Between Unilever’s call to action against influencer fraud, headline-grabbing PR disasters like the Fyre Festival and the recent college cheating scandal that put the spotlight on the social media star daughter of actress Lori Loughlin, it’s no wonder some are questioning whether influencer marketing is in a bubble–one they’re speculating is on the verge of…
Facebook extended subscriptions in Instant Articles to all eligible publishers and introduced a News Funding product it is testing for local and niche publishers interested in adopting the social network’s membership model. The social network has been testing subscriptions in Instant Articles with over 40 publishers worldwide over the past 18 months, incorporating their feedback…
O Google lançou seu Doodle em celebração aos 50 anos do Mês do Orgulho LGBT+. Criado pelo animador Nate Swinehart, o Doodle permite que você clique em cada década para conferir os fatos importantes da mesma para a comunidade LGBT+. Tudo é organizado como um desfile que vai crescendo com o passar do tempo. Em …
O post Doodle do Google celebra 50 anos do Orgulho LGBT+ apareceu primeiro em B9.
Belvedere Vodka, the original super-premium vodka, is excited to debut its stunning limited-edition bottle with GRAMMY-nominated musician, actor, and activist Janelle Monáe, available in-store globally beginning June 2019.
The metallic collage design, with an aesthetic aimed to peel back layers and reveal the beauty within, illustrates the multifaceted character of both Monáe and Belvedere. The final punctuation is the phrase “Beautiful Future,” a nod to Monáe and Belvedere’s shared vision of a future where natural character, integrity, diversity and self-expression are celebrated.
The narrative for “A Beautiful Future” builds on the program which kicked off last year when Belvedere and Monae hosted a brunch for Monae’s grassroots movement, Fem the Future, a movement dedicated to advancing awareness and opportunities for women and those who identify as women through music, arts, mentorship and education. Following, a social media campaign asked consumers to define what “A Beautiful Future” looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion and empowerment. In a series of co-created content debuting today, Monáe will read aloud a selection of these inspiring posts, calling for a beautiful future to start now.
(TrendHunter.com) I had the opportunity to visit China’s economic powerhouse, Shenzhen, where tech giant Huawei is based. The tour opened the world to Huawei’s brand-new headquarters, automated assembly line, and…
In this week’s Women Trailblazers cover story, Ruby Rose tells Adweek that she has never been one to let others tell her what she can and can’t do with her career. The actress proved that once again last August, when she quit Twitter following fan backlash after she was cast as Batwoman (including some who…
While U.S. advertising aficionados think of Ridley Scott as synonymous with Apple’s iconic ‘1984’ ad, it’s one of the director’s older spots that holds a special place in British hearts. “The Boy on the Bike” was a 1973 ad for Hovis Bread that played to nostalgia for a simpler time in the U.K., when fresh-baked…
Danny MacAskill, the Scottish trials cyclist and star of multiple YouTube smash-hit viral films such as Red Bull’s Imaginate, shows off his amazing skills in a new brand film for adidas Outdoor, created by Cut Media.
It launches on Danny’s Youtube channel on Tuesday 4th June to celebrate his new brand partnership with adidas Outdoor.
At three and a half minutes, the film shows Danny performing a series of incredible tricks demonstrating both his imaginative approach to his riding and his unparalleled skills.
Appearing to be self-filmed, the spot opens with Danny setting up a shot with a beautiful Scottish harbour as a backdrop. The film takes us through a series of locations as the athlete uses local landmarks and the epic wilderness of the Highlands to do some amazing riding.
We also see some shots where Danny fails to land a line, giving the film humour and an authentic feel.
The style of the film is very straightforward. There are no gimmicks or dynamic camera shots, just clean, well-composed frames with beautiful backdrops. This filming technique was used to align with adidas’ ‘Here to Create’ campaign, and to highlight Danny’s position as a creative athlete, who demonstrates his skills through film instead of competing in events.
The film represents a continuation of Cut Media’s long-standing relationship with Danny, including Imaginate and Wee Day Out for Red Bull, and it is also the fourth campaign the creative agency has worked on with adidas. Cut Media previously collaborated with adidas on the Claim Freedom documentary, the Two BOA shoe launch and the Mountain Project.
It was filmed on location in the coastal village of Dunbar and Glencoe in the Highlands, to the soundtrack of ‘The Wind that Cried The World’ by the Phantom Band.
Brand owners from the U.S. and Latin America view Europe–a single continent with a combined population of 512.6 million, accounting for one-fifth of global GDP–as an important region to break into as they seek to extend their global reach. They need to remember, however, that Europe is not a single homogenous market. There’s no United…
Jay-Z coleciona conquistas e feitos importantes em sua carreira, tanto como representante do Rap quanto como homem negro e crescido na periferia. Agora, o rapper faz história ao ser o primeiro artista do Hip Hop a entrar para a lista de bilionários do mundo. Segundo a revista Forbes, o marido de Beyoncé acumula um patrimônio …
O post Jay-Z faz história ao ser o primeiro rapper na lista de bilionários do mundo apareceu primeiro em B9.
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| THE ORIGINAL? L’Équipe French N°1 Sports Magazine – 2018 “the best of yesterday moves in one newspaper” Source : La Réclame, Les Chatons d’Or Agency : Apoteoz (France) |
LESS ORIGINAL ESPN sports channel app – 06-2019 “Never miss a move” Source : Adeevee Agency : Africa Sao Paulo (Brazil) |
How many times have you heard that agencies can no longer attract the best talent? If you’re like me, you’ve heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band […]
The post Wayne Coyne Joins Deeplocal As Experience Designer appeared first on Adpulp.
On May 31, Netflix released Ava DuVernay’s long-awaited miniseries When They See Us, a 4-part dramatic look into the wrongful imprisonment of Raymond Santana Jr., Yusef Salaam, Korey Wise, Antron McCray, and Kevin Richardson–otherwise known as the Central Park Five. For the bulk of the weekend, the conversation has largely centered on the elements of…
(TrendHunter.com) The June 2019 autos category is budding with examples of autonomous and electric vehicles — a clear sign as to where the industry is headed. Given this radical shift in the approach to…
(TrendHunter.com) The June 2019 drinking examples have a strong affinity toward beauty, aesthetics, sustainability, and health.
Companies have been experimenting with harnessing nutritious ingredients to influence…
It was believed to be the first such action against an Australian journalist in more than a decade. A union called the raid “an outrageous attack on press freedom.”
The 27-year-old librarian from Chicago dethroned Holzhauer before he was able to beat Ken Jennings’s record.
Peter Chernin sent an email seeking donations from entertainment power players like Jeff Bezos, Shonda Rhimes, Tim Cook, Ari Emanuel and Ted Sarandos.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
