Oct
03
Thinx: MENstruation
Posted in: Uncategorized
Oct
03
Nextdoor: Here’s How to Bookmark a Post
Posted in: UncategorizedDid you know that Nextdoor allows you to save posts to an in-application bookmarks section, so that you can quickly see them again later on? Our guide will show you how this works. Note: These screenshots were captured in the Nextdoor app on iOS. Also note, certain kinds of posts cannot be bookmarked, such as…
Oct
03
Why Latinx Is the Perfect Label for a Generation Rooted in Defiance
Posted in: UncategorizedThe youngest Latinx millennial is 23 years old. She was 12 when America elected a black president and 13 when a Latina was confirmed to the Supreme Court. She was also 16 when Dreamers were given a shot at staying in America lawfully and when cannabis was legalized in two states. She was nearly consenting…
Oct
03
Marca de cerveja lança disco de vinil criado com plásticos que poluíram oceanos
Posted in: Uncategorized
Uma nova campanha da marca de cerveja britânica Sharp’s Brewery resolveu alertar para o perigo da poluição dos oceanos de um jeito pra lá de artístico. Ao invés de mostrar os mares do planeta ameaçados pela abundância de materiais poluentes, a companhia reaproveitou uma parte dos plásticos descartados nas águas para conceber um disco de …
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Oct
03
Burger King: King Deal Menu For Only €4,95
Posted in: Uncategorized
In October, the KING DEAL menu at €4.95 will be the highlight of BURGER KING® Belgium.
In a very rough and slapdash Buzzman’s campaign, the brand clearly states that they’ve made “an effort on the price, nott on the ad”. Hence, we’re not going to make an effort to tell you much about it either, we’ll let you go and enjoy it on-site. The campaign can be seen nationally OOH end on digital and social media as of 1st October.
Oct
03
AXA: See The Bigger Picture
Posted in: Uncategorized
The impact of the founding fathers of Nigeria remain enduring even after they are long gone. AXA’s insurance plans give customers this same enduring value; helping them remain influential in the lives of their families and loved ones while they are here and even more when they are gone. On Independence Day, we made that connection. We made them see the bigger picture.
Oct
03
Sprite: Stay Fresh
Posted in: Uncategorized
Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people’s lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Oct
03
Glendfiddich: Grand Cru
Posted in: Uncategorized
Creative agency, Space, has created a new advertising campaign to promote the launch of Glenfiddich Grand Cru across the USA. The campaign features print and digital ads as well as major out-of-home executions focused on Los Angeles and New York City.
Oct
03
Adidas: New Adidas Hardwired
Posted in: Uncategorized
After the campaign for adidas Originals Falcon with Kylie Jenner directed by Glassface, and the campaign for the Nite Jogger directed by Jules Renault – Left Productions has produced for adidas soccer Paris an interactive digital campaign for their new line of sneakers titled “Hardwired”. With Cedric Dubourg directing and Noah Sato concepting, the campaign aims to position the new product line in a sportful and competitive universe by recreating a strong connection to youth and urban culture. That is why we have chosen to highlight players, Tango League (amateur football league curated by adidas Paris), in the iconic places of neighborhood life: a city stadium and a grocery store. The film is broken into 4 sequences highlighting each pair, with the global tag line: “show us you can do with the shoes or give them back.”
Oct
03
Tikkurila: Endangered Colors
Posted in: Uncategorized
A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species. As species go extinct, unique colors are forever lost. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.
Oct
03
World Health Organization: New World, Better Smile
Posted in: Uncategorized
Better Life With Better Teeth
Oct
03
La Nueva Michoacana: LNM Music
Posted in: Uncategorized
Your favorite ice cream and some good music are medicine for the soul. And if each one on its own is capable to renew our spirit, to emotionally rescue us from any inconvenience at least for a pleasurable instant, then together are like an oasis instant happiness. This Campaign for the Nueva Michoacana evokes the sensorial experience of combining both stimuli; flavor and melody. The elegant and clean design sets this graphic campaign apart from the competition. The young tone without pretensions becomes close and agreeable. The slogan “The Bright side of everyday” offers as a much a believable promise as a declaration, from a brand that knows to be on the right side of everything good that could happen to you any day of your life.
Oct
03
News of the Impeachment Hasn’t Affected Most Brands’ Suitability Strategies—Yet
Posted in: UncategorizedAmerican news outlets are going to be busy over the next couple of weeks. After receiving a complaint from a whistleblower, the House of Representatives has launched a formal impeachment query into whether President Trump asked the Ukrainian president to investigate the son of potential future political opponent Joe Biden. Quick history lesson: In terms…
Oct
03
Airports and Stadiums Could Push Cashierless Retail Out of Its Sophomore Slump
Posted in: UncategorizedReports emerged this week Amazon is in talks to bring its cashierless Amazon Go technology to airports, movie theaters and baseball stadiums–a move that could help the ecommerce giant really hit the gas in terms of brick-and-mortar expansion, which has been slower than initially anticipated. A spokesperson said Amazon does not comment on rumors or…
Oct
03
Reese’s, Neil Patrick Harris Open the Doors to an Interactive Trick-or-Treat House
Posted in: UncategorizedReese’s teamed up with Neil Patrick Harris on It’s A LIVE, an interactive trick-or-treat house for Halloween. Starting this week, fans can go to Harris’ Facebook or Instagram pages to vote on which elements would be the scariest to include in the house. They can then return Oct. 24, when they can choose the path…
Oct
03
Apple derruba aplicativo utilizado por manifestantes de Hong Kong para rastrear polícia
Posted in: Uncategorized
Os confrontos entre a polícia chinesa e os manifestantes de Hong Kong já perdura há um tempo, Durante os conflitos, os protestantes tem se notabilizado pela criatividade na forma como planejam e executam seus atos – em setembro, por exemplo, foi descoberto que eles utilizavam aplicativos de conversa offline para planejar os eventos. Com o …
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Oct
03
Amazon enfim lança versão da Alexa que fala português
Posted in: Uncategorized
A Amazon finalmente lançou uma versão da Alexa, sua assistente doméstica, que fala o português brasileiro. A assistente já estava disponível em quinze países diferentes e chega agora ao Brasil durante uma época em que a Amazon investe na expansão pelo mercado brasileiro. Em setembro, a Amazon já havia lançado seu Amazon Prime no Brasil, …
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Oct
03
Corte europeia determina que Facebook é obrigado a deletar postagens ilegais de sua plataforma
Posted in: Uncategorized
Instância suprema do sistema judiciário do continente, o Tribunal Europeu de Justiça determinou essa semana que o Facebook poderá ser obrigado a policiar e remover qualquer conteúdo ilegal. A decisão vale não só para o território europeu, mas para todo o mundo. Os responsáveis pela decisão afirmam que o Facebook e demais plataformas de redes …
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