AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront

Ad inventory purchased in this year’s upfront has barely begun to make it on air, but AMC Networks is already laying the groundwork for 2020’s negotiations. The company is unveiling a new trade marketing campaign today–its first featuring all five network brands–which incorporates quotes from fans as a way to remind buyers and brands that…

She Walks In Beauty, Like the Night

It’s hard to see details in the dark. But it’s not as hard when you’re equipped with the discreet low-light capabilities of Leica SL camera using M lenses. Shots spoke to director Barney Cokeliss about his evocative nocturnal journey set to Lord Byron’s “She Walks in Beauty,” and scored by Finnish composer, Anne? Kulonen. We […]

The post She Walks In Beauty, Like the Night appeared first on Adpulp.

Our 8 Biggest Questions About HBO Max Ahead of Its Investor Day

With a hefty slate of originals and library content, HBO Max–WarnerMedia’s upcoming streaming service–is shaping up to be one of the larger and more ambitious new entries in the space. But while HBO Max has been releasing news about its programming on a daily basis, there are still lots of questions about the upcoming service…

We Have Questions About HBO Max; Paris 2024 Logo Misses the Mark: Monday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We Have Questions About HBO Max There’s a lot…

AT&T Announces New Corporate Governance Plan in Response to Activist Fund

After criticism from Elliot Management, AT&T said Randall Stevenson would remain as C.E.O. for another year.

Right to Clean Air Platform: No Life Without Green

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Right to Clean Air Platform

 

Advertising Agency:TBWAIstanbul, Turkey
Chief Creative Officer:Ilkay Gurpinar
Executive Creative Director:Volkan Karakasoglu
Creative Group Head:Orkun Onal, Mesut Koçarslan
Art Director:Gizem Arl?
Copywriter:Taygun Ta?ç?
Producer:F?rat K?l?ç
Retoucher:KLOBB, Alper Sumer

The Advertising Industry Has a Problem: People Hate Ads

Ad-blocking consumers and cost-cutting clients make for “dangerous days for advertisers,” according to a new report.

Disney Is New to Streaming, but Its Marketing Is Unmatched

The company’s synergistic approach — think trailers playing on TVs in 22,000 Disney World hotel rooms — has made Disney Plus known to millions.

Nuevocentro Shopping: Buyer


Film
Nuevocentro Shopping

“Buyer” is a love story between mother and daughter.

Advertising Agency:McCann, Montevideo, Uruguay
Director:Nicolás Zabaleta
Executive Producer:Andrés Pepoli
Creative Director:Sebastián Genolet
Account Manager:Leonardo Coito
Producer:Sofía Damiano
Director Of Photography:Claudio Mazzuchi
Gaffer:Becho
Electrics:Matías Canzani, Joel Richard
Art Direction:Laura Santos
Costume Designer:Sofía Beceiro
Hair And Makeup:Agustina Pérez
FX Animation:Martín Acuña

Nuevocentro Shopping: Apprentice


Film
Nuevocentro Shopping

Apprentice is a story of overcoming past fears in pursuit of future success.

Advertising Agency:McCann, Montevideo, Uruguay
Production:APa! Films
Director:Enzo Casiraghi
Executive Producer:Andrés Pepoli
Production Manager:Nicolás Zabaleta
Production Assistant:Santiago Cabezudo
Creative Director:Joaquín Corbo
Producer:Sofía Damiano
Account Manager:Leonardo Coito
Director Of Photography:Mauricio Acosta
Gaffer:Agustin Fernandez
Electric:Joel Richard
Art Direction:Laura Santos
Art Direction Assistant:Paula Domínguez
Costume Designer:Sofía Beceiro
Hair And Makeup:Valentina Laguardia
Color:Pedro Carzoglio

Digga8: Pink Stories

Online
Digga8

Instagram stories have a 50.4% female audience, so we created stories to teach self-examination against breast cancer. At the end of the sequence, we show a video step by step, following the same movements of the previous stories. A simple story sequence turned into a life-saving tutorial.

