Daily newspapers in Australia had a powerful way of showing their advocacy for press freedom–by not showing everything. The front pages on Monday were heavily redacted in a stunt to show the need for independent reporting. Australia’s Right to Know, a coalition of media organizations and advocacy groups that was established about a decade ago,…
In an age guided by engagement metrics, clicks, likes and follows, I find myself returning to a lesson that I learned early on in my career. As a marketer, your job is to listen to your consumers, and above all else, understand their needs, wants and motivations. Our world is dominated by performance marketing like…
As programmatic advertising has increasingly become the norm for brands, both SSPs and DSPs have added more tools for helping marketers price bids. Recently, bid shading has become a popular method for helping marketers save money by setting bid prices in first-price auctions. What bid shading does is use an algorithm to automatically tweak the…
Our 2019 rankings of the most influential players in media, marketing and pop culture are here! On this week’s episode of Yeah, That’s Probably an Ad, we talk about who made the 2019 Adweek Hot List and why. Plus, TV/Media editor Jason Lynch weighs in on the timelessness of Friends; publishing editor Sara Jerde discusses…
Dois anos depois da passagem dos furacões Irma e Maria, Porto Rico ainda lida com as consequências causadas pelos estragos das tempestades à indústria do café, que é uma das bases da economia do país. Para mostrar como o país tem se recuperado, a Nespresso convidou os atores George Clooney e Lin-Manuel Miranda para mostrarem …
O post Nespresso convida George Clooney e Lin-Manuel Miranda para mostrarem recuperação de Porto Rico apareceu primeiro em B9.
O bloqueio criativo atinge milhões de profissionais todos os dias e desfazê-lo não é exatamente a tarefa mais simples. Sendo dona de uma série de softwares que é dedicado às mais variadas áreas da criação, a Adobe resolveu conceber estratégias para ajudar o usuário nestas horas de aperto – e a próxima ação envolve a …
O post Função da Adobe permite que Alexa ofereça frases inspiradoras para desfazer o bloqueio criativo apareceu primeiro em B9.
Get more. It’s Boost Mobile’s call to action. This is how 180/LA takes the brand’s strategic underpinning and turns it into something more, commercially speaking. Boost Mobile—We’re not Dr. Pepper, but we can dance. Boost Mobile—Stop gambling with other carriers. Boost Mobile—Our commercials aren’t annoying, the cost of cell phone service is. Hmmm…I feel like […]
The post Get More (of What You Want) from Boost Mobile appeared first on Adpulp.
It’s been more than two years since Hurricanes Irma and Maria hammered Puerto Rico, causing long-lasting devastation to the U.S. territory’s people and economy. Severely mauled by the storms was the island’s coffee industry, which has struggled to recover due to a combination of daunting factors, including the long and labor-intensive process needed to grow…
Como manifesto em defesa da preservação das praias do Nordeste atingidas por um vazamento de óleo, o time do Bahia usará um uniforme especial na partida contra o Ceará, que acontece nesta segunda-feira, 21/10. A camiseta traz manchas escuras, que simulam as manchas de óleo encontradas em diversas praias do país. O time também vai …
O post Bahia usa uniforme com manchas de óleo em defesa das praias do Nordeste apareceu primeiro em B9.
Entre as diversas iniciativas que vem promovendo para consolidar sua nova imagem como um sistema operacional para o dia-a-dia, o Uber tem prestado uma atenção especial na dinâmica dos aeroportos. Só este ano, a companhia testou em cidades específicas itens como quiosques que permitem reservar viagens sem o uso do smartphone e filas de espera …
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NASA teamed up with high-tech experiential solutions provider Luster on a custom-built 3D mosaic sculpture that will be displayed at the 70th International Astronautical Congress (IAC), being held at the Walter E. Washington Convention Center in Washington, D.C., today through Thursday. The sculpture, Artemis Generation, represents NASA’s Artemis lunar-exploration program, which is aiming to send…
Having produced software for creative types since its Illustrator product debuted in 1987, Adobe has created a new skill for Amazon’s Alexa that it hopes will be similarly inspiring. The software company hopes creatives and aspiring creatives alike will use the Adobe Inspiration Engine voice skill, which launched today, to burst through creative blocks like…
Chances are you’ve seen the caption “Instagram vs. Reality” on social media. While the first photo is typically picture-perfect, the second attempts to inject some realness (and humility) into the situation. For instance, parents often use the caption to show off a photo of their child smiling and looking directly the camera … followed by…
Seguindo a onda de redes sociais que têm adotado o modo escuro como uma opção, o Facebook também começou os testes em sua plataforma. Em maio, o Facebook já havia anunciado que a plataforma passaria por um redesign, acrescentando o modo escuro para o site e os aplicativos móveis. Os testes começaram em agosto para …
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Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal operations, the Menlo Park, Calif., giant at one point beta tested analytics to track app…
We haven’t heard as much about it lately, but audio, especially ASMR, has had a moment over the past few years. From beer sounds featuring Zoe Kravitz to some genuinely bizarre things like 60 minutes of grilling meats for Applebee’s and Lynx’s, er, valiant effort to use the technique to illustrate “manscaping,” there have been…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The 2019 Hot List: The Digital, Publishing and TV…
Hirsh London, the Mayfair luxury jewellery house, has launched a new brand identity ahead of its 40th anniversary in 2020, created by Williams Murray Hamm (WMH).
Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia, who have grown the brand into a thriving company that is anchored in the heritage of London jewellery houses, combined with wit, technical innovation and contemporary appeal.
WMH was appointed to created a strong, bold and clearly defined brand identity and campaign to capture the attitude and quintessential Britishness of the business through completely new creative work across print, environment, and digital platforms.
Hirsh London is one of the capital’s most respected jewellery boutiques. Its speciality lies in its large variety of rare, unusual, natural coloured gemstones which Jason and Sophia Hirsh go to extraordinary lengths to source. Each of their one-of-a-kind pieces are designed around a central gem and entirely handmade in the brand’s London atelier.
Hirsh London has been championing natural coloured gemstones for forty years and is now at the forefront of a movement towards bolder, more colourful designs, particularly in the engagement ring market. This, alongside their personalised service and exquisitely handcrafted bespoke designs, has established them as the leading authority on rare and unusual jewellery.
WMH was introduced to Hirsh by a former client and won the project through a chemistry meeting and subsequent competitive proposal. Its creative input stretches across advertising in European and Chinese markets, and a new brand identity across packaging, website and collateral.
Garrick Hamm, WMH’s Creative Director, says “Hirsh London designs and produces the most exquisite and joyous jewellery using natural coloured stones.
They are immensely creative and have a wonderful Britishness to them. Our new brand campaign captures their spirit at the same time as giving them visibility and cut-through in a sea of mainstream, luxury jewellery sameness”.
“We were impressed with the creative direction that WMH took. They understood the very personal nature of our business, the care we put into selecting each of our gemstones, and our commitment to excellence in craftsmanship. We also liked their ethos of working with one company in each industry, rather than specialising in one sector.
This has enabled them to come up with a fresh approach in fine jewellery marketing, which we are confident will carry our business forward as it continues to grow into one of London’s most respected jewellery houses.” Sophia Hirsh, Managing Director, Hirsh London.
Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed.
Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel.
The new approach to road danger reduction communications moves away from traditional shock tactics, prompting drivers to think differently about their speed by reframing it through the eyes of those closest to them.
New research, commissioned by TfL, has identified that two thirds of car passengers have felt uncomfortable with speed when driven by a friend or family member, and almost 30 per cent of car passengers, would feel uncomfortable asking a friend or family member to slow down.
This worrying statistic suggests that many drivers may be driving in London unaware that they are driving at an unsafe speed and that their passengers feel uncomfortable about this.
103 people have tragically died on London’s roads already this year and analysis by TfL of historical casualty figures recorded by the Police suggests that speed accounts for 37 per cent of all deaths and serious injuries. Collision data from around the world is very clear. It shows that the faster a vehicle is travelling; the more likely a collision will occur because the driver has less time to react, stop or avoid the collision; and the more severe an injury resulting from the collision will be.
While many people driving may feel they are driving safely by adhering to speed limits, their speed may be considered unsafe due to other factors, such as being near to a school, a busy location with many other road users, weather conditions, turning at a junction or driving over or through speed restrictions too quickly.
The TV spot shows this all too often reality, with the camera focusing on the passengers in the car; children and adults with an internal monologue. The reactions on their faces perfectly highlight the insight that even if the driver isn’t watching their speed, everybody else is.
Similarly a powerful out of home print campaign features close up shots of passengers in the car; their eyes wide.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
