Here’s What Needs to Change to Get More Women Into Ad Tech
Posted in: UncategorizedThe big takeaway: Misconceptions about the necessary skillset for an ad tech career are a key hurdle to much-needed diversity. Like many other digital industries, ad tech is plagued by sclerotic hiring and retention practices that perpetuate a male-dominated culture at the expense of true organizational versatility. Getting more women into the ad tech ranks…
Pesquisa aponta que 28% dos entregadores “beliscam” a comida antes de entregá-la
Posted in: UncategorizedNão é lá algo muito incomum que, após fazer um pedido por um aplicativo, se perceba que a comida chegou com uma quantidade um pouco abaixo da expectativa. O exemplo mais comum é o pacote de batatas fritas do McDonald’s, que de vez em quando chega com a quantidade de uma porção média… em uma …
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Liberty Mutual: Bad Job, Thoughts, Before & After, Zoltar
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Starring: Tanner Novlan (“Bad Job”), John Ales (“Thoughts”), Jonathan Stoddard (“Before & After”), Dimiter Marinov (“Zoltar”)
Unicef: Kids and Future
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Showing about hand holding a smartphone and on the screen, there is a little boy in the jail. With text “Save your kids, for the future” can be interpreted that smartphone is very dangerous for little kids. These ads have goals to parents about harmful effects of smartphone on children.
Apple Reports Declining Profits and Slowing Growth, Again
Posted in: UncategorizedThe Silicon Valley behemoth said that its revenue rose slightly in the most recent quarter, but profits still fell as iPhone sales continued to decline.
DeepSleep Studio: Project Manager
Posted in: UncategorizedCompetitive annual salary + bonus, optional healthcare and 401k. :
DeepSleep Studio:
The Project Manager manages key client projects, including the coordination and completion of projects on time, within budget, and within scope. Th…
Miami, Florida (US)
Uber’s Marketing Layoffs Say a Lot About the Brand’s Long-Term Challenges
Posted in: UncategorizedAt first glance, yesterday’s bombshell that Uber had slashed 400 people from its marketing department–this on the heels of an $8.1 billion IPO that drove its total marketing value to $75.5 billion–felt counterintuitive. If Uber’s goal is to be the leader in on-demand mobility, recapture some of the public esteem of its early days and,…
Amizades digitais marcam 1° campanha publicitária global do Snapchat
Posted in: UncategorizedO Snapchat está inaugurando esta semana sua primeira campanha publicitária global para divulgar sua marca ao redor do mundo, mas ao invés de promover a plataforma e as relações que ela cria, a rede social do Snap Inc. preferiu focar naquelas que começaram na vida real e se fortaleceram no meio digital providenciado pelo aplicativo. …
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BMO: Jersey Swap
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BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted.
Debra Lee Stepped Down From Twitter’s Board of Directors
Posted in: UncategorizedLongtime BET Networks chairman and CEO Debra Lee joined Twitter’s board of directors in May 2016, becoming the first African American to hold a seat. Lee gave up that seat Monday, and she will join telecommunications giant AT&T’s board of directors. Twitter revealed Lee’s exit from its board in a Form 8-K filing with the…
Apesar de embargos de Trump, Huawei aumenta mais de 20% de suas vendas
Posted in: UncategorizedAparentemente, as medida de embargos comerciais impostas às empresas chinesas pelo governo de Donald Trump não afetaram as finanças da Huawei. A companhia divulgou os resultados de seu balanço financeiro para o trimestre de abril a junho, um total de US$ 32,2 bilhões que representam um aumento de 23% em relação ao trimestre anterior. Ao …
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Everlast: Waterproof
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Print created to publicize Action E701, the waterproof watch from Everlast.
3 Areas Where Marketers Can Focus Following the New iPhone iOS
Posted in: UncategorizedOver the years, Apple has been relatively ad-tech friendly and has played nicely with ad networks and other key marketing players across the mobile ecosystem. That’s about to change. Even if you’re not advertising directly on mobile, these changes are poised to alter the way marketers measure digital campaign success, not just audience targeting. Beacons…