Aug
19
B.blend: Time to Modernize
Posted in: Uncategorized
We rescued an icon from Brazilian advertising, the famous Sukita uncle to represent the modernity of the century: B.blend. But some behaviors still need to modernize.
Aug
19
James Corden to Remain as Host of ‘Late Late Show’ on CBS
Posted in: UncategorizedCBS said that it had extended Mr. Corden’s contract through 2022 for the network’s talk show, which airs at 12:30 a.m.
Aug
19
Slipknot Outsells Rick Ross for a No. 1 Album
Posted in: UncategorizedThe hard rock band used the now-common tactic of pairing an album with a concert ticket to aid sales.
Aug
19
How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers
Posted in: UncategorizedThe landscape is shifting quickly with regards to consumer data privacy. GDPR led to fines being levied against British Airways and Marriott for data breaches. Google has also been hit with penalties under the new regulations. With a maximum penalty of 4% of a company’s global revenue, this could result in multi-billion-dollar penalties for large…
Aug
19
TikTok: Here’s How to Add an Effect to a Video Before You Record
Posted in: UncategorizedDid you know that TikTok allows you to add a variety of “effects,” or lenses, to your videos before you record them? Our guide will show you how this works. Note: While you can also add effects to your videos after you record them, this guide is focused on the process of adding an effect…
Aug
19
Disney+’s Global Roll-Out to Begin the Same Day as the US Debut
Posted in: UncategorizedDisney’s forthcoming direct-to-consumer streaming service Disney+ will arrive in Canada and the Netherlands on Nov. 12, the same day the company is debuting its streaming service in the U.S., Disney said Monday. The planned expansion is the first step in the company’s plans to get Disney+ in most global markets within two years of the…
Aug
19
Publicis Groupe Continues Acquisition Spree by Obtaining Rauxa
Posted in: UncategorizedPublicis Groupe just made another major acquisition. Mere months after acquiring data company Epsilon for $4.4 billion, the holding company has announced the acquisition of full-service independent marketing agency Rauxa. “With the acquisition of Rauxa, Publicis Groupe is further delivering on the promise of driving one-to-one consumer engagement at scale for clients. The addition of…
Aug
19
TikTok Teamed Up With the ASPCA on a National Dog Day Initiative
Posted in: UncategorizedEvery day is National Dog Day in households that include furry friends, but the “official” date is next Monday, Aug. 26, and video-creation application TikTok teamed up with the American Society for the Prevention of Cruelty to Animals on the #PetBFF initiative. TikTok will donate $1 to the ASPCA, up to a total of $75,000,…
Aug
19
Confira o primeiro trailer de “The Morning Show”, série da Apple TV com Jennifer Aniston, Steve Carell e Reese Witherspoon
Posted in: Uncategorized
Já é possível conferir o primeiro trailer da aguardada série “The Morning Show”, a ser lançada pela Apple TV e baseada no livro do jornalista Brian Stelter, “Top of the Morning: Inside the Cutthroat World of Morning TV”. A Apple divulgou o trailer, que traz Jennifer Aniston como Karen Kessler, Steve Carrel como o jornalista …
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Aug
19
On the Adweek Podcast: The Global TV Industry Takes on Netflix
Posted in: UncategorizedAs Viacom and CBS announce plans to (re)merge, Adweek TV guru Jason Lynch is back on the podcast to tell us what this (and other big TV announcements in recent weeks) means for the future of streaming, including the big broadcast networks’ message about Netflix. We also look at the winners in this year’s Adweek…
Aug
19
Jeep Visits NBC’s Songland, Using Winning Songwriter’s Tune for New Campaign
Posted in: UncategorizedContestants on Songland have been showing off their songwriting skills on the NBC series this summer, penning original tunes that have caught the ear of recording star-guest judges like John Legend, Kelsea Ballerini and the Jonas Brothers. But this week the competitors have a new client: Jeep and its top marketing exec, Olivier Francois. The…
Aug
19
Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers
Posted in: UncategorizedCan brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the social network said this new option gives brand the security of transacting on a longer view, as well as the opportunity…
Aug
19
Canadá, Holanda, Nova Zelândia e Austrália serão os primeiros países fora dos EUA a receber o Disney Plus
Posted in: Uncategorized
A manhã desta segunda-feira (19) começou atarefada para a Disney no que consta assuntos relacionados a seu vindouro serviço de streaming, o Disney Plus. Há pouco menos de três meses de lançar o novo produto no mercado (e, por consequência, colocar em movimento uma nova corrida no meio) e em meio aos preparativos da D23, …
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Aug
19
Primeira série de Ryan Murphy na Netflix, “The Politician” ganha trailer
Posted in: Uncategorized
Já faz algum tempo que Ryan Murphy abandonou a Fox e fechou contrato de exclusividade com a Netflix para a produção de suas novas séries, mas só agora este negócio está rendendo seus primeiros frutos na forma de “The Politican”. O seriado satírico criado, produzido e escrito pelo homem responsável por sucessos como “Glee”, “American …
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Aug
19
Novo logo do Skype lembra bastante do Facebook Messenger
Posted in: Uncategorized
O Skype apresentou seu novo logo e a reação imediata do público foi comparar o redesign ao logo do Facebook Messenger. O novo logo projetado de acordo com o Fluent Design System, da Microsoft, inverteu as cores do antigo ícone, colocando o funco em azul e deixando a letra “S” agora na cor branca. A …
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Aug
19
Naruhodo #196 – Por que colecionamos coisas?
Posted in: Uncategorized
Bonecas. Carrinhos. Bolinhas de gude. Figurinhas. Selos. Cards. Action figures. Caixas de fósforos. Tampinhas de cerveja. Rolhas de vinhos. Arte. E por aí vai… Afinal, de onde vem esse prazer do ser humano em colecionar coisas? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (53min 21s) ======== …
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Aug
19
Paging Big Brother: In Amazon’s Bookstore, Orwell Gets a Rewrite
Posted in: UncategorizedAs fake and illegitimate texts proliferate online, books are becoming a form of misinformation. The author of “1984” would not be surprised.
Aug
19
Infographic: Over Half of Consumers Would Pay More for Sustainable Products
Posted in: UncategorizedSome brands are wary of factoring eco-friendliness into their strategy, but as climate change becomes less of a debate and more accepted as a crisis, consumers are prioritizing the environmental impact of their purchasing decisions, according to new research from data insights company GlobalWebIndex. While less than half of consumers said they’d pay more for…
Aug
19
Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports
Posted in: UncategorizedMeasurement firms are hoping to rack up their own points in the growing world of esports advertising. A flurry of major brands have signed on for sponsoring the rapidly growing world of esports. In July, Pizza Hut, Starbucks and Snickers all announced sponsorships of the Madden NFL 20 Championship Series. Earlier this month, Honda became…
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