DieHard, the Sears brand famous for its car batteries, is set to be sold to Advance Auto Parts in a $200 million deal that’s expected to close today. Calling DieHard an “iconic American brand” with the “highest brand awareness and regard of any automotive battery brand in North America,” Advance Auto Parts president and CEO…
(TrendHunter.com) The top 2019 baby trends explore everything from artificial intelligence to innovative new food formulas for babies that are science-backed and supportive of brain development or preventing food…
(TrendHunter.com) The 2019 science trends span across different industries and could have significant impacts on the ways people live their lives. Many of the 2019 science trends utilize AI technology in various ways….
The former One Direction member succeeded thanks to a mix of streaming, digital sales and vinyl.
It’s fitting that in a year that closes out a decade, marketers were more creative, ambitious and outlandish than ever with strategies to build brand buzz beyond the traditional ad. While we already ranked our 25 best ads of the year, we’d be remiss not to highlight some of the most culturally impactful stunts and…
Super Saturday–otherwise known by its other moniker, Panic Saturday–is the last big shopping day before Christmas. This year, with six fewer shopping days in the season, Adobe Analytics predicted online spend to increase to $1.2 billion, showing 18% growth, with the National Retail Federation estimating that 148 million Americans would shop, up from 134.3 million…
Adweek’s third and final roundup of 2019 agency holiday cards includes an interactive emoji game, an agency’s take on Stranger Things and a doormat named Marcel. Here are the links to the rest of our roundups: Agency Holiday Cards 2019: A Batch of Our Favorite Creative Season’s Greetings So Far Agency Holiday Cards 2019, Part…
(TrendHunter.com) A number of different 2019 transportation trends emerged to provide consumers with new ways of getting around. Many of the 2019 transportation trends cater to the growing demand for sustainability…
Outdoor, Print
JORDACHE
Advertising Agency:Cerebro VMLY&R, Panama
Creative Director:Francisco González-Ruiz M.
Art Director:Alberto Weand Ortiz
Graphic Designer:Mario Monteza
Retoucher:Mario Monteza
Film
Air Canada
FCB Canada’s new “Lost Reindeer” spot for Air Canada focuses on the unique emotional pull of being home with loved ones for the holidays. This travel season, Air Canada continues its theme of bringing families together – but this time, they are reuniting a lost reindeer with Santa. “Lost Reindeer” follows the story of a group of children who discover a reindeer lost in the woods. When they realize it possesses magical flying powers, they work together to help it find its way home to the North Pole for Christmas. Air Canada-inspired wings magically appear on the sleigh as it takes the reindeer back home. “It’s the most wonderful time to believe,” appears onscreen as the spot ends.
Advertising Agency:FCB, Toronto, Canada
Managing Director:Andrew Shibata
Director:John Xydous, Cole Webley
Content Marketing Specialist:Daryna Mednyk
Brand Strategy and Content Marketing:John Xydous Content
Marketing Specialist:Daryna Mednyk
Manager:Annie Couture
Brand Content Marketing:Annie Couture
Chief Creative Officer:Nancy Crimi-Lamanna, Jeff Hilts
Group Creative Director:Jonathan Careless, Troy Mcguinness
Group Account Director:Ravi Singh
Account Director:Olivier Barreau
Account Supervisor:Rose Noble
Broadcast Producer:Dena Thompson
Director Of Planning:Marie-Nathalie Poirier
Production Company:Soft Citizen, Namesake
Executive Producer:Link York, Eva Preger
DoP:Paul Meyers
Editing House:Saints
Editor:Ross Birchall
Assistant:Paula Hicks
Transfer Facility:Mpc
Online Facility:Darling
Colourist:Kris Smale
Online Artist:Steve McGregor
Music House:Apollo Studios
Engineer:Spencer Hall
Executive Creative Director:Daenen Bramberger
Music Right Clearance:Francois Lachance, Vanessa Hauguel, Paulinee Viard
Media
Societe de l’assurance automobile du Quebec
Advertising Agency:Lg2, Quebec City, Canada
Creative Directo:Luc Du Sault
Copywriter:Luc Du Sault
Art Director:Jean Lafreniere
Strategy:Alexandra Laverdière, Christine Larouche
Account Director:Alexandra Laverdière
Account Manager:Camille Savard
Director:Olivier Labonté Lemoyne, BLVD
Industrial Designer:Raphaël Hernandez, BLVD
Producer:Geneviève Sylvestre, Jason Breton-Laurent Allaire, BLVD
Director Of Technology:Nicolas Dubé-Pauzé, BLVD
Sound and engineering:Sylvain Roux, BLVD
Direct Marketing
Rethink
This very real, festive-looking serving plate could come in handy this holiday season. Conversation starters have been hidden in its decorative design to shield you from family-induced awkwardness. Like your xenophobic uncle who has had one too many and feels the need to share his opinions on millennials using their phones too much. So when a family member starts getting political, raunchy, or just plain inappropriate, look closely into the plate and spark a lighthearted discussion with topics such as: “If you need to survive in the woods, which 3 people here would you go with” or “Ever wondered why Caillou is bald?”
