Chrissy Teigen May Just Be Adweek’s Most Unexpected 2019 Brand Visionary

Mass communication is Chrissy Teigen’s lifeblood, with Twitter being her favorite platform (and sometimes weapon) of choice. But the road to social media superstardom has had its potholes, like her July leak of the full premiere episode instead of a brief clip of NBC’s competition show Bring the Funny. In her patented self-deprecating style, she…

This Year’s Highly Anticipated Brandweek Summit in Palm Springs Will Be Splashier Than Ever

Visit Palm Springs and you’ll find stars of all kinds–be they luminous points in the dark night sky or classic haunts and hotels that radiate glimmers of Ol’ Blue Eyes and his Rat Pack crew. This week, California’s desert oasis will shine even brighter, as 700 marketing stars gather for our second annual Brandweek summit,…

Anheuser-Busch’s CMO on What the Heritage Beer Brand Is Doing to Compete in a Hard-Seltzer World

Whether you call it hard or spiked, alcohol-infused seltzer was the talk of the town in America this past summer, a fizzy craze that spawned numerous think pieces–media outlets ranging from The Wall Street Journal to The Atlantic weighed in–and, according to CNN, inspired a nationwide shortage of White Claw Hard Seltzer in September because…

Infographic: How Brands Can Make Fans of Music Festivalgoers

A music festival may last only a few days, but the brand potential of live music events begins long before the first band takes the stage and ends long after the last one has left. On average, Gen Z and millennial live music attendees purchase their tickets four to six months in advance, and 59%…

Grammy-Winning Producer Swizz Beatz on Disrupting the Art World and Building a Powerful Brand

Kasseem “Swizz Beatz” Dean is sitting in his favorite spot in the house, the left corner of a soft gray sofa, flanked by a bronze Nick Cave sculpture covered in buttons. Behind him is a black-and-white photo triptych conjuring the past, present and future. In another room, his wife, the singer Alicia Keys, trades “I…

Adweek’s 10 Brand Genius Honorees Don’t Know the Meaning of ‘Status Quo’

The 10 marketing executives on this year’s list see opportunities where others see obstacles. They help their brands stand out by uniting behind a common purpose. And they never lose sight of who they’re really working for–namely, their customers. But there is one thing these Brand Genius honorees don’t know: the meaning of the term…

A Young Girl Captures Christmas Magic From the Stars in UK Grocer Asda’s Holiday Ad

While one of Britain’s favorite sports is rugby (the national team fell just short of the Rugby World Cup championship game this year in a final against South Africa), one could argue that watching Christmas season ads is its marketing equivalent. For some time, the standard-bearers have been John Lewis and Partners, Sainsbury’s and Marks…

Top 65 Sports Trends in November – From Personalized Fitness Mirrors to Youth-Focused Soccer Fields (TOPLIST)

(TrendHunter.com) The November 2019 sports trends celebrate a variety of different athletics—this takes note of the different athletes, their work with a wide range of brands, and fan culture as well. Some of…

The Bigger the Waves in Hawaii, the Lower the Alaska Airlines Fares

The surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines. In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate its fares for last-minute seats. The “Swell Deals” campaign, which runs from…

Britton Marketing & Design Group: Copywriter/ Copy Editor

Competitive salary + benefits + 401(k) + PTO :

Britton Marketing & Design Group:
Be passionate about writing and brand storytelling in various forms, including print and digital. Writer, editor, and creative strategist all in one.
Fort Wayne, IN 46804

Top 60 Youth Ideas in November – From In-Store Doll Salons to Empowering Portrait Shirts (TOPLIST)

(TrendHunter.com) The top November 2019 youth ideas are full of innovative home decor solutions, sophisticated kid-friendly snacks and interactive DIY toys that will appeal to kids this holiday season.

To support…

Top 35 Menswear Trends in November – From Self-Conscious-Inspired Menswear to Handmade Dress Shirts (TOPLIST)

(TrendHunter.com) The list of November 2019 fashion for men trends explores progressive designs that are aligned with the seasonal transition. Many of these trends also dial into new ways of construction, for reasons…

Top 100 Beverage Ideas in November – From Autumnal Maple Coffees to Wine-Filled Advent Calendars (TOPLIST)

(TrendHunter.com) ‘Tis the season for festive drinks and the November 2019 beverage trends don’t disappoint. With everything from maple-flavored coffee beans to advent calendars filled with mini bottles…

Top 100 Lifestyle Trends in November – From Paper Beer Bottle to Handheld Skincare Vacuums (TOPLIST)

(TrendHunter.com) Abolishing plastic use is still dominantly exemplified in the November 2019 lifestyle category. Many consumers strive to become more mindful of the environment and the methodology is being realized…

Top 100 Business Trends in November – From Ai-Powered Shopping Carts to VR Cannabis Experiences (TOPLIST)

(TrendHunter.com) The list of November 2019 business trends explores many different ways that brands are representing themselves, curating retail experiences for consumers, and more. There has been a lot of…

Top 100 Eco Trends in November – From Detoxifying Algae-Infused Tiles to Rescued Produce Dips (TOPLIST)

(TrendHunter.com) The November 2019 eco round-up spotlights ventures toward sustainability across the board—from projects that will impact the life of an entire community to pledges that will create a new…

Top 100 Food Trends in November – From Repurposed Grain Puffs to Beeswax-Coated Cotton Wraps (TOPLIST)

(TrendHunter.com) The prevention of food waste is a big focus of the November 2019 food product round-up. This includes initiatives that strive to utilize ingredients to the fullest. The Wonky Snack Dips are a great…

Top 100 Gadgets Trends in November – From Preventative Stovetop Sensors to Smart Prayer Bracelets (TOPLIST)

(TrendHunter.com) The November 2019 gadgets round-up reveals that religion is going digital. A product that, without a doubt, needs to be spotlighted in this category is the ‘Click To Pray’ app and the…

You Can Relax Now. “The People Rule Again.”

Please stop thinking that Don is dumb. Don knows what he’s doing. Did you hear that? The people of America rule again. Not Russia Not the mob Not a made-for-TV casino king You and me. The people. We rule again. Historically speaking, we the people have never ruled America. Not even close. But facts are […]

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Those People We Tried to Cancel? They’re All Hanging Out Together

Depriving people of a platform works — in unexpected ways.