reed Hastings pode investir em torno de US$ 17,3 bilhões …
O post Netflix deve gastar em 2020 mais de US$ 17 bilhões em conteúdos para o catálogo apareceu primeiro em B9.
Depois de uma gigantesca burocracia carregada de questões políticas que cancelaram a estreia de “Marighella” no Brasil, o filme de Wagner Moura que traz Seu Jorge no papel principal, finalmente ganhou uma data para chegar aos cinemas brasileiros: 14 de maio. O filme, já exibido no ano passado em festivais internacionais como Berlim, Hong Kong …
O post “Marighella” finalmente ganha data de estreia no Brasil: 14 de maio apareceu primeiro em B9.
Cheetos is back in the Super Bowl–and the snack brand is bringing along a new celebrity friend. For its 30-second spot in the Big Game, its first since 2009, the Frito-Lay-owned brand is kicking off its new campaign, “It’s a Cheetos Thing.” In it, Cheetos will highlight the red and orange dust the product leaves…
For all the talk about the immediate effect of unprecedented political advertising in 2020–politicians crowding primetime, filling media coffers while edging out staple advertisers–there’s been little said about what happens after the party’s over. I see two ramifications with lasting impact on the media business where advertising is expected to slow down in 2021. On…
Em parceria com a Netflix, o Ben & Jerry’s anunciou nesta quinta-feira (16) um novo sabor de sorvete intitulado “Netflix & Chill’d”, cuja meta é bem o que o nome diz: ser desfrutado enquanto se faz a maratona de alguma série no serviço de streaming. De acordo com o Delish, o novo produto é feito …
O post Netflix e Ben & Jerry’s lançam novo sabor de sorvete que é “ideal para maratonar séries” apareceu primeiro em B9.
Símbolo do Carnaval de Salvador, Ivete Sangalo vai se tornar anfitriã do Airbnb para oferecer uma experiência de viagem inesquecível para qualquer fã. Mas, em vez de abrir as portas de sua casa, a cantora vai abrir o seu trio elétrico para dois visitantes curtirem o Carnaval 2020 junto com ela. Os hóspedes também poderão …
O post Ivete Sangalo se torna anfitriã do Airbnb em Salvador para receber foliões em seu trio elétrico apareceu primeiro em B9.
99 is an urban mobility app, very similar to Uber, here in Brazil. This campaign announces the new Danger Zone Warning system for drivers, a functionality that informs drivers about crime areas, especially at night. The campaign is illustrated by referencing movie scenes where danger was obviously imminent. Unlike the movies, risks in real life certainly won’t be that evident.
P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU.
The campaign aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.
Mountain Dew has given fans a taste of what’s to come in its Super Bowl 2020 ad. The PepsiCo brand has released a teaser of the 30-second spot, which will promote Mountain Dew’s new zero-sugar variety released earlier this month. Judging from the teaser, it appears the game day spot will reference The Shining, as…
Em uma nova entrevista concedida esta semana à revista Wired, o ator Chris Evans confirmou que está preparando o lançamento de um novo site chamado A Starting Point, cujo foco será facilitar o entendimento do público sobre temas políticos com a brevidade de aprendizado que a internet possibilita hoje. A ideia, segundo o próprio, é …
O post Chris Evans vai lançar site de política para pessoas que acham os textos da Wikipedia muito longos apareceu primeiro em B9.
Um relatório feito pelo grupo ativista sem fins lucrativos Avaaz, apontou que o YouTube está “promovendo ativamente” vídeos que contém informações erradas sobre as mudanças climáticas, mesmo depois que a plataforma implantou recentes mudanças em suas políticas a fim de afastar os usuários de conteúdos nocivos e teorias de conspiração. A Avaaz examinou 5.537 vídeos …
O post Relatório acusa YouTube de promover vídeos contendo informações erradas sobre mudanças climáticas apareceu primeiro em B9.
In 2018, Canada legalized recreational marijuana in plant form. But marijuana edibles were both illegal, and everywhere. Many looked just like real bars from big brands, including a knockoff Oh Henry! called Oh Herbie! Oh Henry! 4:25 doesn’t have any 4:20 in it, but not all retailers could tell at a glance that this bar wasn’t one of those illegal edibles. As a result many hungry stoners found store shelves empty of their favourite post-4:20 snack. To fill these distribution gaps, we created a 100% legal black market for 4:25 bars on Instagram by turning our biggest fans into dealers.
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