About 600 custom, hand-printed porcelain plates have been made and sent to our clients across Canada.
Advertising Agency:Rethink, Canada
Media
SuperHeroes
Advertising Agency:SuperHeroes, Amsterdam, Netherlands
Media
Lesters
Advertising Agency:Lg2, Quebec City, Canada
Creative Director:Luc Du Sault
Copywriter:Andrée-Anne Hallé
Art Director:Luc Du Sault
Strategy:Catherine Darius
Project Manager:Marie-Christine Huppe, Laura Boutet
Director:David Poulin, Nova
Producer:Alexis Dubosc, Charles Gaudreau, Nova
Sound and engineering:Jérôme Boiteau, Studio Expression
Film
Atletico De Madrid
Advertising Agency: Sra. Rushmore, Madrid, Spain
Directores Creativos:Miguel Garcia Vizcaino, Marta Rico, María Gomis, Diego Caminero, Noel Filardi
Directores de Arte:Elisa Gonzalez, Ángel Carvajal, Carlos Mozas
Redactores:Belén Piñero, Sandra Cano
Director De Cuentas: Juanjo Sánchez
Ejecutiva De Cuentas: Susana Bonilla
Producer: Iñaki, Freelancerfor
Musica:Jose Battaglio
Productora: Agosto
Realizador: Nacho Gayán
Director de fotografia: Christos Voudouris
Productor ejecutivo: Toni
Contacto del cliente: Rafael Alique, Javier Vaquerizo, Jaime Olabarría
Film
Skellefteå Kraft
100 % renewable advertising funds research that could save the planet.
In the films we see commercials from 1960 reused with new voice-overs pointing customers to sign-up for Skellefteå Kraft’s offering: 100 % renewable force. We get the message that money saved by using old clips instead funds important climate-friendly research into solar power.
Advertising Agency:Volt, Stockholm, Sweden
Direct Marketing, Design, Print
M.I. Municipio de Guayaquil
Un aviso que te invita a que lo reutilices para envolver tus regalos y así no desperdiciar papel.
Advertising Agency:WMG, Guayaquil, Ecuador
Ceo:Juan Carlos Vascones
Directores Creativos:Luis Miguel Molina, Mario Farfán
Director de Proyectos:Henry Durán
Diseñador:Claudia Herrero
Productora:Match Films
Film
Skoda
Advertising Agency:Rosapark, Paris, France
CoFounders:Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-Francois Sacco
Managing Director:Sacha Lacroix
Copywriter:Julien Perrard
Artistic Director:Nicolas Hurez
Head Of Tv Production:Elodie Jonquille
Consulting Director:Romain Bruneau
Group Leader:Maxime Persuy
Account Manager:Romane Drosdziok
Crm:Amandine Mory
PRM Project Manager:Amandine Mory
Production Print:Delphine Cotellon
Head Of Digital Strategy:Jeanne Neuschwander
Social Media Manager:Clément Bonnet
Social media creative teams:Léo Palti, Julien Thibon, Pierre Bonnet, Athina Perroux, Pierre René Martin, Aike Westra
RP & Influence:Mélanie Colléou
Production:Big
Director:Jean-Baptiste Saurel
Producer:Kasia Staniaszek, Pierre Rambaldi
Chief Operator:Adam Frisch
Production Manager:Driss Lumbroso
Sound Studio:Schmooze
Post Production:Firm
Google Street View Production:G.Easy
Online
Canal+
Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports… It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the “Retard Gagnant” activation, which transforms travellers’ waiting time into a pure moment of entertainment.
Advertising Agency:Havas Village, Geneva, Switzerland
Creative Director:Gabriel Mauron
Operations Director:Camille Delesalle
Art Director:Thomas Lafourcade
Copywriter:Pascal Charvet
Junior Art Director:Leo Bonhomme, Laura Cros
Production Company:Cher Ami
Print
New Zealand AIDS Foundation – Durex
“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Advertising Agency:Fcb Auckland, USA
Chief Creative Officer:Tony Clewett
Senior Art Director:Melina Fiolitakis
Senior Copywriter:David Shirley
Photographer:Ross Brown
Retoucher:Jason King
Designer:Josh O’Neill, David Reid, Kevin Grady
Senior Mac Op:Scott Kelly
Producer:Pip Mayne, Jess Turney
Creative Services Director:Jenni Doubleday
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