How Cannabis Brands Are Navigating the Vaping Health Crisis

Amid a Centers for Disease Control and Prevention investigation into the safety of vape pens, and threats by Donald Trump of a federal ban on all flavored vaping products (New York and Michigan have already taken action), national attention has turned to the cannabis industry. Six people have died and some 380 people have contracted…

Netflix lança trailer de “Irmandade”, nova série brasileira estrelada por Seu Jorge

A Netflix Brasil divulgou hoje o primeiro trailer de “Irmandade”, sua mais nova produção nacional que conta com Seu Jorge no elenco. E pela prévia, a série ambientada nos anos 90 promete mergulhar fundo no sistema carcerário brasileiro para mostrar o nível de desigualdade social da época – confira acima. A trama acompanha Cristina (Naruna …

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GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences

GroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and “assist in developing their audience planning and media strategies accordingly.” Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom are joining the collective effort, which GroupM has dubbed the New Majority Ready Coalition. New Majority Ready…

Nielsen Social Content Ratings Adds Instagram to Talent Promotion Measurement Mix

The Nielsen Social Content Ratings now measure talent’s promotion of television shows across Instagram, in addition to Facebook and Twitter. Nielsen said in a release that the addition was made possible by Instagram’s recent enabling of creator account measurement via its Graph API (application-programming interface). The company added that the update enables Nielsen Social Content…

Connected Smart Cities: mesmo tornadas inteligentes, as cidades ainda pertencem às pessoas

Ao longo dos últimos dois dias, o Connected Smart Cities 2019 buscou mostrar ao diversos executivos e engravatados de plantão que o futuro representado nas cidades inteligentes não só já é uma realidade palpável como deve ser pensada para o tecido social em que se insere. Isso vale não apenas para a área da mobilidade, …

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Google anuncia pacote de novidades com destaque para Google Pay sem cartão

Em evento hoje, 19/09, na Índia, o Google revelou uma série de novidades em diferentes linhas de seus produtos, incluindo um novo centro de pesquisa em Inteligência Artificial, o Google Lens com tradução para idiomas locais, um número de telefone falar com o Google Assistant e o pagamento via Google Pay sem vínculo a um …

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Viral App Highlights the Insensitive Logic of a System at the Heart of the Current AI Boom

As facial recognition software becomes inescapable in everyday life, the developers behind a new web app-slash-art project want to show people exactly how they look in the eyes of AI–and the revelations are often jarring. The tool, called ImageNet Roulette, detects human faces in any uploaded photo and assign them labels using ImageNet, an academic…

How the U.K.’s Fastest-Growing Plant-Based Food Brand Keeps Sustainability a Priority

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Adweek 2020: Behind the Brand Messaging of All the Presidential Candidates

As the 2020 presidential race heats up, candidates need to find ways to make a splash and stand out from a crowded field. Adweek spoke with branding and marketing experts about what each of the White House contenders has said so far with their logos, websites, slogans and music choices. Overall, the candidates have played…

Adweek’s Expanded Politics Coverage; Lay’s Redesign; A Gut-Wrenching PSA: Thursday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek’s 2020 Political Tracker This is a note from…

Over $2 Billion Has Been Raised Via Facebook’s Fundraising Tools

People have raised over $2 billion on Facebook to support people and causes that matter to them since the social network’s debut of fundraising tools in August 2015, including some $1 billion from birthday fundraisers alone. The social network reached the $1 billion mark last November. Vice president of product management Naomi Gleit said in…

Cox Media Group: Regional Sales Director

competitive:

Cox Media Group:
We offer a broad spectrum of smart media from programmatic to direct. Gamut provides comprehensive media solutions that optimize ad revenue for publis
Seattle, Washington State

24 Sustainable Beer Innovations – From Anti-Plastic Beer Packaging to Climate-Friendly Craft Ales (TOPLIST)

(TrendHunter.com) The need for environmentally conscious products has never been greater, and the alcohol industry is a leader in paving the way to a more climate-friendly future with the introduction of various…

Lee Salem, Champion of Quirky Cartoonists, Is Dead at 73

He nurtured an empire of influential comic strips, including “Cathy,” “Doonesbury,” “Calvin and Hobbes,” “The Boondocks” and “For Better or for Worse.”

Costa Rica’s Minister of Tourism Says Sustainability Provides a ‘Better Quality of Life’ for Tourists and Residents

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Housing Companies Sued for Age Discrimination Over Facebook Ad Targeting

Seven housing companies are facing a civil rights lawsuit for allegedly using Facebook’s ad-targeting options to prevent their advertisements from being seen by the social network’s older users. On Wednesday, Housing Rights Initiative (HRI) and Neuhtah Opiotennione, a 54-year-old woman from the District of Columbia, filed age bias charges with the D.C. Office of Human…

All the Writers’ Workshops

The big business of encouraging the words.

As 2020 Election Nears, Brands Must Weigh Getting Political

As we get closer to November 2020 and sort through who we want to occupy the White House, brands have to figure out how they’ll navigate those same choppy political waters. So far, fewer consumers said they felt like brands were becoming more political compared to when the same question was asked last summer, according…

Facebook Introduces a New Portal, Along With Portal Mini and Portal TV

Facebook is looking to kick-start sluggish sales for its Portal video-calling device with Wednesday’s introduction of three new models, as well as the addition of calling via its WhatsApp messaging application and making the devices available in more countries. The social network unveiled Portal in October 2018, with the flagship Portal device priced at $199…

Facebook Outlines How Brands Can Reach Today’s Consumers

As many direct-to-consumer brands can attest, advertising today is a completely different game than in years past, with rising customer acquisition costs and a crowded field of companies all trying to reach the same millennial audience. Even the social landscape is different from just a couple years ago, and a new Facebook report points out…