Snapchat Introduces Creative Kit for Web

Snapchat is extending its Creative Kit, which enables its users to share media from outside applications, to the web. Creative Kit for Web enables publishers and brands to add Share to Snapchat buttons to their websites (mobile and desktop), enabling Snapchatters to easily share content via the messaging app. Snap Inc. said each Snap shared…

For These 7 Companies, Hispanic Heritage Month Is More Than Just a 30-Day Commitment

Hispanic Heritage Month may have come and gone, but the impact of what it means is far from over for some companies. The celebration, which takes place Sept. 15 to Oct. 15 every year, began as a weeklong event that President Lyndon B. Johnson enacted into law in 1968. By 1988, a proposal to extend…

Google quer ensinar inteligência artificial a identificar cheiro das moléculas

Já faz tempo que a humanidade conseguiu fazer softwares de inteligência artificial aprenderem sentidos como visão e audição, mas o olfato ainda está para ser obtido pelas máquinas. Não que não exista gente querendo fazer isso acontecer, porém, a exemplo do Google que agora tem uma divisão de tecnologia dedicada à missão de ensinar IAs …

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Environmental Pillar: Wrong Track

Environmental Pillar: Wrong Track

“Every gun that is made, every warship launched, every rocket fired signifies, in the final sense, a theft from those who hunger and are not fed, those who are cold and are not clothed. This world in arms is not spending money alone. It is spending the sweat of its laborers, the genius of its scientists, the hopes of its children. The cost of one modern heavy bomber is this: a modern brick school in more than 30 cities. It is two electric power plants, each serving a town of 60,000 population. It is two fine, fully equipped hospitals. It is some fifty miles of concrete pavement. We pay for a single fighter plane with a half million bushels of wheat. We pay for a single destroyer with new homes that could have housed more than 8,000 people. This is, I repeat, the best way of life to be found on the road the world has been taking. This is not a way of life at all, in any true sense. Under the cloud of threatening war, it is humanity hanging from a cross of iron.

Tim Hortons: Sid & Nate: Ask a Timbit

Video of Sid & Nate: Ask a Timbit

Target and Walmart Are Focusing on In-Store Ease for the Shorter Holiday Season

Halloween is one week away, but retailers are already looking ahead to the December holiday season–and all the shopping that comes with it. Target and Walmart revealed their plans for the holiday season this week, with both retailers looking to staff up and roll out seasonal promotions early to jump ahead of the holiday season….

Witness the World’s Most Intense Gala in Star-Studded Campaign for WWE 2K20 Video Game

For nearly 63 years, the WWE has been able to sell family-friendly violence, blending sportsmanship with high theatrics and sequined speedos. The company has also tendered the careers of some of our biggest cultural figures, from the late Andre the Giant to action film staple Dwayne “The Rock” Johnson. While it’s fun (and stressful) to…

Twitter tem queda nas ações depois de mostrar resultados abaixo do esperado para o terceiro trimestre

O Twitter está passando por um dia difícil. As ações da empresa sofreram uma queda de mais de 20% depois da divulgação dos seus resultados referentes ao terceiro trimestres de 2019. A Twitter Inc. divulgou ganhos e receitas abaixo do esperado. A base de usuários do Twitter, medida em usuários ativos diários, cresceu 17%, somando …

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Right to Clean Air Platform: No Life Without Green

Right to Clean Air Platform Print Ad - No Life Without Green

Göteborg Film Festival: 50/50 Vision

The Göteborg Film Festival would like to start the gender parity year of 2020 by implementing what everyone is talking about: an equal program at a major international film festival. During the 2020 Göteborg Film Festival we will show 200 films by men. We will also show 200 films by women. We believe that allows us to see the most from the world. https://goteborgfilmfestival.se/en/5050vision

Video of 50/50 Vision – Göteborg Film Festival 2020

Volkswagen: STORMS

Volkswagen Print Ad - STORMS
Volkswagen Print Ad - STORMS
Volkswagen Print Ad - STORMS

THE IDEA SHOWS THE POWER OF THE MOST POWERFUL PICKUP OF THE BRAND. IN HIS THREE ADVERTISEMENTS IT FOCUSES ON A DIFFERENT SURFACE. DIRT, SAND AND SNOW.

Surfers Against Sewage: Undiscovered Creatures

‘UNDISCOVERED CREATURES’ Surfers Against Sewage uses real deep-sea recordings of unknown creatures we may be killing in eerie new radio campaign. Created by M&C Saatchi London, the work features real deep sea hydrophone recordings of unexplained underwater sounds, considered by many experts to be proof of large, undiscovered sea life. They end by asking the question; are we killing what we’ve yet to discover?

