The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. So, it’s Russia as it is. However, we believe that together we can make it right.
Em breve, a Uber passará a disponibilizar espaços para anúncios dentro do Uber Eats. De acordo com o TechCrunch, a empresa está em busca de um novo profissional para a vaga de Uber Eats Ads Lead, e que vai “liderar a equipe e os esforços responsáveis ??pela criação de um novo negócio de anúncios que …
O post Uber passa a oferecer espaço para anúncios dentro do Uber Eats apareceu primeiro em B9.
Talvez no que seja seu esforço publicitário mais nichado dos últimos tempos, a HBO anunciou esta semana o lançamento da HBO Box, um produto que é literalmente uma caixa de papelão preta gigante para universitários encontrarem paz e silêncio na hora de ver as séries da emissora. É isso mesmo que você leu. Considerando as …
O post HBO lança caixa de papelão preta “de isolamento” para ajudar universitários a ver suas séries em paz apareceu primeiro em B9.
A Vans anuncia que se uniu ao Spotify para o lançamento de uma nova experiência musical semanal personalizada chamada “Off The Wall Wednesday”. As playlists personalizadas mesclam uma curadoria baseada nas escolhas anteriores dos ouvintes no Spotify e músicas da história de mais de 50 anos de colaborações de artistas com a Vans, além de …
O post Em parceria com Spotify, Vans lança playlists semanais personalizadas para os ouvintes apareceu primeiro em B9.
There are many eco-conscious steps to take around your tech, says John Schwartz, a climate reporter. Tech can also help us see the scope of climate change.
PALM SPRINGS, Calif.–Day 1 of Brandweek 2019 lasted 17 hours, from morning wellness activities starting at 6 a.m. to the Brand Genius afterparty, which didn’t wind down until after 11 p.m. Much of the day’s panels and talks took place in the main ballroom of the JW Marriott Desert Springs Resort & Spa. This meant…
FabFitFun members who open the company’s Winter Box will be greeted by a Snapcode. Members pay $49.99 per season to receive a box containing eight to 10 full-sized premium products in categories including beauty, fitness, wellness and home, valued at over $200. The Snapcode in the Winter Box–which will ship in the coming weeks–unlocks an…
De acordo com fontes ouvidas pelo Sports Business Daily, o Airbnb está negociando com o Comitê Olímpico Internacional (COI) para se tornar patrocinadora global das Olimpíadas de verão. O negócio começaria a valer já nos jogos de Tóquio, em 2020, e pode acontecer até a edição de 2028 em Los Angeles. As negociações acontecem pelo …
O post Airbnb negocia para ser patrocinadora oficial das Olimpíadas de 2020 apareceu primeiro em B9.
There used to be a series of dividing lines that kept agencies in their lane. In the most simplistic terms, above-the-line agencies were separated from below-the-line agencies. Above-the-line agencies made the broadcast and print campaigns, and the below-the-line agencies did everything else. Thankfully, this weak linear construct did not survive Digital Disruption. Today, agencies of […]
The post The Need for Better Brand Storytelling Is Helping To Fuel the Growth of PR Agencies appeared first on Adpulp.
Tooth care startup Quip is taking a counterintuitive stance in its latest campaign, telling consumers that it really doesn’t matter which brand’s products you use. Instead, Quip argues, it’s how–and how often–you use them. And, hey, if it’s Quip’s products that help you get into the habit of flossing every night before bed, then that’s…
PALM SPRINGS, Calif.–Twenty years ago, Target turned heads in the fashion realm with a then-novel idea: Approach high-end fashion designers and talk them into creating capsule collections that wouldn’t just sell exclusively on the big-box retailer’s racks, but also sell for reasonable prices. Within a few short years, the list of designers willing to suspend…
The Times’s chief executive attributed a drop in advertising revenue to a turbulent ad market as the company hit a high of 4.9 million subscribers.
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Remembering Gert Boyle, the ‘Tough Mother’ of Columbia Sportswear…
PALM SPRINGS, Calif.– At the beginning of the year, Kroger announced it was looking for its first-ever creative agency of record (AOR) to help unify messaging across its core nameplate and the several brands it owns across the country. In July, the nation’s second-largest retailer, with more than $120 billion in sales, revealed that it…
YouTube rolled out a new way for creators on its platform to monetize their videos: Super Stickers. The Google-owned video site introduced Super Stickers at VidCon 2019 in July, and product manager Zhouzhou He said in a blog post Tuesday that they are now available to eligible creators in 60 countries. The eligibility requirements are…
Chrissy Teigen is a woman of many talents: She started her career as a model, and has since added the titles of cookbook author, entrepreneur, social media maven (and unofficial Queen of Twitter) and more to her resume. It’s those accomplishments and accolades that earned her the additional title of Adweek’s 2019 Brand Visionary. Onstage…
Airbnb is planning to enter into a global sponsorship deal with the International Olympic Committee, according to sources speaking with Sports Business Daily. The sponsorship is expected to run through the 2028 Olympic Games in Los Angeles, Sports Business Daily reported. While financial details were not disclosed, the deal could potentially go into the tens…
Christmas advert for iconic Danish toy store brand BR – A little girl can’t wait till Christmas, so she plants a pine cone inside the living room. Big brother plays along and surprises his little sister.
In an industry that classifies itself as the business backend of advertising showbiz, even the most ardent of ad ops professionals will concede that monetizing traffic, optimizing CPM yield and managing the private marketplace are the lower hanging fruit. Ad ops is an underserved community that has to deftly blend commercial pressures with technical pragmatism….
We all know online video works. Content is king. Customers use video throughout the entire journey. Online video drives the early stages of the purchase journey, with a 24% lift in ad recall and a 9% lift in purchase intent. But a new study from Google and the 4A’s found key performance metrics were high…
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