Match Marketing Appoints Epsilon Vet as CEO

Norwalk, Connecticut-based Match Marketing has named Brian Cohen as its next CEO. Cohen succeeds Michael Dill in the role, who is resigning to pursue an unspecified new opportunity in 2020 but will remain with Match Marketing to aid in the transition. Dill has held the CEO role since 2017. Before that, he spent a couple…

How Google Is Thinking About Its Upcoming Changes for User Privacy

Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company’s leading privacy executive tipping the privacy overhaul for a 2019 launch. Speaking last week at Adweek’s inaugural NexTech Conference, Chetna Bindra, Google’s senior product manager focused on privacy issues,…

Few Are Impressed With FTC’s Record Fine Against Facebook

In a meeting with Facebook employees last week about the company’s record $5 billion settlement with the Federal Trade Commission, CEO Mark Zuckerberg said forthcoming changes to its privacy practices were in line with his belief that companies should protect users’ data. “I’ve said a number of times in the past that I believe that…

When it comes to brand-building timing is everything. Just ask Scott Adams

marketing mishaps

Electronics & Technology

Nubank é a primeira startup brasileira a valer mais de US$ 10 bilhões

Depois de sua última rodada de investimento, a Nubank passou a ser a primeira startup brasileira a atingir a marca de US$ 10 bilhões, além de ser também a empresa mais valiosa da América Latina. A empresa recebeu mais de US$ 400 milhões da TCV, investidora do Facebook, da Netflix e do Airbnb. Inclusive, essa …

O post Nubank é a primeira startup brasileira a valer mais de US$ 10 bilhões apareceu primeiro em B9.

Globo vai testar exibição de futebol às 19 horas na programação do próximo domingo

O horário das 16 horas de domingo é clássico para o Campeonato Brasileiro. Todo ano, de maio à dezembro, este intervalo da programação da maior emissora do país, a Rede Globo, é ocupado por partidas do torneio, que são transmitidas entre os dois blocos do “Domingão do Faustão” e costumam render picos de audiência importantes …

O post Globo vai testar exibição de futebol às 19 horas na programação do próximo domingo apareceu primeiro em B9.

Boris Johnson: Boris. The Brand.

Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.
Boris Johnson Design Ad - Boris. The Brand.

The UK’s most important set of Brand Guidelines, where every rule within will inevitably be broken. Because they’re for the new Prime Minister, Boris Johnson. Boristhebrand.com

Every Brand Has a Bigger Story

Every Brand Has a Bigger Story

Agency59 redesigned its site with less ad agency blah-blah-blah and more circles. To reflect the fun and energy we bring to things, and a sharpened positioning: “Every brand has a bigger story.”

Oreo: Before and After

Oreo Print Ad - Before and After

Amazon and DSPs Foresee an Advertising Utopia in CTV

As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint. In a blog post that envisioned a CTV utopia, Amazon boasted “top-quality inventory” along with “competitive separation,” fewer repeat ads and…

Ford: Letters

Ford Print Ad - Letters
Ford Print Ad - Letters
Ford Print Ad - Letters

Once you’re driving it’s not possible to see both what is on the road and what is on your cell phone.

Samsung: Last Seen

Samsung Print Ad - Last Seen
Samsung Print Ad - Last Seen
Samsung Print Ad - Last Seen

Social Responsibility campaign for leading technology brand Samsung.

What Is Nitro Cold Brew? Starbucks and Bill Nye School You on Today’s Trendiest Coffee

As many parts of North America and Europe deal with a record-melting heat wave, demand for cold coffee has only been growing. That is especially true for nitro cold brew. As one of the trendiest coffee drinks on the market, nitro cold brew has been a popular choice to cool down in the hot weather….

Disney bate próprio recorde e já acumula em 2019 o maior faturamento anual de um estúdio da história

“Capitã Marvel”. “Vingadores: Ultimato”. “Aladdin”. “Toy Story 4”. “O Rei Leão”. O mês de julho ainda está para acabar, mas se tem uma coisa que já ficou clara é que 2019 será um ano dominado de cabo a rabo pela Disney, com analista já prevendo que o estúdio deve ser responsável por até 60% da …

O post Disney bate próprio recorde e já acumula em 2019 o maior faturamento anual de um estúdio da história apareceu primeiro em B9.

This Is Not an Atlas. A Global Collection of Counter-Cartographies

This Is Not an Atlas. A Global Collection of Counter-Cartographies, edited by kollektiv orangotango+. Published by transcript Verlag.

More indigenous territory has been claimed by maps than by guns. This assertion has its corollary: more indigenous territory can be defended and reclaimed by maps than by guns.
Bernard Nietschmann, geographer

In 2015, the group of critical geographers kollektiv orangotango launched a call for critical maps in English, German and Spanish. They received nearly 150 submissions from all over the world and selected about a third of them for This Is Not an Atlas.

The book is a collection of maps but it is not an atlas. Unlike traditional cartography, it doesn’t pretend to be a paragon of objectivity. It recognizes, right from the start, that maps are always political.

