Publicis Groupe is optimistic about the results of its Q2 earnings report released today, despite an anticipated decline in growth in the U.S. and North America as a whole. “My feeling is that we are now clearly living in a world dominated by Amazon, Google and Facebook. The question is ‘Are we in the right…
Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera. However, separate initiatives unveiled this week plan to solve this…
It’s about to get real busy for Erin Andrews. The Fox Sports NFL sideline reporter is preparing for training camp and reading up on draft picks and returning players. She’s also heading back to the ballroom as co-host of ABC’s Dancing with the Stars in September. The cervical cancer survivor, who just turned 41, would…
Fazem já 33 anos desde que Tom Cruise vive o piloto de caças rebelde Maverick em “Top Gun”, filme de ação de Tony Scott que marcou época mesmo com todo o caráter peculiar de sua história. O tempo passou, mas agora, em 2020, Cruise voltará a um dos papéis que marcou sua carreira com “Top …
O post Tom Cruise está de volta aos céus no primeiro trailer de “Top Gun: Maverick” apareceu primeiro em B9.
Estamos há pouco menos de quatro meses da chegada do Disney+ e do Apple TV+ no mercado de serviços de streaming, mas o que parecia ser uma área fértil e cheia de potencial financeiro para grandes empresas e estúdios começou a mostrar algumas limitações. A Netflix recentemente divulgou um relatório a seus investidores com o …
O post Prestes a enfrentar Disney e Apple, Netflix frustra expectativas de crescimento no 2° trimestre de 2019 apareceu primeiro em B9.
The Mortgage Masters at EBS, who have been bringing mortgages home in Ireland since 1935 have launched a bold, new outdoor campaign that takes a direct swipe at one of Ireland’s largest financial institutions; Bank of Ireland and their current brand campaign, “Begin.”
Created by BBDO Dublin, “Look a Little Further” is asking those entering the mortgage market to consider their options before they “begin” and meet their local EBS Mortgage Masters who are part of 71 communities all over Ireland. The outdoor campaign will run for 4 weeks, with sites in close proximity to Bank of Ireland branches across a mix of prime 48 sheets, metropole and digipole sites.
The Ford Fusion Titanium 2.0 comes with the Lane Keeping System which in road-transport terminology is a lane departure warning system. A mechanism designed to warn the driver when the vehicle begins to move out of its lane (unless a turn signal is on in that direction) on freeways and arterial roads.
E-scooters have conquered the streets all-over the world. And those funny vehicles have become a major health issue everywhere. The biggest painkiller brand in Finland, Burana is here to fight the pain. So they teamed up with e-scooter provider Samocat and brought helmets to the streets of Helsinki. People can now use the helmets for free and Burana makes meaningful marketing under tight restrictions of pharmaceutical advertising.
Why just listen when you can watch? That’s the thinking behind a new feature that was added to YouTube Music Thursday. YouTube Premium and YouTube Music Premium subscribers who are listening to tracks on the YouTube Music application can now seamlessly switch to the videos for those tracks on the Google-owed video site, without missing…
Velcro kept the astronauts of Apollo 11 firmly fastened into their moon boots. It also latched their Omega watches to their wrists, attached their breathing tubes to their suits and served as nose scratchers inside their helmets. All told, there were 3,300 square inches of Velcro on the command and lunar modules during that 1969…
Os Jogos Olímpicos de 2020 estão chegando e já estão sendo anunciadas as primeiras novidades tecnológicas que darão as caras por lá. Uma das marcas que havia prometido algumas novidades para o grande evento esportivo quando foi definida a sede em Tóquio, a Toyota anunciou hoje (18) o primeiro modelo que inaugurará durante a Olimpíada …
O post Toyota revela frota de veículos elétricos e autônomos para Olimpíada de Tóquio apareceu primeiro em B9.
A Amazon anunciou seu primeiro projeto original com produção brasileira, o “Tudo ou Nada: Seleção Brasileira”, que acompanha os recém-campeões da Copa América 2019 com acesso exclusivo aos bastidores em diversos momentos do torneio. O material não é exatamente uma série inteira, mas um capítulo da série Amazon Original “All or Nothing”, mas marcado o …
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At this point, it sounds like the odds of seeing a Bud Light Area 51 can might be better than the chances millions of Facebook users will actually invade the top-secret military installation. Thanks to the viral popularity of a tongue-in-cheek event scheduled for Sept. 20 called “Storm Area 51, They Can’t Stop All of…
De acordo com a colunista Mônica Bergamo, da Folha de São Paulo , o presidente Jair Bolsonaro deve fazer mudanças profundas na Ancine, a Agência Nacional do Cinema, inclusive podendo extinguir o órgão. A Ancine, criada em 2001 durante o governo de Fernando Henrique Cardoso, funciona como órgão que regula, fomenta e fiscaliza a indústria …
O post Bolsonaro considera projetos da Ancine “absurdos” e cogita acabar com o órgão apareceu primeiro em B9.
WarnerMedia has tapped a number of veteran television executives from its ranks to lead its original programming ambitions for its upcoming streaming service, HBO Max, which will be the the home of an ambitious slate of original programming alongside all of HBO’s programming and major library titles like Friends. In a hiring announcement Thursday, WarnerMedia…
Ebay has consolidated its media account with WPP, naming MediaCom as its global media agency of record. MediaCom has been the brand’s media agency of record in Europe and Australia, while Publicis handled the business in North America. The appointment follows a closed review between MediaCom parent company WPP and Publicis. According to a source…
When the U.S. women’s national soccer team brought home its fourth–and second consecutive–World Cup title earlier this month, the celebration couldn’t help but serve as glaring reminder of another battle the team has not yet won: the fight over equal pay. In March, all 28 members of the USWNT filed a gender discrimination lawsuit against…
Cybersecurity company Symantec discovered a Media File Jacking vulnerability affecting the Android versions of messaging applications WhatsApp and Telegram and notified the respective companies. Symantec vice president and chief technology officer for modern operating system security Yair Amit and Alon Gat, a software engineer on the company’s modern OS security team, detailed the vulnerability in…
A Volkswagem aproveitou as comemorações dos 50 anos da chegada do Homem à Lua para ressaltar que os desafios hoje são outros, principalmente para salvar o planeta Terra. Ao som de “Space Oddity”, de David Bowie e que também comemora 50 anos neste mês, o vídeo “A New Mission” analisa a conexão da montadora com …
O post Homenagem da Volks aos 50 anos do homem na Lua ressalta desafios para salvar a Terra apareceu primeiro em B9.
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