Jontex brinca com falta de entendimento entre casais para promover preservativo “Orgasmo em Sintonia”

A campanha de Dia dos Namorados da Jontex aproveita para promover o novo preservativo da marca, o “Jontex Orgasmo em Sintonia”, que promete prolongar a ereção masculina enquanto estimula o prazer feminino para que o casal chegue junto ao orgasmo. Assinada pela BETC/Havas, a campanha brinca com a falta de sintonia entre casais com uma …

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On Being Podcast: In Conversation

We were really excited to work with one of our favourite podcasts, On Being. A wide open brief gave us lots of room to play, so we explored different ways of combining 3D and 2D techniques. After a lot of testing, we eventually arrived at a kind of trippy hybrid which we used to create a piece inspired by the wise words of the late John O’Donohue.

Video of On Being // John O’Donohue

Move Some Cash Gen Z’s Way

Do you have friends who have a tough time splitting the bar or dinner bill? There’s an App for that! Three Syllables: Venmo Me! According to the Los Angeles Times: Venmo, owned by PayPal, and Cash App, owned by Square, have surged in recent years, as cashless financial services moved into the mainstream. Some 40 […]

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Huawei Can No Longer Pre-Install Facebook’s Family of Apps on Its Smartphones

Chinese smartphone manufacturer Huawei took another minor hit from the U.S. this week when Facebook banned the pre-installation of its applications on new devices. People with Huawei phones can still download, update and fully use Facebook’s family of apps, including the flagship app, Messenger, Instagram and WhatsApp. Huawei was simply banned from pre-installing them on…

Agency Creative Teams Need to Be Rebuilt With People Who Aren’t Versed in Advertising

Right now, on my creative team, I have an ex-lawyer, a former newscaster and an MD. And the work has never been more interesting. In the same way our work should be innovative, so too should our approach to how we structure our teams and define what it looks like to be creative. I believe…

Swiss Life: Customer for 100 Years

The client: Swiss Life is the oldest life insurance group in Switzerland (since 1857). The company accompanies its customers throughout a lifetime.

The idea: A tribute to the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years – and is still valid. We congratulated the 101st birthday of this healthy pensioner in a special way. We arranged for the entire edition of the renowned “Neue Zürcher Zeitung” to appear with the original front page from the day Hans Knecht was born: June 7, 1917. With a corresponding portrait on the first page inside.
This became possible through a close cooperation with the editors-in-chief and the publisher. It was the first time in its more than 200-year history that the “Neue Zürcher Zeitung” did not appear with the current title page.

Video of Swiss_Life_Customer_for_100_years

It’s Not Just Agencies Feeling the Pressure as Clients Demand More for Less

When former journalist Bernadette Rivero co-founded production shop The Cortez Brothers in 2005, she didn’t foresee that the market itself would one day become her biggest adversary as the increasingly rigorous demands of big advertisers trickled down from agencies to small companies like her own. “The General Mills RFP has been top of mind for…

San Diego County Credit Union Wants to Spare You From Pesky Bankers and Bank Fees

Surcharges and fees are par for the course for most banks–so much so that customers have come to expect them. Being forced to hand over a few extra bucks just to take cash out of the ATM is always annoying, though. Knowing this, San Diego County Credit Union (SDCCU) is running a campaign that has…

How Kate Walsh Brought Back Her Boyfriend Perfume Brand Nearly 10 Years After Its Debut

Nine years ago, Kate Walsh loved her ex-boyfriend’s cologne so much that the Grey’s Anatomy and Private Practice actress created Boyfriend, a women’s perfume meant to capture the idea of a “boyfriend in a bottle.” At the time, she said, “it was still new for women to wear masculine scents,” and she initially dismissed the…

As Women’s World Cup Kicks Off, US Team Joins the ‘Hulu Sellouts’

As the 2019 FIFA Women’s World Cup begins today, members of the U.S. women’s national soccer team have joined the lineup of athletes proclaiming “Hulu has live sports” while poking fun at the big paycheck they received for the endorsement. Hulu is partnering with 12 players from the U.S. women’s national team–including Megan Rapinoe, Carli…

Twitter Reorganized and Shortened Its Twitter Rules, Applying Its 280-Character Limit

Twitter took steps this week to make its Twitter Rules easier for users to understand, reorganizing them into three categories–safety, privacy and authenticity–and tightening up the descriptions for each rule to match the social network’s 280-character limit. Vice president of trust and safety Del Harvey said in a blog post that the Twitter Rules are…

Why Vox Media Chose to Build, Not Buy, a Programmatic Stack

This week has seen Vox’s leadership in the spotlight as the company finesses its response to employees’ unionization requests, which, as of this writing, are still being negotiated. (Vox declined to comment due to ongoing negotiations, instead passing along a statement from CEO Jim Bankoff, who said that he “couldn’t be more serious about reaching…

Forget Drones—Walmart Sets Its Sights on Customers’ Kitchens

Walmart is giving in-home grocery delivery another shot in three new markets–including Kansas City, Mo., Pittsburgh, Pa., Vero Beach, Fla. and “more great cities coming soon.” It follows a 2017 pilot in Silicon Valley with smart-home access company August Home and last-mile delivery company Deliv, which also ferried groceries into participants’ homes–and perishables into their…

Caneca inteligente mantém bebida aquecida através de controle por aplicativo

Imagine a maravilha de ter seu café ou qualquer outra bebida sempre quentinho dentro da caneca? Essa é a proposta da Ceramic Smart Mug, desenvolvida pela empresa Ember. Diferente de canecas térmicas comuns, a proposta da caneca de cerâmica inteligente é manter a temperatura da bebida através de um controle feito por um aplicativo instalado …

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Brahma comemora as conquistas de Marta, a número 1 do futebol

Recordista de gols pela Seleção Brasileira Feminina, eleita a melhor do mundo por 6 vezes e colecionadora de tantas outras conquistas ao longo da carreira, Marta agora ganha uma homenagem da cerveja Brahma como “jogadora número 1” e estrela a nova campanha da marca. Marta assinou um contrato para ser a nova garota-propaganda da Brahma …

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Big Arrow Group: Account Executive

Competitive salary, generous vacation & PTO, full medical/dental, 401(k) with match.:

Big Arrow Group:
A mid-level position for a whip-smart entrepreneurial account/project management professional with agency experience at this small, collaborative s…
New York City, New York

Instagram: Here’s How to Hide Lyrics From the Music Sticker in Stories

Instagram updated the Music sticker in Instagram Stories this week, causing song lyrics to appear on-screen as the song is played. But what if you don’t want these lyrics to appear when using the Music sticker in Stories? Our guide will show you how to hide them. Note: These screenshots were captured in the Instagram…

Reduced Packaging Grocery Stores – Waitrose is Trialling a Packaging-Free Products in the UK

(TrendHunter.com) The growing amount of packaging waste that’s being created on a global scale is being addressed by UK grocery store Waitrose as it begins to offer packaging-free products as part of a new trial….

Survey Says: Look for ‘Hadestown’ and ‘Ferryman’ to Take Tony Trophies

We asked voters about their preferences in anticipation of the award ceremony Sunday. Here’s what they said.

For China’s Leading Investigative Reporter, Enough Is Enough

Liu Wanyong, “the most important figure in investigative journalism,” has quit the profession. “News is not like news anymore,” he says.