Vox Media is entering the OTT world with food-themed content produced by Eater. The publisher is repurposing programming for a new OTT channel under its restaurants and culinary vertical Eater, which is available to download beginning today on Roku. The channel is free and went live under a partnership with Hilton Hotels & Resorts, which…
An advertising agency veteran who has worked for such high-profile agencies as Leo Burnett, Lufthansa marketing vice president Alexander Schlaubitz says the sheer complexity of the airline business makes it a unique marketing challenge. But, he says, working with the right partners can make all the difference. At Adweek’s annual Brandweek summit, executive editor Stephanie…
PALM SPRINGS, Calif. – “Negativity and toxicity are way too prevalent in gaming,” said Chris Bruzzo, CMO of Electronic Arts. For its part, EA banned 50,000 user accounts that had hate speech in their titles last month. The company has also recently created a healthy communities summit to help combat negativity in gaming. More than…
Conhecida como “Google da Rússia”, a Yandex que hoje é a maior plataforma de buscas online do território russo anunciou recentemente uma parceria com o TikTok que vai permitir que a rede social de vídeos conecte seu serviço de publicidade a seus servidores. O negócio representa o primeiro passo do aplicativo da chinesa ByteDance a …
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Employees across the video, editorial, design, social and photo departments at Hearst Magazines’ 24 brands announced on Monday that they are moving to unionize with the Writers Guild of America East (WGAE). Gathering under the name Hearst Magazines Media Union, staff said they would work with management to advocate for better wages, establish editorial standards…
Amazon is planning to open its first grocery store in 2020, according to a spokesperson with the retail giant. The concept, opening in the Woodland Hills neighborhood of Los Angeles, will be distinct from the upscale Whole Foods Market chain Amazon acquired in 2017 and will not be an outpost of the cashierless Amazon Go….
The first two applications from the Facebook NPE Team have been spotted in the wild, but neither is available in the U.S. The social network formed its NPE Team–the NPE stands for New Product Experimentation–in July, with the aim of creating new consumer-focused apps and features, saying at the time that the purpose behind the…
Aplicativos de monitoramento de atividade no Instagram não são bem uma novidade. Há diversos apps disponíveis que permitem ao usuário não só monitorar quem acompanha seus perfis, mas também bisbilhotar contas alheias para verificar suas atividades. Um desses aplicativos é o Like Patrol, que acaba de ser banido pela Apple da App Store. O app …
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A Amazon vai lançar sua própria mercearia em 2020. O empreendimento será construído na Califórnia e, de acordo com a empresa, será diferente e sem nenhuma ligação com o Whole Foods e o Amazon Go. O Amazon Go oferece um serviço de vendas sem caixas, no qual os compradores entram em uma loja com sensores …
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After a three-year absence, the New York City survey will return on Tuesday with the same cover and pocket-size dimensions.
A Amazon lançou sua campanha especial para o Natal 2019 e, como tem sido nos últimos anos, o vídeo coloca as caixinhas de entregas da empresa para cantar. Além das caixas, o anúncio de 90 segundos mostra funcionários da empresa, famílias e amigos cantando também e exaltando a mensagem “todo mundo precisa de alguém para …
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Há 40 anos era vendido o primeiro McLanche Feliz, nos Estados Unidos, e para comemorar essas quatro décadas de sucesso, o McDonald’s preparou celebrações em todo o mundo. No Brasil, o convite é que os clientes façam uma viagem no tempo em ações nostálgicas nas redes sociais, além de uma programação especial no primeiro restaurante …
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When his last gig ended, Musa Tariq took six months off in Central Michigan to contemplate the next step in his career–but it would take a cross-country trip before he found his answer. At the 2019 Brandweek summit, Tariq, head of marketing for Airbnb Experiences, was joined onstage by Adweek’s chief community officer Nadine Dietz…
Facebook will hide posts related to the upcoming elections in the U.K. that have been rated as illegal, false or partly false by its third-party fact-checkers behind a grey screen. Product manager, misinformation Antonia Woodford detailed the new feature in a Newsroom post that also featured details on steps the social network has already put…
It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion) during Singles Day 2019. This was the 11th so-called 11.11 Global Shopping Festival, and consumers once again demonstrated that the 24-hour sale, which started out as a means to sell coats in 2009, is an ecommerce…
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of a newfound profit imperative. The optimistic period…
YouTube last week refreshed the look of its homepage for desktop and its applications for Android and iOS tablets. Senior product manager Essam El-Dardiry detailed all of the changes in a blog post. The redesigned homepage includes longer video titles and larger, richer thumbnails, as well as higher-resolution video previews. Some content shelves have been…
This year, I was lucky enough to present a talk at the fall 3% Conference on “Why the Future Is Female and Why Men Need to Get Over It.” The talk is based on my own experience of what’s happened at Goodby Silverstein & Partners and the critical role that women have played in our…
Para comunicar sua chegada ao mercado, o iti, plataforma digital de pagamentos do Itaú, apresenta uma campanha totalmente voltada para o uso do aplicativo no contexto do dia a dia dos brasileiros. A campanha traz o videoclipe da música “É Bom Pra Todo Mundo”, interpretada pela cantora Anitta e que conta com as participações da …
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Did you know that you can browse as an “anonymous” user in the Reddit mobile application? This allows you to browse content as though you’re logged out. While you’re anonymous, you won’t be able to vote or comment on content, or create posts. Our guide will show you how to switch to “anonymous” mode in…
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