Video of SAS: The Upsweep

Video of SAS: The Bloop

Video of SAS: The Julia

Alcaldia de Barranquilla: Sin FaceApp

Alcaldia de Barranquilla Integrated Ad - Sin FaceApp
Alcaldia de Barranquilla Integrated Ad - Sin FaceApp

Challenge Barranquilla’s Government would like to display the great management that has been done with the elder community of the city, in a way that doesn’t look like a administrative report from a government entity. Idea Without Face App appears as an opportunity to show people in the present, without altering how time passes by. An Idea that reflects the joy of the elders from Barranquilla with positive results for their citizens. Results This Idea have reached more than 9,678 elders from 2016 to 2019, with benefits in health, nutrition, recreation, psychosocial attention, prevention and productivity workshops among others. This idea has exceeded by 36% the coverage established in the Government´s Development Plan, with a participation of about 8,425 adults, in the course of the year. But the most relevant and significant of all, are not the digits; is in the smiles and the thrill to continue living and enjoying life until the end, without technology that forwards time, just letting the hours and days pass with the best attitude.

Talent.io: The Wrong Place

It really comes down to asking yourself: am I doing something meaningful/fun/challenging? If the answer is “yes” – that’s perfect. Otherwise, talent.io is committed to helping you get the tech job you deserve !

Video of Talent.io – The Wrong Place (UK version) – Left Productions

Twitter Blames Ads Product Issues, Seasonality for Sluggish Q3 Revenue

Problems with revenue products–like Twitter’s mobile application promotion offering–will naturally impact the bottom line, as the social media platform found out during the third quarter of 2019. The social network today reported Q3 revenue of $824 million during the period, up 9% year over year, but admitted that it “encountered a number of unexpected headwinds”…

Viacom’s Gambles Have Led to Major Gains

Viacom is proving that it’s anything but stale. Sean Moran, who spearheads ad solutions for the broadcaster, said Viacom is just getting started. Moran spoke at Adweek’s Convergent TV Summit on Tuesday, walking through the company’s two-year journey in pivoting from a linear-based broadcaster to one that embraces cord-cutting–and all things addressable. According to Moran,…

Coca-Cola and PepsiCo Top List of Worst Plastic Polluters

“I’d Like to Buy the World a Coke” is among Coca-Cola’s most famous slogans, but all those plastic bottles have added up to make the soft-drink company the world’s top plastic polluter for the second year in a row. That’s according to a waste audit organized by the environmental group Break Free From Plastic, an…

Sabor e Sabor Online order: Don't let hunger freeze you

Print
Sabor e Sabor

Sabor e Sabor is a frozen food industry and you can now order online through their website.

Advertising Agency:LCT, Curitiba, Brazil
Creative Director:Ricardo Tramontini
Art Director:Ricardo Tramontini
Copywriter:Junior Cardoso

Helly Hansen: Tested by Mountains


Film
Helly Hansen

When the mountain tests you, trust will set you free.

Advertising Agency:Grey, London, United Kingdom
Creative:Christine Jensen, Thorbjørn Kragh Liljegren
Director:Thorbjørn Kragh Liljegren, Chris Patterson
Creative Director:John Patrick-Racle
Account Director:Jamie Hamill
Business Director:Tim Rogowski
Editor:D-Fran
Colourist:Ben Rogers
Sound Engineer:Liam Conwell
Producer:Luke Mortimer
Planner:Lee Barber, Gemma Bardsley
Josh Haskins:Producer, Warren Miller Entertainment
Warren Miller Entertainment:Chris Patterson
Original Music:WMP Studios
Camera:Colin Witherill
Drone:Colin Witherill
Stills:Cam McLeoud

Greenpeace: EarthApp

PR, Online, Mobile
Greenpeace

Campaign launched by Isobar Moscow and Greenpeace Russia in which with the help of fake app EarthApp we “aged” popular places on the Earth to draw people’s attention to serious climate issues and global warming.

Nobody cares about ecological issues until he sees touchable effect. To reach the goal we used the hype around the FaceApp – popular app, which ages the user’s face. Together with Greenpeace Russia in July 2019 we introduced the EarthApp – in 24 hours we faked the app-launch which “ages” the Earth. We showed the possible future of 6 recognizable places of Russia if we don’t stop the climate change – Moscow, St. Petersburg, Sochi, Baikal, Siberia, the Arctic – and published them on Greenpeace Russia Instagram account.

Advertising Agency:Isobar, Moscow, Russia