At Walmart’s shareholder meeting last week, Sen. Bernie Sanders presented a proposal on behalf of Walmart associate Cat Davis, asking for hourly employees to be included among the nominees for board seats. “Today, with the passage of this resolution, Walmart can strike a blow against corporate greed and the grotesque level of income and wealth…
We’ve all laughed out loud at a text, but do we usually associate that with data privacy? Apple hopes people make the connection in a new spot, “Privacy on iPhone-Inside Joke.” The one-minute advertisement is a continuous shot of a woman locked in on her phone and laughing (not an uncommon sight at a nail…
Facebook is bringing its political advertising tools and rules to Canada in advance of that country’s federal election Oct. 21. Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads, similar to rules the social network…
Watches have long been a fashion staple, but for the practically inclined, they’re just devices that tell the time. In a spec spot created by writer and director Skyler Fulton for Casio, his father’s trusty, no-nonsense watch–one that his dad has worn for the majority of his adult life, but has rarely given a second…
Anyone who’s driven by a Krispy Kreme location has noticed the iconic “Hot Now” neon sign that signals freshly fried dough. And next year, the North Carolina-based chain is putting the biggest one in the world right in the middle of New York City. In early 2020, Krispy Kreme will open a new flagship shop…
Em fevereiro, a Samsung anunciou o Galaxy Fold, descrito como o primeiro smartphone com tela dobrável. A novidade foi inicialmente prometida para chegar às lojas no dia 26 de abril, mas depois de muitos reviews negativos de jornalistas e especialistas que experimentaram produto em primeira mão, a Samsung decidiu adiar o lançamento para meados de …
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The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country.
In a innovative use of outdoor media, Brahma broadcasted live Brazil`s matches in the Russia World Cup, engaging the audience in a new way and using a strategic media planning to maximize the budget. The original campaign video impacted millions of sports fans in Facebook, instagram and Youtube and more than 500.000 people in the city streets.
Pharmaceutical company Allergan has concluded a review by selecting Spark Foundry as its U.S. media agency of record, multiple sources with direct knowledge of the matter told Adweek. According to one source, Spark Foundry will be tasked with media strategy and planning, content and analytics for the U.S. Allergan spent over $378 million on measured…
Os carros elétricos são o futuro do transporte, mas isso não quer dizer que não haverão tropeços no caminho. A Audi anunciou hoje (10) o recall voluntário do E-Tron que é o seu primeiro veículo da categoria por conta do risco de incêndio gerado pela bateria. O pedido de retorno do produto à fábrica envolve …
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ALSA is the only organization that deals with ALS – Amyotrophic Lateral Sclerosis in the Czech Republic. Their activities seek to capture the broad issue of this fatal nerve cell disease, while there is no effective treatment yet.
Prague City Swim takes place 7.9. in Prague, Czech Republic, its goal is to connect hundreds of swimmers and paddle-boarders along the lines of Amsterdam or London, who can contribute to the development of treatment while helping to bring this incurable disease to the general public.
The spot was produced by the Prague based agency WeAre productions directed by Jakub Švejkar. “The idea was to transfer some of the major symptoms of the disease, in conjunction with the aesthetic visuals of the swimming environment. The beauty and condition of a healthy human body contrast sharply with what this insidious disease brings with it.” explains Svejkar. Swimmer and bronze medalist from the 2012 World Championship Simona Baumrtová, Honza Bílý jumper, and SK Neptun Synchronized Swimming Club performed in the spot. Actor Stanislav Majer took care of the voiceover and Jan Šulcek, the holder of the Czech Lion for the movie Domestik, was in charge of sound design. Postproduction took place in studio a52 Color in Los Angeles, US under the supervision of colorist Paul Yacono.
Other car companies use exotic backgrounds, fake locations, and elaborate CGI to create excitement. With Volkswagen, all you need is the right car and a little imagination. We showed off the 2019 Jetta GLI’s thrilling performance using a real town, with real people, driven by hometown girl and Nascar driver Maryeve Dufault – and one unique twist. We shot a high-performance car commercial… and we let the people from the town film it.
Instagram is marking Pride Month with several initiatives, including art installations in New York, rainbow colors on related hashtags and a guide to online safety for LGBTQ+ teens. The Facebook-owned photo- and video-sharing network teamed up with @lgbt_history–an account created by Washington, D.C.-based attorney Leighton Brown and former attorney and current writer and lecturer Matthew…
A Amstel, cerveja puro malte do Grupo Heineken Brasil, anuncia o patrocínio da 23ª edição da Parada do Orgulho LGBT+ de São Paulo, que acontece no próximo dia 23 de junho. A parceria com a ONG APOGLBT SP (Associação da Parada do Orgulho LGBT+ de São Paulo), responsável pela organização do evento, acontece após a …
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As the months-long feud between Miller Lite and Bud Light continues to make headlines, Kind and Clif Bar, too, have found themselves in a tit-for-tat squabble that shows no signs of slowing. In a nutshell: Clif Bar prides itself on using organic ingredients, and loves to point out the fact that Kind does not–so much…
It’s Creative 100 season, when we at Adweek drop our list of today’s most creative professionals. We never repeat a name on this massive list of talent, meaning that each year’s roster is totally fresh. Once you’ve checked out this year’s Creative 100 for yourself, check out Adweek’s podcast roundup of why we picked the…
Snapchat’s continuing its heavy push into commerce by bringing native checkout to five influencers on the app. On June 6, Kylie Jenner, Kim Kardashian West, Shay Mitchell, Spencer Pratt and Bhad Bhabie received a small update to their profiles: a shop button that lets users buy items from their respective brands (Kylie Cosmetics, KKW Beauty,…
Pensando na ausência de músicas que falem sobre a relação das mulheres com o próprio corpo, a Natura convidou a cantora Tássia Reis para criar uma canção especial para o tema. Da proposta nasceu “Pode me Perdoar”, que além de estar no próximo álbum de Tássia (patrocinado por Natura Musical), faz parte da comunicação da …
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Com o propósito de dar visibilidade à diversidade e fomentar a inclusão, a Adobe lançou mais uma galeria de fotos, vídeos e ilustrações que celebra a diversidade ao redor do mundo. Os materiais podem ser encontrados no Adobe Stock. As imagens e vídeos retratam casais homoafetivos – formados por homens e mulheres de diversas faixas …
O post Galeria da Adobe Stock celebra a diversidade ao redor do mundo apareceu primeiro em B9.
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