(TrendHunter.com) The Saint Laurent condoms are not the craziest thing that has emerged from the luxury fashion scene. In fact, rubbers have been the focus of many labels in the industry of late — this includes the…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Tide’s 4-Week ‘Laundry Night’ Campaign Wraps Up With a…
How the MSNBC host staked her show on Trump — and won the largest and most obsessive audience of her career.
Instagram Monday debuted an account specifically for its creator community, appropriately named @creators. The Facebook-owned photo- and video-sharing network said in an email, “The hub will be a source of education and discovery for aspiring creators (and those who just like to keep learning best practices–it’s important to remain teachable, you know?)–and a space where…
Adweek brought two of the most salient topics in today’s brand marketing world together in a new event: DTC Meets ATV Summit, presented by Viacom and held at LinkedIn. Experts looked at how Direct-to-Consumer marketers are responding to rising ad costs and the growing need to find new channels via smart, internet-connected TV–with insights on…
While some may believe that millennials and Gen Z might prefer shopping digitally, the contrary actually appears to be true. When Walmart recently stopped selling handguns and handgun ammunition, the move was in reaction to the mass shooting at its El Paso, Texas, store last month. But it also probably had to do with the…
If you had lived in New York City three decades ago and spent some time in Central Park, you might have chanced upon a slender, bookish-looking man named Naoto Ohshima. And if you had perchance run into him, you’d have influenced the course of video-game history. It was 1990. Ohshima, an artist for Sega, had…
Subscribers to Hulu’s ad-free plan pay twice as much as limited ad customers each month to avoid commercials. If they watched the service’s original comedy Four Weddings and a Funeral, though, they still saw an ad for Hotels.com. In an episode where a faux reality TV show sponsors a wedding between two characters, a reality…
Adweek honored the fastest growing agencies of the year at LinkedIn. Presented by Resulticks, panelists shared career insights, talked about the evolving narrative of agencies, and discussed the changing needs, challenges as well as expectations of marketers. Honorees across categorizes also enjoyed an awards ceremony and networking cocktails. [kickout id=”1?] [kickout id=”2?] [kickout id=”3?] [kickout…
Kai Lawson never anticipated a career in advertising. After working as a college rep for record labels, Lawson–now associate operations director at Essence–assumed her next step would be in the music industry. Instead, a recruiter from Wunderman reached out about a junior project management position, which she started in June 2011. “I was a complete…
Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it’s not enough to have a superior product. Brands need to make their websites deliver, too. According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a very important driver behind their purchase decisions. And they…
Whether you’re working at a New York hedge fund and dreaming of a life dedicated to fly fishing or you’re one of the world’s most ambitious athletes looking for a humbling way to reset your aspirations, there’s always value in shifting your perspective. In a new series of longform spots for gear brand Yeti, director…
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