The contributions are counter-cartographies. They visualize social injustices, environmental destruction and territorial struggles. However, because counter-cartographies are anchored in a tradition of post-colonial practices of mapping back, they don’t stop at making unbalances of power visible, they go further: they act as springboards for critical thinking, emancipation, coordination and resistance.


Iconoclasistas, ¿A quién pertenece la tierra? / Who Owns the Land?


Mark Graham, Stefano De Sabbata, Ralph Straumann, Sanna Ojanperä (Geonet)


Mapping in the Amazon. Indigenous Kaxinawa from Rui Humaitá producing sketches during mapping workshop


Brett Bloom, Deep Map

Inside This Is Not An Atlas, you’ll discover an online mapping platform that helps migrants organise their journey across the Mediterranean sea and communicate any violations of their rights; a documentation of the rampant human rights violations by the State police in Rio de Janeiro’s Favelas; maps that help participants of protests find their way in unfamiliar cities; an anti-eviction project that documents real estate speculation in and beyond the San Francisco Bay Area; a series of maps that help strengthen social movements of traditional peoples and communities living in the Amazon; a crowdsourcing project that provide citizens in an Indian megacity with a much-needed map of public toilets; an HarassMap that anonymously crowdsource incidents of sexual harassment all over Egypt; an interactive street map of the squatting movement in Berlin; a free community-based project that does justice to the vibrant neighbourhood of Kibera in Nairobi, etc. And of course many cases of ecological conflicts across the world documented on the Environmental Justice Atlas platform.

The works selected demonstrate that counter-cartography has a role to play locally and internationally. In the Global South and in the Global North.

The two projects i found most compelling illustrate that you don’t need sophisticated technologies to visualize a territory:


Participants watch from below as the red balloon sails above a spot in the camp. Image Greening Bourj al-Shamali, via

The Bourj Al Shamali camp In Lebanon houses some 22,000 Palestinian refugees. An urban agriculture pilot project revealed that no map of the camp was available to its inhabitants. The only maps that exist are kept secret by international organisations for security reason.

The solution was self-mapping using a digital camera and a helium-filled balloon to make aerial photography of the settlement. The approach was very low tech but it had the advantage of being less threatening than using drones


Counter-Cartographies of Exile. Map by H.S., Nasruddin Farouk Gladeema, Alishum Ahmedin, Marie Moreau, Kanke? Tounkara, Issa Ibrahm Ahmid, Ahmedin A., S.A. Photo by Mabeye Deme

From Afghanistan to France sketches a trail of exile of a refugee leaving his country to reach France. It was created by an asylum seeker who drew the map from “below”, from a walking point of view that subverts the conventional maps of migrations and nation states.


Critical Geography Collective, Violencia de Estado en torno a los proyectos megamineros de la Amazonía Sur del Ecuador (State violence around the Mega Mining projects in South Amazonia of Ecuador


Critical Geography Collective, GPS Workshop in the moorlands of Salcedo, April 2013


Cian Dayrit (in collaboration with Henry Caceres), Et Hoc Quod Nos Nescimus [And the world as we know it], 2018


Recht auf Stadt (Right to the City)

All these maps are not only informative, they are also meant to be sources of inspiration. That’s why the second part of the publication provides insights, methodologies and resources to help individuals and communities organise sessions of collective mapping and to engage into territorial creative activism. If that were not generous enough, the website of This Is Not an Atlas also provides readers with all the maps and even the ebook for you to download and share for free. It is published under the Creative Commons license.

Inside the book:

Source

Porsche: What Is It Like?

Porsche Print Ad - What Is It Like?
Porsche Print Ad - What Is It Like?
Porsche Print Ad - What Is It Like?

Macy's: Macy’s Back to School

Video of All Brand New | Macy’s Back-to-School Commercial

On the Adweek Podcast: Facebook’s Wild Week and NBCU’s Upfront Gains

Adweek’s first NexTech conference is in the books. The two-day event held at the Westin Times Square last week gathered the biggest names (Martin Sorrell, Linda Yaccarino, Linda Boff) and most interesting brands (Twitch, Hulu, IBM Watson) in the space. So what did we learn? Hear from Adweek reporters and editors who both moderated and…

Why a Surprise Drop Can Be a Great Marketing Ploy for Brands

Want to get people talking? It’s all about that surprise drop. Beyonce sent the Beyhive into a frenzy with her surprise release of Homecoming: The Live Album; Hulu kept fans in front of their TVs when it released its own Fyre Festival documentary just days before Netflix dropped its own; and, most recently, Hulu posted…

Barton F. Graf CEO Heads to Digitas as Managing Director of New York Region

Caroline Winterton has left her post as CEO of independent agency Barton F. Graf, a role she took on last year, to join Digitas as managing director of its New York region. In her new role, she’ll be tasked with overseeing the Publicis agency’s New York and Atlanta offices, working with clients including American Express,…