Sep
19
GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences
Posted in: UncategorizedGroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and “assist in developing their audience planning and media strategies accordingly.” Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom are joining the collective effort, which GroupM has dubbed the New Majority Ready Coalition. New Majority Ready…
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