(TrendHunter.com) The wide range of November 2019 fashion trends is full of progressive concepts that are being taken into action. Some of the trends highlight sustainability and others introduces completely new ideas….
Why are you in Advertising?
I can get paid to think up cool ideas, draw, shoot and make stuff. I like all things creative and advertising gives me a way to dabble in many things.
Did you attend school for fine art or design or Communications?
Yes, I did. I went to Miami Ad School (the Miami location) for an art direction program. And before that I went to MOP Vaishnav in Chennai where I majored in advertising photography and learned a bit of everything from fine arts to tv production.
Tell us about your awards?
I’ve had my work featured in the Luerzer’s Archive, Applied Arts Magazine, CMYK Magazine, Mind Sparkle Mag and Ads of the world. I was lucky to be part of an incredibly talented team at Publicis Dubai with whom I worked on an award winning campaign for Chrysler. It earned us some Lynx awards and a Cannes nomination, I was still fairly green at the time and I’m very grateful for the experience.
Were there any particular role models for you when you grew up?
Just the fictional kind – Elizabeth Bennet and Anne Shirley taught me independence, Indiana Jones my love of travel and the Power Rangers, how to kick when I need to haha. Girls in my family weren’t allowed to work when I was growing up. So I didn’t have any real life role models, I didn’t even know I had options. So if there are any girls reading this, you do have options. Write to me if you need any advice, I’ll help if I can.
Who was the most influential personality in your career in?
We can get caught up trying to do incredible, award-worthy, press-worthy work. Sometimes it’s important to remember that it’s just a job. And to have interests and hobbies outside of it to feed your soul. My mentor told me that when I needed to hear it and I think it’s wonderful advice. It’s influenced my work in a healthy way.
Where do you get your inspiration from?
Life. I’m a museum geek. I love art, ceramics, interiors, vintage furniture, going to the movies and reading a ton. You never know where an insight/inspiration will come from.
Tell us something about your current place’s work environment. How do you keep motivating yourself and your team creatively.
I’m currently the senior Art Director in-house at Starry, an internet service provider that’s trying to revolutionize how internet is received in homes. The creative team is quite small, we all play multiple roles so we’re constantly being pushed out of our comfort zones. It’s easy to stay motivated when the product is actually great and everyone in your company wants to make good work.
How is working in NYC as an Advertising Art Director?
I love this city. It’s crazy, it’s fast and it’s competitive. It’s chock full of talented people here to make a mark. So it’s a great place to collaborate with other creatives.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
I’m excited for the transition of print. We’re starting to see print complementing digital in interesting ways – with AR, with projection mapping or just alongside a digital campaign. The way we use and understand print is changing and I’m here for it.
Do you think brands who’s advertising wins awards, do well in the market?
Not necessarily. Awards may not mean anything in terms of product sales. I think award shows are a great way to showcase ideas and talent and winning is good for morale, but the absence of it should not make work insignificant.
What advice do you have for aspiring creative professionals?
Make stuff for the love of it. Don’t overthink an execution, just do it cause it doesn’t exist until you’ve made it. And once you do, be brave and show it to others. That’ll help you make it better.
What’s your dream project?
I think anything that allows me to collaborate with creatives I admire is a huge win. I recently worked with LM Chabot who’s work has been in so many of my mood boards in the past. That was trippy.
Where do you see yourself in 15 years?
Making work that makes me smile, working on more side projects, painting more, picking up new hobbies, continuing to live a balanced life.
Who would you like to take out for dinner?
My boyfriend who has been in Mexico for a week and will be gone for another 2 weeks 
I’d love to have him back. And perhaps not dinner, but I’d like to lurk on set with Guillermo del Toro.
What are you listening to?
If I’m concepting, I prefer classical music, it helps me focus. If I need to focus extra hard, I will put on my noise cancelling headphones and work in the void with no music on
Mac or PC?
Mac all the way, haven’t touched a PC in years.
What’s your Twitter Handle? Instagram?
@travellingchair on Instagram. I do have a Twitter (@travelingchair spelled the American way) but I’m a lurker and not a tweeter.