Advertising Agency:Digga8, São José do Rio Preto, Brazil
Creative Director:Danilo Assis
Art Director:Vitor Borsato, Faustino Carmona
Copywriter:Gustavo Batista
Producer:Vinicius Gabriel

Reebok: Reebok To Go


Media
Reebok

Major European cities like Stockholm are being invaded by electrical scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, they are electric (sustainable) and contributes to less congestion on the roads. However fresh research in Sweden show that only 2 in 100 journeys actually replace cars. In almost all other cases the scooter replaces people walking. So, even though its still faster, is not cheaper or more sustainable. And, more importantly it contributes more people moving even less which in turn affects people’s health. And fresh statistics from the WHO shows that less and less people get enough exercise. Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok-to-go there is no excuse. Reebok-To-Go works in a similar way to rental scooters. The shoes are equipped with a QR-Code you simply scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map. Reebok-To-Go is a reminder of the importance to get your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction.

Advertising Agency:M&C Saatchi, Stockholm, Sweden

The National Lottery: Your Numbers Make Amazing Happen!


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The National Lottery

 

Advertising Agency:adam&EveDDB, London, United Kingdom
Group Executive Creative Director:Ben Tollett
Chief Creative Officer:Richard Brim
Creative Director:Ted Heath, Paul Angus
Copywriter:Ted Heath
Art Director:Paul Angus
Planners:Heather Alderton, Thomas Keane, Henry Kozak, Stuart Williams, Beth MacKenzie
Ceo:Mat Goff
Managing Partner:Sam LeCoeur
Business Director:Loella Collier
Account Director:Sam Perez
Account Manager:Renee James, Elliot Handler
Designer:King Henry
Typographer:King Henry
Production Company:Partizan
Producer:David Stewart
Director:Michael Gracey
P.:Pau Castejon
Editor:Ben Harrex
Post Production:1920
Post Producer:Emma Shuter
Vfx Supervisor:Bill Mcnamara, Ludo Fealy
Colourist:Kai, 1920
Music Supervisor:Theodore
Audio Post Production:750mph
Soundtrack Name and Composer:THREE IS THE MAGIC NUMBER

Volkswagen: Storms

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Volkswagen

Advertising Agency:Geometry Global, Buenos Aires, Argentina
Photo Studio:Wallace
Retouch:Lucas Belintende
CCO:Tony Waissmann
Creative Dirtector:María Luján Donaire
Art Director:David Namer
Copywriter:Rodrigo Sarmiento
General Account Director:Georgina Roccatagliata
Executive Director:Agostina Del Campo, Joaquín Castineyras
Ceo:Karina Aiello
General Creative Director:Claudio Giovanelli Zaia

Figliulo & Partners: Media Planner

Competitive salary, fantastic benefits, unlimited PTO:

Figliulo & Partners:
The Media Planner will be responsible for developing and managing client media plans. You’ll perform analyses and provide recommendations for all m…
New York City, New York (US)

Amazon is ‘Surprised’ the $10B JEDI Deal Went to Microsoft

Late Friday, the Department of Defense (DOD) announced Microsoft–not Amazon–is the recipient of a cloud contract reportedly worth $10 billion that’s been up for grabs for nearly two years. According to the New York Times, it’s a ten-year deal to modernize the military’s computer systems, much of which still operate on 1980s- and ’90s-era technology….

Top 30 Retail Ideas in October – From Cashierless Mini Supermarkets to Pick Up-Only Coffee Shops (TOPLIST)

(TrendHunter.com) As online shopping continues to disrupt the traditional retail model, the October 2019 retail trends reveal that many brands are finding new ways to make their brick-and-mortar stores work….

13 Halloween Decor Ideas – From Witch-Inspired Incense Burners to Eclectic Owl Figurines (TOPLIST)

(TrendHunter.com) These Halloween decor ideas range from witch-inspired incense burners to eclectic owl figurines. Standouts include the Target Halloween Decor Collection 2019 which consists of artisan figurines,…

Giuliani, Overheard Talking About Need for Cash, Mistakenly Calls NBC Reporter

“The problem is we need some money,’’ Mr. Giuliani says on the call. Then he adds: “We need a few hundred thousand.’’

Emilio Nicolas Sr., 88, a Creator of Univision, Dies

Mr. Nicolas and four other investors expanded a single San Antonio television station into what became a Spanish-language broadcasting juggernaut.