Hasta La Creative!

Com a chegada do Disney+, o serviço de streaming da Disney que começa a operar nos Estados Unidos no próximo mês, a gigante detentora de empresas como a Fox e a Marvel Studios tomou uma medida um tanto quanto radical, mas compreensível: o conglomerado acaba de banir propagandas da Netflix de todas as suas plataformas, …

O post Disney proíbe veiculação de propagandas da Netflix em seus canais apareceu primeiro em B9.

Batwoman is set to premiere on The CW Sunday, and the broadcast network teamed up with Snapchat on a set of four augmented reality lenses to welcome the heroine to the airwaves. The CW/Snapchat Snapchat users in the U.S. will have access to the four Batwoman lenses. A landmarker lens, available through Oct. 8, will…

Facebook revealed details on a host of accounts removed for coordinated inauthentic behavior. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the social network uncovered three separate operations: One originated in the United Arab Emirates, Egypt and Nigeria, while the other two were established in Indonesia and Egypt. He added that…

Earlier this week, Partners+Napier named Courtney Cotrupe as its new chief executive, as Sharon Napier steps into a chair role after 15 years leading the agency she founded. Napier will also take on a global leadership role for parent company Project Worldwide. At the same time, Cotrupe hired Rob Kottkamp as the agency’s chief creative….

A new coalition across industries aims to educate people on the role (and importance) of democracy and what that type of government could, and should, be. The so-called Purple Project for Democracy has been more than a year in the making. What started as a phone call 19 months ago among concerned parties about the…

As eleições presidenciais de 2020 dos Estados Unidos se aproximam a passos largos, com a promessa das redes sociais estarem bastante envolvidas nos rumos da votação que decidirá o novo ocupante do posto federativo máximo do país. Mas enquanto outras plataformas já se preparam para o verdadeiro tsunami publicitário e midiático que será o período …

O post TikTok passa a banir anúncios políticos de sua plataforma apareceu primeiro em B9.

In recent years, the move to consuming less alcohol or lower alcohol products has taken shape. Generational changes are partly at play as millennials eschew the booze-infused cultures of their parents and grandparents. With that in mind, a burgeoning “sober curious” movement has begun. Bars dedicated to non-alcoholic socializing have popped up, and brands, long…

It’s been several years since brands and agencies were made aware of the size of digital advertising’s fraud issue. Despite increased scrutiny from ad buyers and efforts across the industry to filter out nonhuman traffic, fraud persists. While many are aware of the problem, very few have a deep knowledge of fraud, much less about…

Os esforços de expansão do Airbnb nos últimos não tem passado batido na mídia, conforme a plataforma de aluguel de quartos vem buscando se consolidar no mercado como a primeira opção quando o assunto é experiências de viagem. O que talvez ninguém esperasse, entretanto, é que a companhia ia se aventurar ao pé da letra …

O post Agora você pode reservar uma experiência com bichinhos no Airbnb apareceu primeiro em B9.

(TrendHunter.com) This month, the October 2019 luxury trends explore many different ways to elevate an experience or product for consumers. Some of the approaches include using premium materials to construct several…