(TrendHunter.com) The November 2019 marketing list is full of surprises, as usual, and some of the more forward-thinking events include a prom-like cannabis festival, a pop-up that gives out free pizza to runners, as…
(TrendHunter.com) These November 2019 mobile trends range from improved video streaming layouts to VR hygiene apps.
When it comes to notable mobile releases, standouts include the Google Pixel 4 smartphone….
After four years as McDonald’s CEO and president, Steve Easterbrook is out, the company announced on Sunday. Easterbrook was ousted for allegedly demonstrating “poor judgement” and engaging in a consensual relationship with an employee–violating company policy in the process, according to The Wall Street Journal. Easterbrook acknowledged the relationship in an email to his employees…
Film
Lidl Sweden
In Sweden, no food chain evokes more emotions than Lidl. You´re either a full-blown fan or a hard to convince skeptic. So why not make opposites meet? That is the general idea behind the new campaign that launches Lidl Micromarket – a new chain of “home stores” available only for true Lidlers who want to help spread the word of smarter shopping and better living. In all channels we brought forward an offer from Lidl stating that “if you invite your most sceptical friends to your home, we’ll give you everything needed to convince them. Lidlers could apply for the box at https://micromarket.lidl.se
Advertising Agency:Volt, Stockholm, Sweden
Art Director:Christian Jörgensen
Copywriter:Johan Sundberg
Designer:Michael Lee Björkö
Account Director:Sandra Bergman
Strategist:Henrik Stampe
Planner:Erica Knutsson Thelin
Account Manager:Jonna Liljendahl
Agency Producer:Fabian Mannheimer
PR Creative:Samuel Skwarski
Director:Traktor
Production Company:Giants & Toys
Exc Producer:Christian Rehnfors
Producer:Henning Cronheim
DoP:John Strandh
Set stylist:Agustin Moreaux
Print
Tuia Flores Permanentes
Tuia is a artificial flower brand that focus on being very similar to real plants.
Advertising Agency:LCT, Curitiba, Brazil
Creative Director:Ricardo Tramontini
Art Director:Ricardo Tramontini
Copywriter:Junior Cardoso
Print, Online, Mobile
Sistema Único de Salud – Ministerio de Salud
If only you checked your breasts as often. Know yourself, explore yourself and prevent World Day for the Fight Against Breast Cancer
Advertising Agency:Humano, La Paz, Bolivia
Creative Chief Officer:Dayana Ortega Flores
Creative Director:Kenny Figueroa Enriquez
Head Of Art:Uber Gutierrez
Copywriter:Kenny Figueroa Enriquez
Art Director:Uber Gutierrez
Additional Credits:Diego Prieto, Fabiola Bustillos, Maria José Cabrera Rower
Published:October, 2019
Film
Ywca
For some women, the horror doesn’t stop with Halloween. That needs to end.
Advertising Agency:FCB, Montreal, Canada
Vp:Sylvain Dufresne
Head Of Creative:Sylvain Dufresne
Creative:Philippe Natewajko, Elmer Tazartez
Client Services:Laurie-Anne Côté, Julie Simon, Krystelle Ruest
Strategy:Marie-Nathalie Poirier
Production House:SOMA – Stéphanie Merizzi, Audrey Tardif
Director:Sarah Pellerin
P.:Ariel Methot
Sound Design:La Majeure
Post Production:OutPost Montreal
Media, Outdoor
Oreo
Advertising Agency:FCB, Jakarta, Indonesia
Managing Director:Sony Nichani
Executive Creative Director:Ravi Shanker
Creative Director:Swapnil Kambli
Art Directors:Hamidah As’ad, Jonathan Ronaldo
Digital Creative:Anastasia
Account Director:Roma Das
Account Manager:Mira Amira
Production Company:Stink Films
Director:Diego Nuñez Irigoyen
Executive Producer:Desmond Loh
Producers:Evie Yeo (STINK FILMS), Anne Prakaiwat Guyon (TAPROD)
Pa:Claire Qin
1st AD:O)
DoP:Mischa Lluch Gustafson
Editor:Fong
Gaffer:Arnam
Art Director:Thor
Prop Master:Tam
Line Producer:Chloé
Casting Director:Nat
Stylist:Ka-Tae
Makeup Artist:Nart
Post Producer:Terrence Kwan, The Post Bangkok Co., Ltd
Colorist:Zairi Mohd
Online:Pow Kuan, KC Chong??
