Helsinki Has Sass, Declares Itself World’s First “City As A Service”
Posted in: UncategorizedFinland is north. For some technology workers, it’s true north. Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign received close to 7,000 applications of tech professionals interested to relocate to Helsinki. “Finding the best […]
Tushy Sales Quadrupled After This Bit on Saturday Night Live
Posted in: UncategorizedMiki Agrawal’s first start-up, Thinx, hit PR gold when New York’s transit authority banned its ads. That was back in 2015; the MTA eventually relented. Agrawal’s latest venture, Tushy, also ran afoul of the MTA guidelines. But like any start-up founder, she quickly realized that all press is good press. Chief creative officer and founder…
Eat Spaghetti With Maple Syrup at Wyndham’s Over-the-Top Elf Suite
Posted in: UncategorizedIf you’ve ever wanted to recreate the scene in the classic holiday film Elf where Buddy pours maple syrup, candy and Pop-Tarts on spaghetti and eats it with his hands, Club Wyndham is giving you the chance. The vacation club is set to open a suite themed around the Christmas comedy starring Will Ferrell at…
Chrissy Teigen Threw a House Party With—and for—Reality Stars for Hulu Campaign
Posted in: UncategorizedSeveral weeks ago, reality show host (and fanatic) Chrissy Teigen hosted a star-studded party at her house as part of a new Hulu campaign, which highlights the reality programming available on the streaming service. The various reality show personalities in attendance wasted no time before they started causing on-screen drama. As expected, cast members from…
Piercing Shop Studs Targets Gen Z With a Vivacious and Welcoming Environment
Posted in: UncategorizedUnlike the mall kiosks of yesterday’s world, Studs, a new digitally native brand built around piercing and jewelry, opens its doors to a generation of consumers that want piercings in a more bubbly and welcoming space. With a gleaming neon sign, an Instgramable wall and private piercing rooms, Studs is entering a market long dominated…
Facebook testa app para a criação de memes
Posted in: UncategorizedO Facebook não tem medido esforços para se tornar onipresente com os mais variados aplicativos. E em seu novo experimento, a empresa está testando um app para a criação de memes. Chamado Whale, o aplicativo foi lançado discretamente no Canadá na semana passada, e por enquanto está disponível apenas na App Store do país. Segundo …
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Spotify lança versão do “Descobertas da Semana” dedicada a podcasts
Posted in: UncategorizedConsiderando o alto investimento do Spotify com o formato desde o início do ano e que há alguns meses a plataforma criou uma playlist que misturava músicas com diversos programas, até que demorou para o streaming lançar uma lista de recomendações exclusiva de podcasts. A companhia inaugurou hoje (19) o “Seus Podcasts do Dia”, uma …
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Demystifying Gen Z; How Streaming Services Keep Viewers Happy: Tuesday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Introducing the Demystifying Gen Z Series How well do…
Wunderman Thompson Taps Bas Korsten and Daniel Bonner as Global CCOs
Posted in: UncategorizedA little over a year ago two venerable agency brands, J. Walter Thompson and Wunderman, merged to become Wunderman Thompson. The hookup brought together what was then the world’s oldest ad agency and a network that established its chops in the digital and performance space. Today, the WPP-owned agency appointed Bas Korsten and Daniel Bonner…
How Adweek Survived Wars, Recessions and Advertising’s Ups and Downs
Posted in: UncategorizedJack Thomas and Pen Tudor had an idea. It was 1979, and the advertising industry was emerging from the Mad Men era. Agency consolidation was on the horizon and so, too, was the trade media that covered the industry. Thomas and Tudor, who worked in the magazine business most of their careers went to Ken…
The Beef Industry’s ‘Drool Log’ Is a 2-Hour Video of a Prime Rib Roast on a Spit
Posted in: UncategorizedConsidering we’re supposed to be in the era of 6-second ads and TikTok loops, it’s a bit counterintuitive that marketers continue to love one seasonal form of ultra-long-form content: the branded Yule log. From Lagavulin’s 45 minutes of Nick Offerman enjoying a fireside Scotch to Old Spice’s adrenaline-fueled hour of “Ye Olde Exploding Yule Log,”…