Jul 29

Amazon and DSPs Foresee an Advertising Utopia in CTV

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As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint. In a blog post that envisioned a CTV utopia, Amazon boasted “top-quality inventory” along with “competitive separation,” fewer repeat ads and…

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