Dole: Sun Inside
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The idea stems from the fact that animals lack the voice needed to protect themselves. So, the campaign used empty speech blurbs to connect with its audience and encourage them to be their voice instead.
When you think of America’s hotbeds of entrepreneurial, innovative talent, you probably think of familiar places like New York, Los Angeles and Silicon Valley. Life in the big city was once the destination for wide-eyed college graduates looking to make their mark, but bigger isn’t always better–in cities or the agencies inside them. The epicenter…
Depois do Spotify, pelo visto agora é a vez da Apple fazer investimentos mais sérios em podcasts. De acordo com uma reportagem da Bloomberg, a empresa do Vale do Silício está se reunindo com diversas empresas de mídia para tentar negociar contratos de exclusividade de programas importantes para sua plataforma na área, o Apple Podcasts. …
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A DoorDash, startup de entrega de alimentos, parece ter trocado a Uber Eats pelo McDonald’s. A rede de fast-food anunciou a parceria com a startup nessa terça-feira (16/07), depois que a DoorDash já havia considerado encerrar seu acordo exclusivo com a Uber Eats. A partir de 29 de julho, a DoorDash começará a fazer as …
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Daniel Victor, a reporter in Hong Kong, on why protesters there chose not to go after the Instagram moments while marching.
It’s never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start. The social network’s research arm commissioned a study of 1,801 people 18 and older in the U.S., by Ipsos Marketing. Here are 10 of the insights from Facebook IQ’s infographic, which…
Liqueur brand Kahl?a has unveiled a new campaign that pokes fun at everyone’s favorite social media vanity metric: likes. “Our brand has always been very unserious, kind of quirky and fun,” says Troy Gorczyca, Kahl?a brand director for parent company Pernod Ricard USA. “Life had gotten so serious with politics, social media and trying to…
When you upload a video to IGTV on Instagram, the photo- and video-sharing platform will keep track of things like audience retention and all users’ average view percentage. You can view insights for each video you upload within the Instagram application. Our guide will show you how this works. Note: These screenshots were captured in…
Comandado pela a apresentadora Juliana Wallauer, a voz do Mamilos, o podcast mais ouvido do Brasil segundo iTunes Top Charts, e pelo sociólogo Túlio Custódio, atual curador de conhecimento da Inesplorato, a segunda temporada de podcasts da Plataforma Gente traz 20 programas temáticos divididos em 10 entrevistas e 10 debates em formato de mesa redonda. Neste sexto episódio da …
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Outdoor
Stella Artois
Advertising Agency:TbwaBrussels, Belgium
CD:Jeroen Bostoen
Creation:Pieter Claeys, Wouter Pardaens, Roxane Schneider, David Maertens
Account team:Jochen De Greef, Max Fauconnier, Rosemarijn Bol Raap
Design:Sebastien Bontemps, Christophe Liekens
Research:Wouter Pardaens, Yves Van Hacht
Studio:Patti Secci, Annick Cohen
Art Buyer:Elly Laureys
PR Creative:Kenn Van Lijsebeth
Film
Budweiser
Advertising Agency:Africa, São Paulo, Brazil
Chief Creative Officer:Sergio Gordilho
Executive Creative Director:Matías Menéndez
Creative Team:Rodrigo Barbosa, Fernando Marar, Alexandre Giampaoli, Andriws Vilela
Client Services:Carol Boccia, Heloisa Pupim, Francine Pellacani, Vinicius Lopes, Rafael Mattos
Media:Antonio Arbex, Bruna Morano, Leonardo Araujo, Fabio Vannucci
Planning:Rodrigo Maroni, Jose Lucas de Paula, Daniela Ferrari
Digital Strategy:Sabrina Teixeira
Production Company:YourMama
Director:Cassu
Executive Producers:Mayra Faour Auad, Andre Pinho, Fernando Carvalho
Coordinator:João da Terra
P.:Mauricio Padilha
Production Art Director:Ana Henriques
Production Director:Latino Melo
Production Client Services:Patrícia Caldas, Manoella Coelho da Fonseca, Roberta Noc
Director Assistant:Bianca Bennecke
Costume Designer:Guga Saraiva
Makeup:Aline Matias
PostProduction Coordinator:Vivi Torre
Postproduction Client Services:Malaika Cipriano
Postproduction:Warriors VFX
Editing:Akira
PostProducer:Cris Arbex
Research:Yuri Gurilinha
Color Grading:Marla Colour Grading
Sound Design:Satelite Audio
Musical Directors:Roberto Coelho, Kito Siqueira, Daniel Iasbeck
Sound Production:Satélite team
Sound Client Services:Renata Costa, Nicole Bonnet
Sound Postproduction:Satélite team
The European Commission has opened an antitrust investigation into whether Amazon is using data from independent sellers on its platform for competitive advantage. A press release from the Commission pointed to Amazon’s dual–and perhaps conflicting–roles as a retailer of products and as a marketplace where other merchants also sell goods. “When providing a marketplace for…
Four National Football League players received the best possible rating in Electronic Arts’ Madden NFL 20 video game, 99, and the league and the developer came up with an innovative way to showcase the four members of the 99 Club. NFL social media brand The Checkdown teamed up with EA on a mural at 2270…
During its nearly four decades of existence, USA Network has never aired a spinoff series from one of its scripted shows, but that streak ends tonight with the debut of new drama Pearson. The new series revolves around the character of Jessica Pearson, played by Gina Torres on Suits, and airs directly after Suits, which…