Hasta La Creative!

Approximately 80% of display ad spend is now powered by ad tech, according to eMarketer, with the phrase “programmatic” rising from a niche term used by digital marketers in the late 2000s to a mainstay of contemporary marketing parlance. The initial sell is a no-brainer: using software and data to power ad targeting, thus increasing…

For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal–and that’s not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it. Between Soko Glam, running the accompanying educational skin-care website The Klog and rolling…

Workplace culture and compensation monitoring site Comparably released its lists this week of top CEOs for diversity and women, as well as best leadership teams overall. Comparably’s diversity rankings were derived from ratings provided by non-Caucasian employees who anonymously rated their CEOs between June 7, 2018, and June 7, 2019, with a minimum of 75…

Around the corner from the main Palais at Cannes Lions is a meeting of uber experts, health and wellness leaders who work every day to fuel life-changing creativity. The major trends in their conference this year focused on a new age of inclusivity, unexpected new ways to get people involved in topics they might prefer…

Já faz pouco mais de uma semana que o Facebook anunciou ao mundo a Libra, sua própria criptomoeda que servirá de moeda oficial da rede social nas transações financeiras que passarem pela sua plataforma. O plano da empresa com a nova moeda é claro, usando-a de base para tornar o site numa verdadeira central de …

O post Como o mercado reagiu à Libra, a criptomoeda do Facebook apareceu primeiro em B9.

Socialdeviant, the Chicago agency launched by former MRM CEO Marc Landsberg in 2012, welcomed Hart Rusen as chief creative officer. Rusen joins Socialdeviant following a brief stint in-house as creative director for REI Brand Lab. He is an industry veteran of over two decades. He joined REI from Mekanism last August, after spending over two…

A Skol e a Pantone anunciam uma parceria para celebrar este Mês do Orgulho LGBT+ com o Pride Pack, uma edição limitada que traz seis latinhas da cerveja nas cores da bandeira LGBT+ e design inspirado nas famosas cartelas de cores da Pantone. Desenvolvido pela R/GA, cada um dos seis tons recebeu o nome “Pride” …

O post Parceria entre Skol e Pantone traz latas da cerveja nas cores da bandeira LGBT+ apareceu primeiro em B9.