Nov
06
Amazon: Amazon Holiday 2019
Posted in: Uncategorized
Nov
06
Sandra Bullock and Ellen DeGeneres Sue Pop-Up Websites Over Misleading Ads
Posted in: UncategorizedThe stars filed a lawsuit on Wednesday as part of an effort to stop fake online endorsements, a growing problem for Hollywood.
Nov
06
Facebook Messenger Adds a Privacy and Safety Hub to Its Website
Posted in: UncategorizedFacebook Messenger added a new section on privacy to its website this week to give users one place to find information on the messaging application’s privacy, safety and security features. The app’s new privacy and safety hub will provide details on privacy settings and features such as Secret Conversations, which are end-to-end encrypted messages. Facebook…
Nov
06
Cars.com Adds Hyundai CMO Dean Evans to Its C-Suite
Posted in: UncategorizedFormer Hyundai and Subaru of America CMO Dean Evans has joined Cars.com as executive vice president. The automotive website added Evans to its roster in late October, reporting to president and CEO Alex Vetter. According to a press release, Evans will help the site “develop and bring cutting-edge marketing solutions to dealers and automakers to…
Nov
06
Airbnb CEO Pledges to Verify 100% of Listings by 2020
Posted in: UncategorizedAfter a week of (particularly) bad press, Airbnb CEO Brian Chesky has announced the home-sharing service will be taking the “most significant steps towards designing trust on our platform” since launching in 2008. Chesky, who is also Airbnb’s co-founder, said the brand will roll out a more stringent verification process across all 7 million of…
Nov
06
Alaska Airlines Passengers Toting Starbucks Holiday Cups Will Get Priority Boarding
Posted in: UncategorizedPALM SPRINGS, Calif.–Alaska Airlines is in the holiday spirit. Travelers waiting to board any of its flights between Nov. 7 and Nov. 10 who happen to be holding Starbucks’ signature holiday cups will get priority boarding, though they’ll still have to wait behind Alaska’s first-class passengers. The offer is an extension of Alaska’s marketing approach…
Nov
06
Em comercial para sua marca de gim, Ryan Reynolds faz piada com Henry Cavill
Posted in: Uncategorized
Mais uma vez como garoto-propaganda de sua própria marca de gim, a Aviation America, o ator Ryan Reynolds fez piada com outro astro, Henry Cavill. No comercial, Reynolds aparece inicialmente de bigode, e questiona se beber do seu gim faz qualquer um se sentir um super-herói. Depois de um gole da bebida, seu bigode desaparece …
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Nov
06
64 anos depois de sua morte, James Dean será “revivido” digitalmente para atuar em novo filme
Posted in: Uncategorized
Um dos atores jovens mais famosos da história de Hollywood está voltando às telonas quase 60 anos após sua morte. De acordo com o Hollywood Reporter, James Dean será reconstruído digitalmente pela Magic City Films para viver o protagonista de “Finding Jack”, filme ambientado na época do Vietnã que está marcado para ser lançado em …
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Nov
06
Ekoniva: Ad That Doesn't Matter
Posted in: Uncategorized
Ekoniva is the largest dairy producer in Russia. Its milk is used by the favorite nationwide brands. And now Ekoniva is launching its own consumer milk brand. In this spot we’ve featured Ekoniva’s president – but first and foremost farmer – Stefan Duerr. He tells a simple truth: no matter how we make the ad, you’ll recognise and love us by the special taste.
Nov
06
Fernet Stock: To Your Stories
Posted in: Uncategorized
Fernet is a traditional Czech liquor brand, which decided to reposition itself and address broader and younger target group. On this occasion, we have introduced aspirational story of the founder himself – Lionello Stock. Through his character Fernet inspires people to take life into their own hands.
Nov
06
Anheuser-Busch InBev’s Global CMO on the Future of Marketers, Beer and the Super Bowl
Posted in: UncategorizedPALM SPRINGS, Calif.–For a global company with beer brands around the world, some of which were created hundreds of years ago, Anheuser-Busch InBev still tries to keep a Day 1 mentality to remain a pioneer in the business. It’s one way the brand is thinking about its future and remaining relevant, according to Pedro Earp,…
Nov
06
Amaro lança coleção de roupas inspiradas na análise genética do DNA de mulheres brasileiras
Posted in: Uncategorized
A marca de roupas Amaro lançou esta semana uma nova coleção de roupas intitulada DNA Collection, cuja inspiração como bem diz o nome veio não de tendências ou estilos, mas da ciência brasileira. A partir dos resultados obtidos na análise do DNA de diferentes mulheres brasileiras, a fabricante concebeu uma linha de moda que valoriza …
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Nov
06
‘Blue’s Clues’ Returns, and Silence Is Still the Star
Posted in: UncategorizedBut will today’s overstimulated preschooler find a springy dog and her human sidekick a little basic in a noisier digital age?
Nov
06
Tumblr Begins Rolling Out Group Chats on Its Mobile Apps
Posted in: UncategorizedGroup chats are coming to Tumblr, alongside the dashboard in its mobile applications. Tumblr said in a blog post that the feature is slowly rolling out to all users of its mobile apps, and those who have access to it will see a group chat icon in the upper-right-hand corner. Tapping that icon will bring…
Nov
06
The Social Success of Hustlers Was a Win for Women at the Movies
Posted in: UncategorizedPalm Springs, Calif.–From a movie-making business standpoint, Hustlers was an underdog. “Going to a movie has become more difficult,” said Amy Elkins, president of media & marketing innovation, STX Entertainment. “The theatrical marketplace has been flooded by franchised entertainment.” Inspired by a true story, the movie featured more real women with multifaceted personalities, which didn’t…
Nov
06
Insurance Giant AXA Sends Majority of $161 Million Global Media Business to WPP
Posted in: UncategorizedInternational insurance giant AXA has sent the majority of its global media account to WPP, while Publicis Groupe retained the global creative account as well as adding strategy and media responsibilities in four markets. The assignments follow a 10-month review process that also included incumbents Havas, Dentsu and Omnicom. WPP will be responsible for AXA’s…
Nov
06
Facebook Details New Monetization Options for Video Creators
Posted in: UncategorizedFacebook detailed some updates to monetization opportunities for video creators on its platform. Brand Collabs Manager–which the social network introduced in June 2018 to help match up advertisers and creators for branded content partnerships–is now available in over 40 countries. Brand Collabs Manager product manager Kate Orseth and Facebook head of creator and publisher experience…
Nov
06
With David Bowie’s Most Beloved Song in Germany, Nike Uplifts the Nation’s Rising Heroes
Posted in: UncategorizedAthletes are often described as heroes, though it usually has more to do with their performance on the field than the struggles they’ve overcome just to get there. But for its first “Just Do It” campaign in Germany, Nike offers a more empowering and holistic definition of heroism with a spot that celebrates a diverse…
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