Hasta La Creative!

One of the first challenges a person faces in the advertising business is the need to grow a thick skin. Like yesterday. Sadly, it’s a lesson unlearned by way too many acting professionals, inside and outside of media, marketing, and advertising. According to Suzanne Pope, professor of advertising at Humber College in Toronto, Ontario, Canada, […]

The post Your Ego Will Lift You Up, But Eventually, There’s A Wicked Fall from False Heights appeared first on Adpulp.

Designing a brand identity for a multiplex theatre chain is an interesting and challenging exercise. The brand directly speaks with a mass audience and it could be anyone who loves the movie. While the aura team approached us, the whole brief was “the logo should be very simple”. So we designed a simple logo that says “your cinema’s AURA” and extended the idea of simplicity to brand identity also. They want to bring the feel of the high-class experience of watching movies into their brand identity.
 
AVCD executed an effective signage system for AURA Cinemas. For the logo, used black acrylic for base circle and backlit to get the aura effect around the logo. We used Flama a geometric sans-serif typeface designed by Mario Feliciano for signages and communications to achieve a modern look.  

 
We extended the idea of simplicity to packaging also. We used only brand colors and minimal graphic elements for packaging and positioned it as a classic category. We portrayed it as the best ambiance and latest technology where viewers can enjoy the intermission with yummy snacks too! AVCD designed flavored & normal popcorn boxes, Popcorn Tubes, Nachos Double Dip, Nachos Single Dip, Samosa Tray & Coffee paper cups.
 
Aura cinemas offer a cool ambiance with the latest and best technology to “unleash your expressions”. Aura Cinemas is an upcoming multiplex theatre chain in Kerala & Karnataka. The first theatre set up in Mattannur Kannur.

The Fourth Annual Shorty Social Good Awards were handed out at Current at Pier 50 in New York Thursday evening. This year’s Impact Honoree recipient is Andrew Rea, who was recognized for his YouTube channel, Binging With Babish. The Shorty Awards said in an email, “The Shorty Social Good Awards primarily focuses on brands, agencies,…

(TrendHunter.com) As the holiday season is fast approaching, many shoppers are zeroing in on the hobbies of their loved ones in the search of the perfect present and this list of gifts for the photography lover might…

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Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Directors:Cédric Moutaud, Vincent Pedrocchi, Sacha Stojkovic, Valentine Foulonneau
Art Buyer:Claire Sougy
Photographer:Maud Rémy-Lonvis

Pinterest expanded on the well-being activities it added in July for Pinners searching for terms indicating that they may be struggling. Co-founder and chief creative and design officer Evan Sharp revealed in a blog post that 10 new coping exercises were added for when users search for terms related to self-injury. The new activities rolled…

TikTok has featured shoppable ads for some time and now, it looks like the teen-favorite platform is bringing the option to shop in-app. Unlike the paid-for video ads from major brands, this offering could theoretically allow any TikToker to turn the platform into a one-stop shop for his or her own online store. A TikTok…