Hyundai’s luxury car brand, Genesis, is using the Super Bowl stage to launch its first SUV, the GV80, and a new brand campaign called “Young Luxury.” It’s also introducing viewers to its new celebrity spokespeople: Chrissy Teigen and John Legend. As the ad begins, the couple walks into a very fancy party, and Teigen complains…
After more than 300 Post employees rallied to her defense, the paper relented and allowed Felicia Sonmez to go back to work.
After more than 300 Post employees rallied to her defense, the paper relented and allowed Felicia Sonmez to go back to work.
Twitter is helping fans gear up for Super Bowl LIV by sharing data on the two teams that will face off in Sunday’s Big Game: the Kansas City Chiefs and San Francisco 49ers. The most-tweeted-about Chiefs players this season were: Patrick Mahomes Tyrann Mathieu Tyreek Hill And for the 49ers: Richard Sherman Jimmy Garoppolo Nick…
Over a year after the departure of its last chief executive, J.Crew finally has a new CEO. Jan Singer, who was previously the CEO of Victoria’s Secret Lingerie, a position she left at the end of 2018, is taking the top spot at the retailer, where she’ll oversee the J.Crew and J.Crew Factory businesses, filling…
After widespread outcry, including from staffers in its own newsroom, Washington Post editors reinstated a reporter they suspended over tweets she sent following Kobe Bryant’s death. Editors put national political reporter Felicia Sonmez on leave after she tweeted, then deleted, a Daily Beast story that reported on sexual assault allegations against Bryant. WaPo leaders said…
Mr. Smith will leave the news organization where he has been editor in chief since 2012.
Today, if you can believe it, is the 14th annual international Data Privacy Day, and as the ad-tech industry marks off Jan. 28 on the calendar, companies are reflecting on the early impact of the California Consumer Privacy Act. Public awareness about how personal data is used as a transactional currency is rising, and a…
GlaxoSmithKline’s Tums antacid brand is taking over the little-used blue dot emoji and making it the centerpiece of a sweepstakes on Twitter during the Big Game. Once Super Bowl LIV kicks off at 6:30 p.m. ET Sunday, Tums’ Twitter account, @TUMSOfficial, will live-tweet #Tumsworthy moments during the game–“the heartburn-inducing fumbles, foods and commercial breaks”–and Twitter…
While he will always be best remembered as an NBA legend, Kobe Bryant had an impact off the court as well, particularly within the Los Angeles community. The world of advertising is no exception. Following the untimely death of Bryant and his daughter Gianna Maria-Onore Bryant (along with seven others) while on their way to…
Popular por ser uma das pioneiras do mercado de videogames nos anos 70, a Atari anunciou esta semana uma novidade bastante peculiar. A empresa californiana vai construir hotéis gamers em oito cidades dos Estados Unidos. Segundo a CNN, o primeiro hotel será em Phoenix, Arizona, e terá suas obras iniciadas ainda em 2020, com previsão …
O post Atari vai abrir rede de hotéis gamers nos Estados Unidos apareceu primeiro em B9.
Segundo uma pesquisa realizada pela SEMrush, líder global em marketing digital, os artistas mais procurados pelos brasileiros em mecanismos de pesquisa como Google e Bing, ao longo de 2019, foram justamente alguns artistas internacionais que farão shows no país neste ano. Em primeiro lugar e disparada entre os artistas aparece Billie Eilish, com 6,2 milhões …
O post Pesquisa mostra que artistas mais procurados pelos brasileiros em 2019 estão com shows marcados no país em 2020 apareceu primeiro em B9.
O trágico falecimento de Kobe Bryant, um dos maiores jogadores da história do basquete americano, abalou não só os fãs e torcedores, mas todo o mundo do esporte no último domingo (26). A última rodada da NBA, por exemplo, foi bastante triste por mostrar como boa parte dos atletas não estavam em condições psicológicas para …
O post Petição para inserir Kobe Bryant no logo da NBA conta com 2 milhões de assinaturas e apoio de jogadores apareceu primeiro em B9.
With the new decade, people want to start trying a trend that has been gathering steam in recent years: Dry January. Dry January is a concept that began in 2013 and was trademarked in 2014. Organized initially by Wales Alcohol Change UK, it promotes a break in drinking for the month of January. According to…
Molson Coors is hoping to stand out from the usual extravagance of Super Bowl ads with a low-key regional spot that epitomizes the southern California spirit of its new light beer. The 30-second ad, which stars pro skateboarder Paul Rodriguez, will run in more than 70 markets this Sunday, circumventing Anheuser-Busch’s exclusive rights to national…
Amazon Studios is returning to the Super Bowl with a 60-second preview of its upcoming original series Hunters, which will premiere Feb. 21 on Prime Video. The eponymous Hunters are an anti-Nazi group operating in New York in 1977. When they discover high-ranking Nazi officials are living among them and conspiring to create a Fourth…
Na tarde de ontem, 27/01, a banda Roupa Nova anunciou através de seu perfil no Instagram que mudaria o nome do grupo para Roupa Sempre Nova. É claro que a brincadeira tinha cara de ação publicitária, o que foi confirmado hoje, 28/01. Ver essa foto no Instagram Completamos 40 anos de estrada com a mesma …
O post Para a surpresa de zero pessoas, mudança de nome da banda Roupa Nova é uma ação publicitária apareceu primeiro em B9.
“Doutor Sono” saiu no ano passado, mas pelo visto a onda de “O Iluminado” não acabou aos olhos da Mountain Dew. Tanto que a marca de refrigerante da PepsiCo tornou o icônico filme de Stanley Kubrick em seu principal tema para o comercial do Super Bowl – e colocou ninguém mais que Bryan Cranston para …
O post Super Bowl 2020: Comercial da Mountain Dew traz Bryan Cranston em “O Iluminado” apareceu primeiro em B9.
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