Music:Massive Music, Japan
Mixing:KerSound
Print
Volkswagen
Year 1960. Volkswagen Beetle enters the US automobile market with a print ad. You know “lemon”, the most legendary print ad in world advertising history. The vehicle in the ad has a minor defect unnoticeable to the eyes. However, the inspectors at the Volkswagen factory do not miss this and they don’t allow for it to leave the factory and into market. Therefore, the quality and trustworthiness of Volkswagen is emphasized. This vehicle is named the “lemon’’, word commonly used to describe production defects. And almost 60 years pass… This time it’s time for this legendary automobile to say goodbye to loved ones. The last Beetle that leaves the Mexican factory will be taken to a museum to preserve its place in history. This is a goodbye ad. There is nothing wrong with this last Beetle. However, the inspectors, just like 60 years ago, do not allow for it to leave the factory. It goes to the museum in Puebla. Because that one is the very last of this legendary automobile. You see, this is the bitterest news in automobile history. This is why we named the last Beetle “Lime.’’ Goodbye legend!
Advertising Agency:Medina Turgul, ?stanbul, Turkey
Executive Creative Director:Ertug Tugalan
Creative Director:Emre Altunda?
Creative Group Head:Burcu Günister
Copywriter:Emre Altunda?
Art Director:Burcu Günister
Account team:Zeynep K?z?lcan, Fuat Cemilo?lu
Outdoor
Arrive Alive
Optical Illusion Road Signs Show the Dangers of Driving High.
Advertising Agency:Rethink, Vancouver, Canada
Advertising Agency:Rethink, Toronto, Canada
Creative Director:Hans Thiessen
Art Director:Jake Hope
Copywriter:Sean O’connor
Illustrator:Jake Hope
Account Director:Scott Lyons
Producer:Sarah Lee
Amplification Strategist:Aliz Tennant, Samantha Cheng
(TrendHunter.com) A lot of the products in the November 2019 health round-up are geared toward alleviating stress and anxiety as companies and designers realize the impact urban living has on consumers. As many health-…
The home-sharing platform has offered several novelty lodging opportunities lately, like a stay in Barbie’s mansion or a night in the Goodyear blimp. They earn headlines, and that’s the point.
The sixth chapter in the cyborg series fell short of prerelease sales expectations by 30 percent. Edward Norton’s smaller-scale “Motherless Brooklyn” also bombed.
(TrendHunter.com) The November 2019 tech round-up boasts some interesting innovation examples from the world of technology—from auto features and smart home gadgets to immersive installations and cutting-edge…
While Americans aren’t drinking as much beer as they used to, the rest of the world hasn’t lost its lust for lager. The global beer market is worth an eye-popping $660 billion, according to a report from Research and Markets, a firm dedicated to providing international data across industries. So, while the U.S. branch of…
Every second, Americans use 1,500 plastic bottles. And despite the prevalence of recycling, 80% of those bottles end up in a landfill or in the ocean. What’s worse: Plastic isn’t biodegradable–those bottles will take up to 1,000 years to break down. Though still a ubiquitous sight at grocery stores and restaurants, few materials have suffered…
Inclusivity is arguably one of the hottest topics among marketers. Curious to see how it’s playing out with two of the world’s biggest brands, we asked Rick Gomez, chief marketing and digital officer for Target, and Pam Kaufman, president of global consumer products for Viacom and Nickelodeon, to interview each other. In the discussion that…
Getting dozens of celebrities to meet in the same room at the same time isn’t easy. It typically takes an event with the promise of the industry’s most prestigious trophies–the Oscars or the Emmys. Or a really good cause. In 2008, an hour-long telethon dedicated to raising funds for cancer research hosted by Stand Up…
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