Nov
06
HappensInAdOps Community Optimizes by Leaning On Each Other
Posted in: UncategorizedIn an industry that classifies itself as the business backend of advertising showbiz, even the most ardent of ad ops professionals will concede that monetizing traffic, optimizing CPM yield and managing the private marketplace are the lower hanging fruit. Ad ops is an underserved community that has to deftly blend commercial pressures with technical pragmatism….
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